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Maria Gurova

Facebook will give video makers a cut - 0 views

  • "There's a certain class of content which is only going to come onto Facebook if there's a good way to compensate content owners for that,"
  • "We've recently rolled out the business model for this. We'll give a revenue share on a portion of the views to content owners
  • To grasp the scope of change unraveling in content creation, which is increasingly fragmented, consider all the mobile apps on your smartphone.
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  • Studies consistently show users thumb through only a handful of apps on a regular basis
  • This is why tech bellwethers — from social media platforms such as Facebook to traditional hardware companies like Apple — are churning out news products, designed to court and engage audiences to their brand-ecosystems.
  • Facebook plans to announce the launch of Notify, a standalone news app, the Financial Times reports. Featured content will come from media partners including Vogue, The Washington Post and CBS.
  • Professional content already is splintered across content creators and technology platforms
  • Apple News, for iOS 9. The mobile app aggregates news from a wide range of sources into a mobile-friendly format,
  • Twitter Moments is a feature on Twitter that links tweets in a traditional story format, from beginning to end.
  • Snapchat has been partnering with publishers for Snapchat Discover. The app, widely popular with millennials, includes a "Discover" feature that showcases stories from publishers including Vice, People, CNN and National Geographic
  • For example, with instant articles Facebook directly hosts outside publishers' articles on its social network — and Facebook pockets the traffic
  • Facebook on Wednesday also said its daily video views have reached 8 billion, though some tech analsyts including Pfeiffer wonder if a single view is measured by only a few seconds on an autoplay setting.
  • Facebook in fact is testing its own, site-specific video hub, as Re/code has reported.
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    social media is rapidly moving towards serving as a one-stop destination for all consumer media needs 
Oleg Batluk

Facebook Says Its Artificial Intelligence Will Be Like A Car For Your Mind | Popular Sc... - 0 views

  • Facebook Artificial Intelligence Research (FAIR), the division within the company dedicated to AI
  • some are new, like a working unsupervised learning model
  • The company has made substantial investment in artificial intelligence in the last few years
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  • Most recently Facebook has shown off a new addition for blind users
  • where we are right now in AI development. We're in the literal infancy
  • Facebook reports that it the neural net can now judge with up to 90 percent accuracy if the blocks will fall, and they claim that's better than most humans.
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    Facebook made experiments showing AI smarter than humans and presented social solutions for blind people
Maria Gurova

YouTube's Grand Plan to Make VR Accessible to Everybody | WIRED - 0 views

  • Today, YouTube is unveiling 360-degree virtual reality videos and a virtual movie theater for all YouTube videos, available to anyone with a Google Cardboard headset. The goal is to “democratize virtual reality” and “bring VR to everybody
  • social network is now seeing 8 billion daily video views. Facebook itself recently debuted 360 video. And the social networking giant owns Oculus,
  • But Facebook, its biggest competitor, is rapidly encroaching on YouTube’s turf.
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  • expects that library of content to grow “very rapidly,” especially as the company works with YouTube creators to get more VR content up on the platform
  • According to Variety, these YouTube stars are even more influential among US teens than Hollywood celebrities.
  • The one stumbling block is that not that many people have the equipment to experience VR. Google says some 1 million folks already own the Cardboard viewer
  • it’s convenient that the company is launching these virtual reality features right before The New York Times ships 1.3 million Google Cardboard sets this weekend, as it debuts its new VR documentary, “The Displaced.”
alexbelov

Facebook's Messenger Bot Store could be the most important launch since the App Store |... - 0 views

  • Today, Facebook Messenger has 800 million monthly active users – more than 100 times the number of iPhone owners when Apple launched the App Store. Messenger’s current active user base exceeds even the total number of iPhones ever sold. Messaging apps now have more active users than social networks.
  • If and when Facebook announces a Bot Store, it will mark the “end of the beginning” of a new era: messaging as a platform. Conversational user interfaces are about to change the way billions of users interact with the world around them.
  • Pavel Durov announced the expansion of the Telegram Bot Store and Ted Livingston staked out Kik’s claim to be the WeChat of the West. By the end of the year, Slack had announced the Slack App Directory, supported by an $80 million fund to fuel the growth of the ecosystem, and Google was rumored to be developing its own chatbots.
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  • 2016 would be “the year of conversational commerce”, but the Messenger bot platform will inevitably extend far beyond commerce.
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    Facebook is developing chatbot platform for its messenger. It will open new opportunities for online businesses, including conversational commerce. Message bots will become new apps and challenge existing industries.
alexbelov

