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Maria Gurova

'Snowpiercer's' VOD gamble is paying off | EW.com - 0 views

  • distributors are usually loathe to discuss VOD specifics publicly. When consumers are used to seeing $60 to $100 million opening weekends for major blockbusters in wide release, VOD numbers, no matter how “good,” look miniscule in comparison. Add on the fact that Snowpiercer is the widest multi-platform release ever, and the tricky exercise of figuring out how to combine theatrical earnings with weekend estimates from digital and cable providers, and the territory gets even more unfamiliar.
  • Snowpiercer earning an estimated $1.1 million from VOD this past weekend, nearly twice as much as the $635,000 it earned in theaters. “From a layman’s perspective these numbers are possibly not that interesting,” admits RADiUS-TWC co-president Tom Quinn. “But from an industry perspective, it’s a game changer.”
  • VOD is both cheaper and more profitable. “That $1.1 million gross is actually worth almost double to me in terms of how it nets out in our bottom line,”
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  • VOD—with access to 85 million homes—doesn’t have the same drastic theatrical drop-offs from week to week.
  • Still, a two-week theatrical exclusive is an extremely short window, especially since Snowpiercer opened in only eight theaters and is currently showing at a mere 356 locations
  • “This is completely uncharted territory but it’s 100 percent within the consumer’s control how you want to see this film,”
Maria Gurova

The Public Costs of Private Distribution Strategies: Content Release Windows as Negativ... - 0 views

  • “copyright extremism” – a term he used to describe extended delays in content distribution, which often result in content reaching foreign markets months after it is released in the United States.
  • Essentially, “extremism” is another way of saying that piracy is more a business model problem than a policy problem. 
  • The strategy of windowing has long been practiced because it is believed to maximize revenue opportunities for a given film.  By giving successive distribution channels exclusive rights to the work, a film distributor aims to extract maximum revenues from licensees in each channel.
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  • Even if film distributors were to reject the conventional wisdom of windowing, those windows are jealously guarded by their respective sectors.  The theatrical exhibition window is particularly so
  • announced in September 2014 that they would distribute a sequel to the 2000 hit Crouching Tiger, Hidden Dragon simultaneously via Netflix and IMAX theaters worldwide, movie theater chains swiftly circled the wagons and announced a boycott of the Weinsteins’ film.
  • “value of ownership for the consumer” is a euphemism for “consumer willingness-to-pay.”  The longer a consumer must wait before they can watch a movie on their Netflix subscription, the likelier that consumer is to pay for a DVD
  • numerous industries have attempted to insulate themselves from disruption by persuading lawmakers to prescribe their exclusive industrial role in public laws, including auto dealers and beer distributors
  • windowing has been widely criticized as contributing to piracy, and “leaving money on the table.”  Empirical evidence bears that out.  Content producers are not unaware of this data; their calculus is that the revenues attributable to aggressive windowing (and avoiding friction with their distributors) exceed losses associated with piracy.
  • Windowing alienates consumers and arguably undermines respect for copyright in countries that receive content late
  • In the content distribution example, compensation might involve repayment for government resources expended on attributable piracy, perhaps based on a user-fee model that various government agencies already have.  If the windowed release distribution model generated more revenue than the costs it incurs, it would continue, taxpayers would be made whole, and the externality would be “internalized.”
Maria Gurova

MoviePass, The Sequel: Quest To Become The Netflix Of The Big Screen Continues | Fast C... - 1 views

  • MoviePass, which opens up to 75,000 wait-listed users today, is an invite-only subscription-based service that lets you pay between $19.99 and $34.99 a month to watch up to one in-theater movie per day
  • Unlike Netflix viewership, theatrical attendance tends to heavily peak twice a year, during Oscars season and the summer blockbusters.
  • Spikes says this demographic is also more likely to drive post-theater purchases, such as DVDs, soundtracks, and branded merchandise. To that end, he says MoviePass will be exploring options to offer these items through its service in the future
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    Movie Pass is the new service that allows you to visit any theater that accepts credit card for free as long as you pay pricey annual subscription fee
Anton Vorykhalov

IMAX Raises $50 Million for VR Efforts | Digital Trends - 0 views

  • IMAX is going VR, so put on your headsets and hold on
  • Late last week, IMAX announced that it had “completed the first phase of a $50 million virtual reality fund between IMAX and other strategic investors to help finance the creation of at least 25 interactive VR content experiences over the next three years for use across all VR platforms including in IMAX VR centers.” That means that at some point in the near future, we’ll be able to enjoy higher-quality VR content on really, really giant screens.
Maria Gurova

Imax's Richard Gelfond on Virtual Reality, Woody Allen and Reservations Over Netflix - ... - 0 views

