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Maria Gurova

The Movie Theater Of The Future Is All About Big Screens And Big Data - 2 views

www.ibtimes.com/t-big-screens-big-data-2347076

Theatrical Technology Economy infrastructure devices screen In-Theatre Experience big data Barco Escape IMAX premium format

shared by Maria Gurova on 01 Jun 16 - No Cached
  • With huge-flat screen TVs becoming more affordable — and more original TV content being produced — cinemas have to step up their game to keep pace in the arms race with home theaters. That’s why theater chains are coming out with better food, reclining chairs, and more supersized screens like Imax to take full advantage of the special effects in many tentpole blockbusters.
  • The theater, which opens to the public Friday night, now has a lobby that’s part of the show (and soon, a camera-based audience data gathering tool to go with it), and a cinema equipped with the showpiece Barco Escape, which combines three screens in a U-shaped pattern that gives the viewer almost a cockpit-type perspective of the action.
  • “The Maze Runner” and its sequel, “Maze Runner: Scorch Trials,” were the first — and only — two films with scenes optimized for Barco Escape, but with dozens of Imax films coming out every year, there needs to be a much broader pipeline of content to compete with other large format
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  • Hoddick said he wants to develop three additional films this year, then eight in 2017 and then 12 a year after that
  • The Barco Escape costs exhibitors $100,000 with an additional fee per movie.
  • there are currently 21 Barco Escape theaters in the world — 16 in the United States, two each in Europe and China, and one in Mexico.
  • the plan is to have more than 100 by the end of this year, and 1,000 within three to five years. Oh, and they want an additional 1,000 just in China, soon to be the world’s biggest movie market — and one where Imax is in the process of opening hundreds of its own screens
  • Hoddick said while Barco Escape is only for 2D films at this point, he imagines it’s only a matter of time before 3D comes to the platform
  • it’s currently about 4 percent more expensive to produce a movie for Barco Escape, because the work has to happen in post-production, Hoddick said new cameras from manufacturers including Sony that can film in the 7:1 aspect ratio necessary for the medium will slash costs significantly
  • the theater will soon install a camera-based surveillance system to analyze demographics and customize which “lobby dominations” go live — think superhero trailers going up when a crew of high school kids walks in
Maria Gurova

Future of Film: Even Bigger Screens and, Yep, Cinema Selfies - Hollywood Reporter - 0 views

www.hollywoodreporter.com/...film-bigger-screens-yep-728426

Theatrical Technology cinema screen fights Immersive Experience 3D 360-degree video adjustable entertainment Adaptive Storytelling interactive Barco Escape panoramic screen non-conventional content in cinema

shared by Maria Gurova on 03 Jun 16 - No Cached
  • a new generation of even more ambitious theaters — possibly even including cinema's first holodeck — is waiting in the wings.
  • The first Escape theaters — which will include the Cinemark 18 & XD at the Promenade at the Howard Hughes Center in Los Angeles — will open Sept. 19, showing a special edition of Fox's new young adult thriller The Maze Runner
  • Escape theaters showing The Maze Runner will project the live-action movie on to the center screen, and the side screens will feature additional visual effects
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  • "We believe entertainment needs to continue to evolve with a more immersive experience,"
  • Movie screens will continue to morph into ever-wider configurations
  • That footage will be shown in a special 360-degree OmniCam theater installation planned for the FIFA World Football Museum in Zurich. Meanwhile, startup Jaunt is developing a 360-degree camera for use in virtual reality
  • High-tech interactivity also may play a role in the next generation of theaters.
  • They would include a theater where a 3D movie is projected onto a 360-degree dome-shaped screen and real-time facial replacement would be used to project audience members into the action
  • "You'd have a wristband that identifies who you are, and if you elect to, your body and face can be scanned, allowing the attractions to include you in them and allow you to interact with them
Maria Gurova

How To Get More People Into Movie Theaters (Without Higher Ticket Prices) - 3 views

www.forbes.com/...s-without-higher-ticket-prices

CIS Technology entertainment Theatrical Immersive Experience Market Economy

shared by Maria Gurova on 02 Oct 14 - No Cached
  • Its newest toy is called Barco Escape and right now it’s essentially three theater screens in one space — the main screen and then additional screens on the left and right walls. The effect is a 270-degree image that makes viewers feel like they are in the middle of the action.
  • It’s the kind of premium experience that most people would expect to pay extra for but Schilowitz says part of the point of Escape is to give viewers a more theme-park like experience without charging any more for a ticket.
  • One of the biggest trends right now is people watching other people play video games.
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  • Schilowitz hopes to engage brands to make 270-degree short films to show before the actual movie. Think Red Bull's Red Bull's many extreme sports videos. Now picture them in an immersive experience.  The money coming from brands could help offset the costs of the Escape screen.
  • Schilowitz believes you could take that experience into the theater. Have two people playing a virtual reality game while strapped into Oculus Rift-type devices and people would pay to watch the game on the big screen if top- ranked players were competing.
  • Escape will also be used to show things like concerts which can be better experienced with a wider screen. A Lady Gaga and Tony Bennett show will debut in Escape theaters in 2015.
  • Maria Gurova on 02 Oct 14
     
    The new technology that may transform all that real estate Theaters owns into the arcades of the future.  
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