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anna_nelidova

MediaCom clients could benefit from emotion tracking tech | The Drum - 0 views

  • Realeyes last year received a near £3m grant from the The European Commission help develop its technology, which claims to track the ‘likability’ of brand’s marketing efforts by measuring people’s emotions via standard webcams as they watch video content.
  • Tools such as Realeyes allow us to get behavioural information upfront, so we can optimise and measure content before launch.
  • This enables us to deliver more effective video and more efficient distribution, making the message more impactful and delivering increased business advantage for our clients
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  • MediaCom will integrate the Realeyes platform into it’s central content hub and apply it across its client roster including brands such as P&G, Coca Cola, GSK, Shell, Sony Mobile and Volkswagen
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    Incorporation of emotion measurement technology into content testing and media planning.
Maria Gurova

YouTube's Grand Plan to Make VR Accessible to Everybody | WIRED - 0 views

  • Today, YouTube is unveiling 360-degree virtual reality videos and a virtual movie theater for all YouTube videos, available to anyone with a Google Cardboard headset. The goal is to “democratize virtual reality” and “bring VR to everybody
  • social network is now seeing 8 billion daily video views. Facebook itself recently debuted 360 video. And the social networking giant owns Oculus,
  • But Facebook, its biggest competitor, is rapidly encroaching on YouTube’s turf.
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  • expects that library of content to grow “very rapidly,” especially as the company works with YouTube creators to get more VR content up on the platform
  • According to Variety, these YouTube stars are even more influential among US teens than Hollywood celebrities.
  • The one stumbling block is that not that many people have the equipment to experience VR. Google says some 1 million folks already own the Cardboard viewer
  • it’s convenient that the company is launching these virtual reality features right before The New York Times ships 1.3 million Google Cardboard sets this weekend, as it debuts its new VR documentary, “The Displaced.”
Maria Gurova

A New Version Of Monopoly That Isn't About Getting Rich And Bankrupting Your Friends | ... - 0 views

  • "Unlike Monopoly, the goal of Commonopoly is not the exhaustion, through monopolization, of a virtual stock of goods, but rather the expansion and preservation of a self-propelling sustainable system of recycling, production and distribution," the creators write.
  • Commonopoly, which has recently resurfaced in a couple of places online, demands that players brainstorm alternative economic systems through activities placed around the board.
  • Commonopoly also triggers another recent memory. In 2012, a team of psychologists from the University of California, Berkeley, designed several experiments to measure how wealth impacted unethical behavior.
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  • The results of the other experiments came to the controversial conclusion that those with wealthier backgrounds were more likely to cut off other drivers, lie in negotiating, or cheat.
Anton Vorykhalov

bcg.perspectives - What's Ahead for Car Sharing? - 0 views

  • When Car Sharing Makes Sense
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    Economic analysys of efficiency of car sharing based on different usage profiles
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