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Olga Bykova

Personalized Recommendations: Finding the needle in today's ever-grow… - 0 views

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    Next-generation recommendation engines delight customers with personalized experiences in real time-and at scale. This presentation explore the possibilities of personalized recommendation tools-and how to maximize them.
isoldatenkova

What McDonald's Latest Acquisition Means for Marketers - 0 views

  • McDonald’s recently announced that it is acquiring personalization software vendor Dynamic Yield, for a reported $300 million or more. This “supersized” deal took many of us who pay attention to the personalization space by surprise. But the underlying message behind the deal shouldn’t surprise anyone: personalization matters. It’s undoubtedly worth investing in.
  • This is what McDonald’s is planning to do with its latest acquisition. It is planning to understand what each person is interested in ordering based on a number of factors such as the weather or what he has started to order, decide in the moment what menu options are relevant to that person, and respond with those options in a seamless way.
  • McDonald’s acquisition shows us that forward-looking companies are prioritizing personalization and putting it at the very center of their CX strategy — even those you might not expect. It shows us that personalization is not just about a single digital channel like a company’s website or email campaigns. It can truly be integrated anywhere.
alexbelov

What Brands Should Know About Facebook Messenger Chat Bots | Digital - AdAge - 1 views

  • Brands like Disney have worked with tech firms like Disney-backed Imperson to create chat bots on Facebook's Messenger service so people can have conversations with computerized versions of characters like ABC's "The Muppets" star Miss Piggy without needing to staff an actual human on the other side of the conversation.
  • it creates a new kind of engagement, which is around messaging person-to-person like most messaging platforms but also person-to-business or person-to-brand or person-to-publisher
  • It expands the platform beyond just personal communication
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  • We actually were, I think, one of the first customers who actually requested this API
  • Imperson provides technology that knows how to automate this conversation in a realistic way, so the user believes he is speaking with a character or even the actor doing the character
  • I think there are a few different reasons why today it's more relevant and more attractive. We are taking familiar figures like celebrities; it's not just a chat bot that you speak with for the sake of your artificial intelligence curiosity. This is an entertainment experience. People chatting with Miss Piggy enjoy the experience as if they were chatting with the real Miss Piggy. In order to create the interaction, we were working with Disney people and Disney writers who actually write for Miss Piggy and make sure it's a completely authentic conversation.
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    Disney beta-tests Facebook's chatbot platform: chat with real Miss Piggy.
al_semenchenko

Visual Perceptive Media - BBC R&D - 1 views

  • Imagine a world where the narrative, background music, colour grading and general feel of a drama is shaped in real time to suit your personality.
  • Visual Perceptive Media is a film which changes based on the person who is watching the video. Rather than drawing on sensor data to profile the environment, it focuses on the user themselves. It uses profiled data from a phone application to build a profile of the user and their preferences via their music collection and some personality questions.
Maria Gurova

Kindly App Helps You Find Someone to Listen When Times Are Tough - 0 views

  • Kindly is his first effort to come up with an alternative solution. With the app, which launched quietly a couple weeks ago, users can share or receive short conversation prompts in categories like "addiction/recovery," "marriage/divorce," "work/business" and "creativity/inspiration." The app then makes use of an algorithm to try and match the person who put out the prompt with another who may serve as a good listener.
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    an app that provides you with good real-person listener and a shoulder to cry on in a rough time or when you need an advice from someone who does't know your back story. Is this a first step towards "Her" movie scenario and what negative implications this sharing might bring?
alexbelov

Oculus announces new social features to help personalize VR experiences | TechCrunch - 0 views

  • Starting tomorrow, users on the Gear VR platform will be able to create their own user profiles and search for friends by username who they can interact with in virtual space.
  • Social Trivia, which will allow you to hang out with buddies’ avatars in a social space and compete in trivia battles. Users will also be able to create VR chatrooms of sorts with Oculus Social where they can watch videos together from Vimeo or Twitch.
  • retty soon we’re going to live in a world where everyone has the power to share and experience whole scenes as if you’re just there right there in person
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  • Alongside this launch, Oculus announced a new multiplayer game that makes use of some of these new social features.
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    Gaming and social media market landscape will very soon change a lot thanks to virtual reality.
Maria Gurova

Give Me a Break: Why Businesses Should Consider Workplace Sabbaticals | IRIS - 0 views