  • Given Imax receipts typically account for about 10 percent of the average tentpole's box office, studios and top filmmakers frequently shift their release dates to land a big-screen berth
  • Looking forward, the company is making a big push into virtual reality, partnering with Google on a camera, and will launch its first VR space in Los Angeles this year. On the content front, Michael Bay is in talks to create original VR content for Imax
  • Any regrets about partnering with Netflix to release the low-grossing Crouching Tiger 2? I have no regrets about experimenting because, especially with the windows changing distribution patterns, with digital distribution and over‑the‑top alternatives evolving quickly, the industry is going to have to experiment and learn.
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  • If someone came to us and said, "Would you launch a TV series in Imax day-and-date?", that's definitely something we would consider
  • We have over 300 theaters open; we have over 200 theaters in backlog [where a theater has been approved and the space designated, but it hasn't been built yet]. We just announced a 10‑theater deal.
  • Wanda, which accounts for the largest number of Imax screens in China, has its own giant-screen technology. Worried? I'm not very worried.
  • If the public wants an experience that's better than a standard 35mm but not as good as an Imax, there's a category they fit in.
  • In 2015, you announced the creation of the Imax China Film Fund to invest in Chinese tentpoles.
  • We can leverage those relationships, plus the Imax technology, plus the Imax release windows, and create value by investing in the right films.
  • We could get into original programming, but we're not going to be a small participant in a $200 million movie. Could I see there being a $10 million or $20 million film that is with an Imax filmmaker who loves Imax and plays well to the Imax audience and has the right ancillary distribution afterward? Yes. That's something we're exploring.
Maria Gurova

Future of Film: Even Bigger Screens and, Yep, Cinema Selfies - Hollywood Reporter - 0 views

  • a new generation of even more ambitious theaters — possibly even including cinema's first holodeck — is waiting in the wings.
  • The first Escape theaters — which will include the Cinemark 18 & XD at the Promenade at the Howard Hughes Center in Los Angeles — will open Sept. 19, showing a special edition of Fox's new young adult thriller The Maze Runner
  • Escape theaters showing The Maze Runner will project the live-action movie on to the center screen, and the side screens will feature additional visual effects
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  • "We believe entertainment needs to continue to evolve with a more immersive experience,"
  • Movie screens will continue to morph into ever-wider configurations
  • That footage will be shown in a special 360-degree OmniCam theater installation planned for the FIFA World Football Museum in Zurich. Meanwhile, startup Jaunt is developing a 360-degree camera for use in virtual reality
  • High-tech interactivity also may play a role in the next generation of theaters.
  • They would include a theater where a 3D movie is projected onto a 360-degree dome-shaped screen and real-time facial replacement would be used to project audience members into the action
  • "You'd have a wristband that identifies who you are, and if you elect to, your body and face can be scanned, allowing the attractions to include you in them and allow you to interact with them
Maria Gurova

AMC Could Allow Moviegoers to Use Cellphones Inside Theaters to Appeal to Millennials - 2 views

  • AMC Theaters issued a statement on Twitter saying that due to the negative response, it will not proceed with the plan to allow cellphones inside its theaters: "With your advice in hand, there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theaters. Not today, not tomorrow and not in the foreseeable future."
  • "When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear 'please cut off your left arm above the elbow,'" Aron told Variety. "You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life ...
  • and one way would be taking "specific auditoriums and make them more texting friendly." 
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  • "Given that so many of today's moviegoers are passionate about preserving the purity of watching movies undisturbed in our theatres, there is no specific timeframe as to when we might introduce such a test, if ever,"
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    in the attempt to satisfy Millennial consumer AMC tried to allow texting and using the smartphones during shows. Twitter reaction was outrageous and they have changed their mind, but say that they might reconsider this policy in the future or maybe not
anna_nelidova

Mail.Ru Group создал конкурента «Кинопоиску» | Реклама Маркетинг PR - SOSTAV.RU - 1 views

  • Компания Mail.Ru Group превратила агрегатор онлайн-кинотеатров Афиша Mail.Ru в Кино Mail.Ru, запустив новый плеер, позволяющий пользователям выбирать поставщика фильма или сериала
  • проект агрегирует бесплатный и платный видеоконтент от таких онлайн-кинотеатров, как ivi, Megogo, Amediateka и Okko, TVzavr, Tvigle, Zoomby, Now, Rutube, Videomore и Pladform (включая контент телеканалов ТНТ, СТС, НТВ и Первый).
  • для каждого конкретного фильма, сериала и телешоу пользователь сможет увидеть все онлайн-кинотеатры, в которых они представлены, а если видео представлено по платной модели, то можно будет сравнить цены.
Maria Gurova

