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Maria Gurova

HBO NOW Pushing the Cord-Cutting Trend - App Annie Blog - 3 views

  • In 2007, Netflix changed the landscape by introducing streaming on PC, allowing customers to instantly watch shows. By 2010, Netflix video streaming became available on additional platforms, including iOS devices. Today, video streaming services Netflix and Hulu have a strong hold among combined iOS and Android Top US Apps.
  • These convenient apps have set the stage for a preferred entertainment delivery. A whole generation of consumers have grown up with video streaming, rather than (or in addition to) paying for cable television: cord cutters and cord nevers. Major premium cable networks, HBO and Showtime, are now after a piece of the pie Netflix and Hulu have carved out
  • Both HBO NOW and Showtime are taking different approaches to standalone streaming partnerships. HBO NOW has gotten more traction in part to a heavy promotion from Apple, resulting in positive metrics. Showtime’s success is less clear, being married into Hulu’s already strong performance
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  • Netflix isn’t being left in the dust completely, kicking off their original film initiative with “Beasts of No Nation”, which will launch both in theaters and streaming video on October 16th. HBO, Showtime, Netflix and Hulu will still need to compete with each other to retain users in a new “entertainment as a service” landscape where retention is not a given, but an earned currency.
  • Cable provider Comcast hasn’t felt the heat from the cord-cutting trend, having its second best Q2 in nine years. Comcast is also in an advantageous place as a broadband provider, with 22.3 million total customers in Q2. Good quality video streaming relies on broadband internet, meaning cable providers that offer bundled internet service will still be valuable
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    the rise of streaming services and how cable networks are competing with video streaming services on their battle field 
isoldatenkova

Netflix's 'Murder Mystery' Would've Killed in the Theaters | Fortune - 0 views

  • Murder Mystery scored a record-breaking 30.8 million viewers—the highest weekend ever for a Netflix debut—which would put its theoretical global haul $278.1 million—great results for Netflix and Sandler, who signed a four-movie deal with the streaming service in 2017.
  • Murder Mystery does prove is that Netflix’s deal with Sandler and its other forays into original filmmaking can produce blockbuster results.
  • To be fair, Toy Story 4 is expected to have a worldwide opening of $260 million, but Netflix is still clearly winning by putting out a middling movie that people can watch in the comfort of their own home, in the backseat of a car, or wherever else they choose.
Maria Gurova

The Public Costs of Private Distribution Strategies: Content Release Windows as Negativ... - 0 views

  • “copyright extremism” – a term he used to describe extended delays in content distribution, which often result in content reaching foreign markets months after it is released in the United States.
  • Essentially, “extremism” is another way of saying that piracy is more a business model problem than a policy problem. 
  • The strategy of windowing has long been practiced because it is believed to maximize revenue opportunities for a given film.  By giving successive distribution channels exclusive rights to the work, a film distributor aims to extract maximum revenues from licensees in each channel.
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  • Even if film distributors were to reject the conventional wisdom of windowing, those windows are jealously guarded by their respective sectors.  The theatrical exhibition window is particularly so
  • announced in September 2014 that they would distribute a sequel to the 2000 hit Crouching Tiger, Hidden Dragon simultaneously via Netflix and IMAX theaters worldwide, movie theater chains swiftly circled the wagons and announced a boycott of the Weinsteins’ film.
  • “value of ownership for the consumer” is a euphemism for “consumer willingness-to-pay.”  The longer a consumer must wait before they can watch a movie on their Netflix subscription, the likelier that consumer is to pay for a DVD
  • numerous industries have attempted to insulate themselves from disruption by persuading lawmakers to prescribe their exclusive industrial role in public laws, including auto dealers and beer distributors
  • windowing has been widely criticized as contributing to piracy, and “leaving money on the table.”  Empirical evidence bears that out.  Content producers are not unaware of this data; their calculus is that the revenues attributable to aggressive windowing (and avoiding friction with their distributors) exceed losses associated with piracy.
  • Windowing alienates consumers and arguably undermines respect for copyright in countries that receive content late
  • In the content distribution example, compensation might involve repayment for government resources expended on attributable piracy, perhaps based on a user-fee model that various government agencies already have.  If the windowed release distribution model generated more revenue than the costs it incurs, it would continue, taxpayers would be made whole, and the externality would be “internalized.”
Maria Gurova