Facebook's Trojan Horse Commerce Strategy | Re/code - 0 views

  • Using partners that have existing payment systems would be one option, but many of the most obvious partners have become direct or quasi-competitors to Facebook over recent years, including both Amazon and Apple. Once a user’s first transaction is completed, the rest is straightforward, but it’s that first transaction that’s going to be the hard part. Crack that, and Facebook should quickly become a major player in e-commerce, adding yet another arrow to its quiver and opening up a whole new set of revenue streams.
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    Facebook will become an e-commerce market player soon, knowing everything about billions of customers and sellers.
alexbelov

What Brands Should Know About Facebook Messenger Chat Bots | Digital - AdAge - 1 views

  • Brands like Disney have worked with tech firms like Disney-backed Imperson to create chat bots on Facebook's Messenger service so people can have conversations with computerized versions of characters like ABC's "The Muppets" star Miss Piggy without needing to staff an actual human on the other side of the conversation.
  • it creates a new kind of engagement, which is around messaging person-to-person like most messaging platforms but also person-to-business or person-to-brand or person-to-publisher
  • It expands the platform beyond just personal communication
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  • We actually were, I think, one of the first customers who actually requested this API
  • Imperson provides technology that knows how to automate this conversation in a realistic way, so the user believes he is speaking with a character or even the actor doing the character
  • I think there are a few different reasons why today it's more relevant and more attractive. We are taking familiar figures like celebrities; it's not just a chat bot that you speak with for the sake of your artificial intelligence curiosity. This is an entertainment experience. People chatting with Miss Piggy enjoy the experience as if they were chatting with the real Miss Piggy. In order to create the interaction, we were working with Disney people and Disney writers who actually write for Miss Piggy and make sure it's a completely authentic conversation.
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    Disney beta-tests Facebook's chatbot platform: chat with real Miss Piggy.
Maria Gurova

Elon Musk Snags Top Google Researcher for New AI Non-Profit | WIRED - 0 views

  • Tesla founder Elon Musk, big-name venture capitalist Peter Thiel, LinkedIn co-founder Reid Hoffman, and several other notable tech names have launched a new artificial intelligence startup called OpenAI,
  • OpenAI has the talent to compete with the industry’s top artificial intelligence outfits, including Google and Facebook—but the company has been setup as a non-profit.
  • The apparent aim is to build systems based on deep learning, a form of artificial intelligence that has proven extremely adept in recent years at identifying images, recognizing spoken words, translating from one language to another, and, to a certain extent, understanding the natural way that we humans talk.
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  • intend to open source their work, freely sharing it with the world at large. Recently, Google open sourced the core software engine, TensorFlow, that drives its deep learning services, and just this week, Facebook open sourced its deep learning hardware.
  • OpenAI says, its backers have committed $1 billion to the project.
ksenia12348

What Are Instagram Class Accounts? - The Atlantic - 0 views

  • By the time many college freshmen arrive on campus this fall, they’ll have already met their roommate, their core friends, and many of their classmates on Instagram. They’re connecting through class accounts, Instagram pages set up by one or several incoming members of a college’s freshman class to help everyone meet before the school year officially starts.
  • Many class accounts spawned Instagram group chats in which students not only find roommates, but also figure out plans for orientation, discuss rush, and debate whether or not there are good parties for freshmen.
  • Yet all the teenagers I spoke to said that they couldn’t imagine a Facebook version of class pages. In fact, several said they’d signed up for Facebook only in the past couple of months, so they could join the official Facebook group that their college’s admissions department created.
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  • All the kids I spoke to said that class pages have been critical in making them feel more comfortable about leaving home.
isoldatenkova

Mark Zuckerberg on Facebook's Future and What Scares Him Most | WIRED - 0 views

  • “will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure.
  • There are all these different kinds of utilities for basically all the different things that you would want to do with everyone you know. And we basically built this whole platform around the town square
  • If you want to message someone on Instagram, you have to use Direct, if you want to message someone on WhatsApp you have to use WhatsApp. But I think people tend to have one of the messaging apps that they prefer the most. So giving people the choice to say, “Hey, I want to use WhatsApp because I prefer that as my service where I can not only message people on WhatsApp but I can message people on Facebook or Instagram as well and have those services connect …” I think that that will unlock a lot more convenient and seamless experiences. So connecting the services in that way I think will be valuable.
isoldatenkova

Facebook is planning to launch crypto in 2020 - Business Insider - Business Insider - 0 views

  • The social media giant will roll out the digital currency in around a dozen countries by the first quarter of next year,
  • Facebook has a huge ecosystem of users it can provide new value for using the nascent asset class. Its crypto can reduce friction for these users, enabling them to make purchases or make transfers to each other without having to leave the platform,
evgeny lavrov

New Gadget From Amazon Makes Grocery Shopping Dangerously Easy | Gadget Lab | WIRED - 2 views