  • With technology keeping us connected around-the-clock, the divide between our professional and personal lives continue to be blurred.
  • A workplace sabbatical would provide eligible full-time employees with a pre-determined schedule for taking extended time off to pursue personal interests or to be with family.
  • Not only would your employees be recharged by virtue of a sabbatical, but they would be very clear that their company cares about their well-being and not just the bottom-line.
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    we all deserve a break... with Millennials entering the workplace corporate HR policies might consider radical perks or benefit packages fro the new workforce, that is looking for a more fulfilling life experiences 
Maria Gurova

Become Your Favorite Super Hero with 3DPlusMe | News | Marvel.com - 0 views

  • The SUPER AWESOME ME experience begins when the fan visits an in-store scanning station where a 3D face scanner captures their likeness to create a 3D model.
  • At launch, fans can visit one of 10 Walmart or two Sam’s Club stores to create a personalized 12” action figure. The SUPER AWESOME ME figure features a traditional 12” articulated plastic action figure body and a full color 3D printed head. Recommended for fans ages 4 years and older and available for an approximate retail price of $45, the SUPER AWESOME ME figure will be available for pick up at Walmart locations or ship to Sam’s Club customers in four weeks.
Ekaterina Yanovskaya

Out in the Open: The Tiny Box That Lets You Take Your Data Back From Google | Enterpris... - 0 views

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    The National Security Agency is scanning your email. Google and Facebook are hoarding your personal data. And online advertisers are selling your shopping habits to the highest bidder. Today, more than ever, people are thinking about how to opt out of this madness without quitting the internet entirely.
alexbelov

Reality Substitution Project is a Unique Approach to Virtual Reality | Virtual Reality ... - 0 views

  • Reality Substitution Project is a Unique Approach to Virtual Reality
  • The tech project, named RealiSM, has developed a user-friendly virtual world capture system that effectively shoots actual videos of real-world situations, and these videos are to be generated as virtual content on a supported head-mounted display (HMD).
  • Initially developed for the medical field, RealiSM aims to be utilized in the laboratory to facilitate research of the human memory and the peri-personal space (perceived space available to a person within his reach).
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  • This is how things get interesting for the RealiSM project: the prototype works as an integrated video recording, editing, and playback system – all working hand in hand to generate what they call reality substitution. A custom-built camera rig, consisting of 18 high-definition cameras which are pointed in all directions, seamlessly shoots a 360-degree spherical imagery that is stitched together in all three dimensions of space. These 18 high-def cameras are paired with 4 omnidirectional microphones, able to pick up sound from all directions relative to the prototype. The 3D spherical video capture is then processed and is rendered by a custom-built HMD that also features a front camera to orient the user’s presence in both the virtual and outside environments.
  • Aside from the usage focus of the prototype in the medical field, it is also seen as a potential tool for bringing immersive, real-time teleconferencing – bridging the gap caused by time zone issues between the two ends of the communication medium; and also to enhance entertainment experiences – particularly in games – by introducing extremely immersive and true-to-life visuals and audio experiences.
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    Reality substitution is a new approach to VR experience. The system  aptures videos of real world situations and generates VR content. The technology can be applied in medical research, therapy, gaming and teleconferencing.
Oleg Batluk

Will Big Data Be Used to Create Ad Zombies or Digital Assistants? | Gary Eber... - 0 views

  • unable to separate reality (or as "real" as the online world can be, cartoon or otherwise) and the fictional world of advertising.
  • Dr. Domingos' recent article in the Wall Street Journal paints a utopian scenario where consumers are able to wrest control of the personal information stolen by big business and use it to create "digital models".
  • we really need to ask if creating millions of digital models to remove us even further from face-to-face interaction is the right thing to do.
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  • Big Brother government is replaced by Big Business.
  • the perils of aggregating vast amounts of personal data in huge centralized repositories of purportedly trusted third-parties.
Maria Gurova

Meanwhile in the Future: Everybody Is Reviewed in a Reputation Database - 2 views

  • Recently, an app called Peeple got a whole lot of attention for trying to be the Yelp for Humans
  • But what would it be like if we lived in a world where everything you do is subject to a rating doled out by a combination of machines and other people?
  • Michael Fertik, the founder of Reputation.com and the author of the book The Reputation Economy, talks on the episode about all the ways that brands and companies are already compiling your information into a profile that helps them make decisions about you. Linkedin, AirBnB, Uber, they’re all gathering what Fertik calls your “digital exhaust” to learn more about you
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  • So what makes Peeple different from say AirBnB where you rate your tenants? Jeff Hancock, a professor of communications at Standford, says it comes down to turning your interpersonal relationships into transactions.
  • But in 15 or 20 years, all those reputation systems might be combined. And they might totally dictate your life: what jobs you get, what insurance you’re offered, who you date, where you live
  • Fertik predicts that in just five years, companies won’t post jobs, but rather plug in their desires into a database to find the right person. Jobs will come to you, he says. But part of that selection process will probably include parameters outside someone’s direct qualifications
  • If financial success, personal success, housing, food options, all that is tied into this reputation system, the people who have the understanding and the money to make that reputation system work for them will succeed
al_semenchenko

