Skip to main content

Home/ CIS Focal Issue/ Group items tagged content snacking

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Maria Gurova

Facebook will give video makers a cut - 0 views

www.cnbc.com/...l-give-video-makers-a-cut.html

Technology Facebook video content Immersive Entertainment Social Media content consumption content snacking micro-moments news platforms UGC Maker Movement

shared by Maria Gurova on 01 Dec 15 - No Cached
  • "There's a certain class of content which is only going to come onto Facebook if there's a good way to compensate content owners for that,"
  • "We've recently rolled out the business model for this. We'll give a revenue share on a portion of the views to content owners
  • To grasp the scope of change unraveling in content creation, which is increasingly fragmented, consider all the mobile apps on your smartphone.
  • ...10 more annotations...
  • Studies consistently show users thumb through only a handful of apps on a regular basis
  • This is why tech bellwethers — from social media platforms such as Facebook to traditional hardware companies like Apple — are churning out news products, designed to court and engage audiences to their brand-ecosystems.
  • Facebook plans to announce the launch of Notify, a standalone news app, the Financial Times reports. Featured content will come from media partners including Vogue, The Washington Post and CBS.
  • Professional content already is splintered across content creators and technology platforms
  • Apple News, for iOS 9. The mobile app aggregates news from a wide range of sources into a mobile-friendly format,
  • Twitter Moments is a feature on Twitter that links tweets in a traditional story format, from beginning to end.
  • Snapchat has been partnering with publishers for Snapchat Discover. The app, widely popular with millennials, includes a "Discover" feature that showcases stories from publishers including Vice, People, CNN and National Geographic
  • For example, with instant articles Facebook directly hosts outside publishers' articles on its social network — and Facebook pockets the traffic
  • Facebook on Wednesday also said its daily video views have reached 8 billion, though some tech analsyts including Pfeiffer wonder if a single view is measured by only a few seconds on an autoplay setting.
  • Facebook in fact is testing its own, site-specific video hub, as Re/code has reported.
  • Maria Gurova on 01 Dec 15
     
    social media is rapidly moving towards serving as a one-stop destination for all consumer media needs 
alexbelov

Молодежь снимает стресс и засыпает под онлайн-видео | Реклама Маркетинг PR - ... - 1 views

www.sostav.ru/...shchyu-onlajn-video-21678.html

entertainment video advertizing content snacking contnet consumption behaviour

shared by alexbelov on 11 Apr 16 - No Cached
  • Большинство представителей поколений Y и Z использует онлайн-видео как эффективное средство для снятия стресса или отличное снотворное.
  • Digital видео служит для большинства 13–24 летних молодых людей не развлечением или средством познания, как предполагают маркетологи, а антидепрессантом и средством побыстрее уснуть. Отличным способом для снятия стресса онлайн-видео назвали 61% представителей молодого поколения. Еще 44% молодых людей воспринимает видео как эффективное снотворное средство.
  • Defy Media также обнаружили, что подростки не возражают против рекламы. Более того, 63% молодых людей выразили готовность приобрести продукт, рекомендованный звездой на YouTube. А вот доверия к ТВ-звездам меньше – на нее откликнулись бы только 48% представителей поколения Z.
  • ...1 more annotation...
  • Отметим, что 87% молодых людей одобряют продакт-плейсмент в видео, а 89%- спонсорскую рекламу.
1 - 2 of 2
Showing 20▼ items per page