MoviePass, The Sequel: Quest To Become The Netflix Of The Big Screen Continues | Fast C... - 1 views

  • MoviePass, which opens up to 75,000 wait-listed users today, is an invite-only subscription-based service that lets you pay between $19.99 and $34.99 a month to watch up to one in-theater movie per day
  • Unlike Netflix viewership, theatrical attendance tends to heavily peak twice a year, during Oscars season and the summer blockbusters.
  • Spikes says this demographic is also more likely to drive post-theater purchases, such as DVDs, soundtracks, and branded merchandise. To that end, he says MoviePass will be exploring options to offer these items through its service in the future
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    Movie Pass is the new service that allows you to visit any theater that accepts credit card for free as long as you pay pricey annual subscription fee
Maria Gurova

Imax's Richard Gelfond on Virtual Reality, Woody Allen and Reservations Over Netflix - ... - 0 views

  • Given Imax receipts typically account for about 10 percent of the average tentpole's box office, studios and top filmmakers frequently shift their release dates to land a big-screen berth
  • Looking forward, the company is making a big push into virtual reality, partnering with Google on a camera, and will launch its first VR space in Los Angeles this year. On the content front, Michael Bay is in talks to create original VR content for Imax
  • Any regrets about partnering with Netflix to release the low-grossing Crouching Tiger 2? I have no regrets about experimenting because, especially with the windows changing distribution patterns, with digital distribution and over‑the‑top alternatives evolving quickly, the industry is going to have to experiment and learn.
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  • If someone came to us and said, "Would you launch a TV series in Imax day-and-date?", that's definitely something we would consider
  • We have over 300 theaters open; we have over 200 theaters in backlog [where a theater has been approved and the space designated, but it hasn't been built yet]. We just announced a 10‑theater deal.
  • Wanda, which accounts for the largest number of Imax screens in China, has its own giant-screen technology. Worried? I'm not very worried.
  • If the public wants an experience that's better than a standard 35mm but not as good as an Imax, there's a category they fit in.
  • In 2015, you announced the creation of the Imax China Film Fund to invest in Chinese tentpoles.
  • We can leverage those relationships, plus the Imax technology, plus the Imax release windows, and create value by investing in the right films.
  • We could get into original programming, but we're not going to be a small participant in a $200 million movie. Could I see there being a $10 million or $20 million film that is with an Imax filmmaker who loves Imax and plays well to the Imax audience and has the right ancillary distribution afterward? Yes. That's something we're exploring.
Maria Gurova

From Netflix to full immersion: how the future of cinema lies in our handhelds | Film |... - 2 views

  • Unlike films made for the silver screen, an internet film doesn’t need to contain something for everyone
  • But the internet is different. As viewers are watching alone, films can be made exclusively for certain fanbases and still be confident of finding an audience.
  • in the eyes of a conservative family, the company should stand for wholesome entertainment, but to a 20-year-old city-dwelling college graduate, it should be more edgy. It’s unlikely these two demographics would go to the cinema together, while they almost certainly won’t be streaming the same content.
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  • Cinemas probably aren’t going to die out any time soon, but they may well host different kinds of films than laptops and phones in the near future.
  • Netflix’s chief content officer is open about this, saying that watching a movie online is like seeing a sports game broadcast on TV rather than being at the stadium
  • When you watch it, you realise that this software blurs the boundary between films and games: although, strictly speaking, you are not playing anything; you are participating in the experience.
  • A distinctive form of film is also emerging on phones: 360-degree movies were developed by Google
  • The technology gets really interesting when it comes to documentaries. Director Chris Milk has used virtual reality to make films about a refugee camp in Jordan and a mass protest in New York.
  • Fundamentally, this is taking out the middle man in that process, and making you feel as if you were actually there.
  • Call it fly-off-the-wall film-making
  • traditionally it is the director’s job to tell the audience what to look at, in this approach directors don’t exist, only “creators”
zolotarev

