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alexbelov

Молодежь снимает стресс и засыпает под онлайн-видео | Реклама Маркетинг PR - ... - 1 views

www.sostav.ru/...shchyu-onlajn-video-21678.html

entertainment video advertizing content snacking contnet consumption behaviour

shared by alexbelov on 11 Apr 16 - No Cached
  • Большинство представителей поколений Y и Z использует онлайн-видео как эффективное средство для снятия стресса или отличное снотворное.
  • Digital видео служит для большинства 13–24 летних молодых людей не развлечением или средством познания, как предполагают маркетологи, а антидепрессантом и средством побыстрее уснуть. Отличным способом для снятия стресса онлайн-видео назвали 61% представителей молодого поколения. Еще 44% молодых людей воспринимает видео как эффективное снотворное средство.
  • Defy Media также обнаружили, что подростки не возражают против рекламы. Более того, 63% молодых людей выразили готовность приобрести продукт, рекомендованный звездой на YouTube. А вот доверия к ТВ-звездам меньше – на нее откликнулись бы только 48% представителей поколения Z.
  • ...1 more annotation...
  • Отметим, что 87% молодых людей одобряют продакт-плейсмент в видео, а 89%- спонсорскую рекламу.
alexbelov

Physical web is coming soon - 0 views

www.theverge.com/...roid-bluetooth-beacons-support

beacons NFC mobile Technology IoT advertizing

shared by alexbelov on 26 Feb 16 - No Cached
  • Google is moving forward with its plans to allow Bluetooth beacons to broadcast location-based information and URLs to your phone. The Bluetooth-based technology is designed so that a subway can tell you when the next train is coming, or a nearby parking meter can alert you how to pay when you park. This seamless interaction with, what Google calls, the "physical web" has long been promised, but an upcoming update to Chrome for Android will make it more of a reality.
  • alexbelov on 26 Feb 16
     
    Location-based information including URLs can be easily broadcasted to the phone by "beacons" that can be placed onto any physical objects and work for years without battery replacement. This means that every noteworthy physical object can potentially have its web page soon and brings new possibilities to advertising. A deeper link will be established between the reality and the cyberspace.
Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

www.ft.com/...44-11e5-846f-79b0e3d20eaf.html

Social Media social networks Economy monetization ad market maker movement entrepreneurship digital advertising one-click purchase buy now micro-moments Hyper Consumerism accessibility big data manipulation Technology advertising to kids

shared by Maria Gurova on 08 Feb 16 - No Cached
  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
  • ...7 more annotations...
  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
  • Maria Gurova on 08 Feb 16
     
    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
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