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anna_nelidova

MediaCom clients could benefit from emotion tracking tech | The Drum - 0 views

  • Realeyes last year received a near £3m grant from the The European Commission help develop its technology, which claims to track the ‘likability’ of brand’s marketing efforts by measuring people’s emotions via standard webcams as they watch video content.
  • Tools such as Realeyes allow us to get behavioural information upfront, so we can optimise and measure content before launch.
  • This enables us to deliver more effective video and more efficient distribution, making the message more impactful and delivering increased business advantage for our clients
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  • MediaCom will integrate the Realeyes platform into it’s central content hub and apply it across its client roster including brands such as P&G, Coca Cola, GSK, Shell, Sony Mobile and Volkswagen
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    Incorporation of emotion measurement technology into content testing and media planning.
al_semenchenko

Visual Perceptive Media - BBC R&D - 1 views

  • Imagine a world where the narrative, background music, colour grading and general feel of a drama is shaped in real time to suit your personality.
  • Visual Perceptive Media is a film which changes based on the person who is watching the video. Rather than drawing on sensor data to profile the environment, it focuses on the user themselves. It uses profiled data from a phone application to build a profile of the user and their preferences via their music collection and some personality questions.
alexbelov

Reality Substitution Project is a Unique Approach to Virtual Reality | Virtual Reality ... - 0 views

  • Reality Substitution Project is a Unique Approach to Virtual Reality
  • The tech project, named RealiSM, has developed a user-friendly virtual world capture system that effectively shoots actual videos of real-world situations, and these videos are to be generated as virtual content on a supported head-mounted display (HMD).
  • Initially developed for the medical field, RealiSM aims to be utilized in the laboratory to facilitate research of the human memory and the peri-personal space (perceived space available to a person within his reach).
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  • This is how things get interesting for the RealiSM project: the prototype works as an integrated video recording, editing, and playback system – all working hand in hand to generate what they call reality substitution. A custom-built camera rig, consisting of 18 high-definition cameras which are pointed in all directions, seamlessly shoots a 360-degree spherical imagery that is stitched together in all three dimensions of space. These 18 high-def cameras are paired with 4 omnidirectional microphones, able to pick up sound from all directions relative to the prototype. The 3D spherical video capture is then processed and is rendered by a custom-built HMD that also features a front camera to orient the user’s presence in both the virtual and outside environments.
  • Aside from the usage focus of the prototype in the medical field, it is also seen as a potential tool for bringing immersive, real-time teleconferencing – bridging the gap caused by time zone issues between the two ends of the communication medium; and also to enhance entertainment experiences – particularly in games – by introducing extremely immersive and true-to-life visuals and audio experiences.
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    Reality substitution is a new approach to VR experience. The system  aptures videos of real world situations and generates VR content. The technology can be applied in medical research, therapy, gaming and teleconferencing.
Maria Gurova

Frustrated? Confused? Learning software could watch your face for signals and match con... - 0 views

  • they were able to show that automated facial expression recognition could be nearly as accurate as human recognition in analyzing a wider range of student movements and gestures.
  • emotionally-aware software isn’t without ethical and privacy questions, but it opens the door to technology that’s even more engaging and that fits more seamlessly into our lives.
  • types of technologies could be used to generate more personalized digital experiences
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  • Those
  • emotion-sensing technology could build on the already booming field of adaptive learning software that assesses students’ mastery and delivers content appropriate to their skill level.
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    New face expression technology that is used for learning within computing classes, but can also be used in media and entertainment 
Vladimir Antonov

Soon, Gmail's AI Could Reply to Your Email for You | WIRED - 0 views

  • what’s called “deep learning”—a form of artificial intelligence that’s rapidly reinventing a wide range of online services—the company is beefing up its Inbox by Gmail app so that it can analyze the contents of an email and then suggest a few (very brief) responses
  • The idea is that you can rapidly respond to someone while on the go—without having to manually tap a fresh message into your smartphone keyboard.
  • system learns to generate appropriate replies by analyzing scads of email conversations from across Google’s Gmail service
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  • neural network—a vast network of machines that approximates the web of neurons in the human brain—and this neural network analyzes the information in order to “learn” a particular task.
  • Google’s Smart Reply system doesn’t always get things right. But that’s part of the reason the company provides three potential replies to each email—not just one.
  • The system uses what’s called a “long short-term-memory,” or LSTM, neural network. Essentially, this is a neural net that exhibits something akin to human memory. It can “remember” the beginning of an email as it’s parsing the end—and that helps it, on some level, understand this natural language
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    This technology could be developed further to other areas, to tailored made games for kids for example, that are adopt to each individual gaming style so kids find that games are actually made specially for them what makes their experience really personal and unique.
Maria Gurova

Russia Wants People to Road Trip from New York to London (via Moscow) - 1 views

  • Russian Railways wants to build one, as part of a massive road and rail project that would stretch from New York to London by way of Canada, Alaska, Russia, and continental Europe.
  • The plan is called the Trans-Eurasian Belt Development, and Russian Railway president Vladimir Yakunin proposed it earlier this year.
  • A 520 mile stretch of road would carry travelers — and, presumably, trade goods — west from the Canadian border, through Fairbanks and Nome, to the shores of the Seward Peninsula.
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  • On the other hand, Yakutin may be a plausible successor to Russian president Vladimir Putin, and the two are said to be close personal friends.
  • Even if the TEBD never breaks ground, the idea lends itself to all sorts of speculation. You could, in theory, one day make it from the northern tip of Scotland to the southern tip of Chile using a combination of roads and railways.
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    and when you look at the same subject from outside of Russia that might seem like a Transformative scenario rather then Market or Fortress 
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