Group items tagged

Realeyes last year received a near £3m grant from the The European Commission help develop its technology, which claims to track the ‘likability’ of brand’s marketing efforts by measuring people’s emotions via standard webcams as they watch video content.

Tools such as Realeyes allow us to get behavioural information upfront, so we can optimise and measure content before launch.

This enables us to deliver more effective video and more efficient distribution, making the message more impactful and delivering increased business advantage for our clients