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    "GADGET LAB amazon amazon dash amazon fresh FOLLOW WIRED Twitter Facebook RSS New Gadget From Amazon Makes Grocery Shopping Dangerously Easy"
Ekaterina Yanovskaya

Out in the Open: The Tiny Box That Lets You Take Your Data Back From Google | Enterpris... - 0 views

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    The National Security Agency is scanning your email. Google and Facebook are hoarding your personal data. And online advertisers are selling your shopping habits to the highest bidder. Today, more than ever, people are thinking about how to opt out of this madness without quitting the internet entirely.
evgeny lavrov

Google's Got a Plan to Make the Mobile Web Less Slow | WIRED - 0 views

  • it’s clear that in the future, tech companies—not publishers—will be the chief distributors of the news we consume.
  • Google’s AMP
  • is a continuation of that trend
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  • AMP aims to ensure that web content loads just as instantly, and looks just as sleek as it would in a native app.
  • This is about making sure the World Wide Web is not the World Wide Wait
  • The hope, among publishers, is that faster, cleaner content on the web will drive engagement. Attention spans on the web are short, after all, and there are plenty of other articles to read.
  • Google is opening this format to all publishers
  • It will also be interesting to see how Facebook responds to the news
  • While Facebook is onboarding publishers one by one
  • But now, more than ever, these platforms are not only determining what news matters to us, they’re determining the best way to present and publish it, as well
Maria Gurova

Mattel Unveils ThingMaker, A $300 3D Printer That Lets Kids Make Their Own Toys | TechC... - 0 views

  • Mattel unveiled its new, $300 3D Printer, the “ThingMaker,” which will allow children to print their own toys at home
  • While there are affordably priced 3D printers available today, the software that works with them can sometimes have a learning curve that can hinder adoption. With the new application, live now on iOS and Android, the goal was to make it easy enough for anyone to design their own toys – even younger children
  • The idea isn’t just to print an object and be done, however – instead, kids will print parts that can be assembled to form larger creations, like dolls, robots, dinosaurs, scorpions, skeletons, bracelets or necklaces, for example
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  • This process can take anywhere from 30 minutes for a small item, up to overnight (e.g. 6 6 to 8 hours) for a larger toy
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    Mattel presented a new affordable toy that allows kids to build their own toys at home using a kids-friendly app that is easy to use for a novice and a home 3D printer. The spread of this technology might put pressure on the traditional toy market and create opportunity for IPs owners to allow kids interact with their favorite franchise in the whole new way
Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
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  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
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    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
zolotarev

Q1 2019 Social Trends - eMarketer Trends, Forecasts & Statistics - 2 views

  • “We plan to build this [platform] the way we’ve developed WhatsApp: focus on the most fundamental and private use case—messaging
  • WeChat Pay and Tenpay (Tencent’s business-oriented payment platform) accounted for 38.8% of the total amount spent via mobile payments in China during Q3 2018
  • games were the most popular category of miniprograms, used by 42% of WeChat miniprogram users in China
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  • and then build more ways for people to interact on top of that, including calls, video chats, groups, Stories, businesses, payments, commerce, and ultimately a platform for many other kinds of private services,” Zuckerberg wrote.
  • Advertisers worldwide will continue to shift spending from the News Feed to Stories, slowing ad revenue growth for Facebook in 2019. Stories monetize at a lower rate than the News Feed.
  • More social commerce: Facebook is likely to expand its “Checkout on Instagram” to new countries and companies throughout 2019.
asibilev

YouTube will reportedly start streaming live TV in 2017 - 0 views

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    YouTube might get in the action in 2017 with a new service called Unplugged. The plan calls for YouTube to offer a bundle of cable TV channels, but what channels will be included remains to be seen. Bloomberg notes that discussions are ongoing with major media companies like Comcast / NBCUniversal, Viacom, Fox and CBS but no deals have been finalized yet.
Maria Gurova

Trunk Club Would Like You To Dress Better, Increase Your "Style Aptitude," Have More Se... - 1 views

  • ay you’re a time-starved man with a hankering to dress better. Just sign up on Trunk Club, one of whose style experts will call or email you shortly after to talk about your vision for your wardrobe. A few days later, a bemused FedEx employee shows up at your door bearing a trademark "trunk" (made of cardboard), which contains 10 or so items of clothing.
  • Finding someone who knows style is less important than finding someone who understands sales and relationship management
  • We have between 40 and 50 now, and 90% are women. They tend to have a background that includes sales, but rarely retail.
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  • Hey, is it cool if I friend you on Facebook to see what you do, and what you like?" It’s a powerful tool to help us get the right clothes your way
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