There Are Some Super Shady Things in Oculus Rift's Terms of Service - 1 views

  • If you create something with the Rift, the Terms of Service say that you surrender all rights to that work and that Oculus can use it whenever it wants
  • Oculus can collect data from you while you’re using the device
  • Furthermore, the information that they collect can be used to directly market products to you
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  • What’s most worrisome here is that the emergence of VR technology opens up an new type of data for companies to mine en masse which can be collected efficiently. The fact that Oculus, the clear leader in the new VR marketplace, is setting this precedent could be dangerous for the future of the technology.
  • the Oculus Rift is a device that is always on (much like Microsoft’s Xbox One Kinect feature) which leads to further concerns about when the information will be collected.
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    Oculus already gathering much more personal data than were possible before, and owns any UGC created with the help of Oculus.
evgeny lavrov

Situated Learning - 0 views

  • Cognitive Apprenticeship: To engage students to participate in a community of practice can provide the following advantages: Legitimacy on the apprentice and available of community resources Strong goals and motivation Development of understanding of the enterprise through engagement in practice Communication among peers and near-peers.
  • Learning-in-practice (Lave, 1990): Learning is conceived as increasing participation in communities of practice
  • Knowledge accrues through the lived practices of the people in the society
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  • Learning involves social participation
Olga Bykova

Print yourself: the rise of the 3D photo booth | Art and design | guardian.co.uk - 0 views

  • offering customers the chance to be full-body scanned and given a plastic figurine of themselves
Oleg Batluk

Studio Wildcard: 'We're the anti-eSports eSport' | Develop - 0 views

  • Multiplayer Online Survival Arena – is something the team believes offers a truly unique experience.
  • ost eSports are really regimented, there are rules you have to know to play the game and there is a much more different mindset behind a controlled match. Whereas for us, there’s not really rules – it’s a sandbox and anything can happen.
  • In our first three tournaments, we watched a lot of people get killed by monkeys and piranhas, and there were all sorts of random things happening. And yet the same person won all three tournaments – for us, that validated everything because there’s obviously a skill to being prepared for whatever scenario happens
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  • t’s much more entertaining to watch a sport like this where you don’t have to know what the rules are
  • We’re starting some VR projects around Ark
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    Multiplayer Online Survival Arena is a new eSport concept with tournament with no fixed rules where anything can happen
Maria Gurova

HeroMe: Create the Hero You Want to Be! by HeroMe - Kickstarter - 1 views

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    Kickstarter project that allow kids create their own physical superhero action figures and stories for them 
alexbelov

Google's answer to Amazon's Echo is code-named 'Chirp' and is landing soon - Recode - 0 views

  • A product team at Google is working on a hardware device that would integrate Google's search and voice assistant technology, akin to the Amazon Echo
  • a portable speaker with voice assistant tech
  • voice search and intelligent personal assistance will occupy center stage at the company's splash show
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  • And Echo is collecting the type of data — what consumers search for, listen to and buy, and how they talk to machines — that Google loves. Amazon has long been considered a big threat to Google's core business as web and mobile app users go to the online retailer for product searches.
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    Google is working on an intelligent voice assistant device for home.
Olga Bykova

The 5-Step Uber Playbook That Will Disrupt The On-Demand Economy | TechCrunch - 1 views

  • the ODE efficiently mobilizes supply chains and workforces while enabling collaboration and asset sharing. Uber harnesses the supply effortlessly because their workforce is essentially any person with a smartphone and a car. Sharing and access by phone is nothing new, but Uber was one of the first to apply it to the ODE in a massive scale.
  • One-Click Interface
  • While the one-click interface creates a compelling user experience, the optimized value chain is what makes the user stick around in the long term
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  • Simplifying (the push of a button gets you a ride or lunch delivery) Speed (time reduction from order to delivery) Trust (reliable customers, reliable delivery)
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    A frontrunner in the on-demand economy (ODE)
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