Netflix isn't killing movie theaters: Viewers who stream more also go to cinemas more - 1 views

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    According to a study by EY's Quantitative Economics and Statistics group, the people who go to see movies in theaters more frequently are also the people who consume more streaming content.
isoldatenkova

Millennials don't deserve NYC - 0 views

  • They’re the greatest generation — of couch potatoes.
  • A growing number of 18- to-34-year-olds, the world’s largest age group, prefer to unwind by staying in, watching Netflix and ordering Seamless, rather than by getting down at a club or bellying up to a bar.
  • on average, millennials stream 2.7 hours of TV shows a day, while the earlier generation, Gen X, does about 1.8 hours.
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  • Millennials, it seems, have discovered that the need to socialize face-to-face is waning, as food, shopping, friends, entertainment and even sex are all an app tap away.
  • The study also found that millennials spend about 3.1 hours a day on their mobile devices, compared with Generation X’s 1.7 hours.
  • You know, the whole ‘Netflix and chill,’ whatever you think about it . . . it’s kind of a trend,” he says.
  • They’re not consuming alcohol, but they’re consuming a lot of media — and it’s depressing them,
alexbelov

Audible's new Channels audio content subscription service is a bet on a voice-powered f... - 0 views

  • Amazon-owned Audible announced a new service called Channels today, one that differs from its typical audiobook business in offering more bite-size content from original content producers, as well as recordings of news stores from NYT, WSJ, The Washington Post and others. The original programming will be rolling out over time, covering comedy, investigatory journalism (think Serial) and talk shows – which is really Amazon applying the Netflix/Prime Originals model to audio content.
  • The potential Amazon and Audible sees in Channels is the same potential that many others have been picking up on in podcasts. Podcasts present a way to provide multi-genre, opt-in entertainment to consumers with relatively low cost of entry, and unlike most other types of media, it can be consumed concurrent with other activities.
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    Amazon-owned Audible announced a new service called Channels today, one that differs from its typical audiobook business in offering more bite-size content from original content producers, as well as recordings of news stores from NYT, WSJ, The Washington Post and others. The original programming will be rolling out over time, covering comedy, investigatory journalism (think Serial) and talk shows. It's similar to podcasts, which provide multi-genre, opt-in entertainment to consumers with low cost of entry, consumed concurrent with other activities.
Maria Gurova

ZelnickMedia to Acquire Video Content-Business, CEO Says - Bloomberg - 0 views

  • We can tell a story in 3 minutes. We can tell a story in 6 minutes. But that doesn’t rule out longer-form content -- Netflix is living proof of that
Maria Gurova

Amazon Will Open Over 300 Physical Bookstores Because Life Is a Practical Joke Played O... - 1 views

  • Amazon is working on plans to open hundreds of brick-and-mortar bookstores
  • Amazon already has one physical store that opened back in November.
  • Physical bookstores quickly turned into showroom floors where people would browse and then go buy books for cheap at Amazon.
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  • We can’t wait to see Netflix open up laserdisc rental shops next
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    so far this is only speculations and rumors. but let's see how the story evolves 
alexkozh

How Algorithms Impact Our Decisions - 2 views

  • we have a literal interpretation of free will now in the context of algorithms, which is: Are you making the final choice?
  • a third of your choices on Amazon are driven by recommendations. Eighty percent of viewing activities on Netflix are driven by algorithmic recommendations. Seventy percent of the time people spend on YouTube is driven by algorithmic recommendations
  • We might see less than 0.01% of any search results, because rarely do we even cross page one. The algorithm has decided which pages we look at. So yes, they’re making a lot of choices for us.
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  • But we don’t have the level of independent decision-making we think we have. We think we see the recommendations and then we do what we want, but algorithms are actually nudging us in interesting ways
  • The key message is that we are going into a world where these algorithms will help us make better decisions. We’ll have growing pains along the way.
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    Recommendating system of IT companies begin influence our decision-making more significantly. Our choice is driven by algorithmic recommendations. Legal protection is needed against AI recommendating systems.
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