В Сочи появится международный кинофестиваль: Кино: Культура: Lenta.ru - 2 views

  • Первый Сочинский международный кинофестиваль пройдет в декабре 2016-го. Презентация киносмотра прошла в Российском павильоне на Каннском фестивале
  • Организаторами фестиваля станут поэт и сценарист Любовь Балагова, а также режиссер и продюсер Мохи Кандур. Международными партнерами нового киносмотра выступают Британский киноинститут (BFI) и лондонский Raindance Film Festival
  • По словам организаторов, для проведения мероприятия будут задействованы объекты, построенные к Олимпийским играм 2014 года в Сочи. У киносмотра будет несколько конкурсных программ, включая секции короткометражного и документального кино.
Maria Gurova

Is it curtains for the big screen? - FT.com - 1 views

  • According to the National Association of Theatre Owners, US movie attendance peaked in 2002 and has been steadily declining ever since. To compensate, theatres have rolled out new technologies such as 3D, Imax and premium large-format cinemas, raising their ticket prices and thus keeping the box office at record-breaking levels
  • The majority of us are increasingly staying home.
  • At Cannes this year, the studio with the most films in competition
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  • was not one of the big studios, but the streaming service Amazon.
  • But blockbusters have a design flaw: their marketing costs are enormous — opening a movie typically costs anywhere from $20m — and they spend less and less time in cinemas. To take a recent example, ticket sales for Batman v Superman: Dawn of Justice dropped by an astonishing 68.4 per cent on its second weekend
  • “What you’re going to end up with is fewer theatres,” George Lucas said during a panel at the University of Southern California in 2013. “Bigger theatres, with a lot of nice things. Going to the movies is going to cost you 50 bucks, maybe 100.”
  • He argued that a film will come out in cinemas for 17 days — three weekends — which is where 98 per cent of films make 95 per cent of their revenues anyway. On the 18th day, the film will be available everywhere and you will pay for the size: a movie screen will be $15, a 75-inch TV will be $4, a smartphone will be $1.99.
  • “Fifty per cent of Americans did not step into a movie theatre last year, and of the 50 per cent that did go into a theatre, 95 per cent of them went to one or two films,”
  • Arguably, it’s more visual than television. It has our full attention: each frame must pull its weight in terms of narrative and spectacle. That is why it is a director’s medium: it envelops us. TV comes to us, into our homes, casual, familiar, favouring habit-forming episodic narratives. That is why it is a writer’s medium. The big screen glamorises — its stars are the stuff of myth; the small screen is more like a member of the family
  • And something like The Avengers, it’s too much fun laughing with the audience. These things are communal experiences.
  • But then many film-makers would argue that movies should be consumed differently from music: a song is a song wherever you play it, whereas films were built for the big screen.
  • “I don’t think that experience is going to die,” says Obst, “although I do worry that eventually we will all be inside on our huge computer screens, watching all of the different types of entertainment together
  • Nothing breaks the spell of the movie more instantly than the pause button.
Maria Gurova

The Future Of Cinematic Pleasure: 3D Movies & Beyond - Hongkiat - 1 views

  • Non-intrusiveness aside, another reason why the idea of not having to wear special 3D movie glasses is so welcomed is because we want to see images in 3D with our naked eyes (or with our glasses or contacts) where we just don’t feel “artificial”.
  • we would naturally be more intrigued by otherworldly universes which we don’t encounter in our daily lives, and thus crave to experience them in their fullest glory (i.e. in 3D or 4D).
  • “Otherworldly” here applies to the many computer-animated, Sci-Fi and any other movies where their settings are not what you see every day (e.g. Titanic and Avatar
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  • physiological arousal: eliciting moviegoers’ “fight or flight” responses. This is the same adrenaline rush we crave whenever we watch horror films to give ourselves a good scare.
  • Optimistically speaking, 4D films should have much more potential within and opportunities to exploit since they have the other four senses to pick and augment on
Maria Gurova

The Movie Theater of the Future Will Be In Your Mind | Tribeca - 1 views

  • Merging SEGA technology and BBC Earth content, the new attraction takes visitors on a multi-sensory journey to explore animals and nature through sight, smell, touch and sound.
  • The venue includes one of Japan’s largest screens (131 ft W x 26 ft H) with remarkable visual and sonic resolution and 12 separate walk-through entertainment zones
  • evolve into large-scale public attractions becoming urban theme parks, where cinema is only part of the experience
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  • The merging of real and projected worlds will produce a seamless experience – a complete illusion of being part of a film.
  • A truly dramatic change will come once scientists discover a way to manipulate senses directly through the brain. That is when cinema will quite literally start to merge and replace real life
  • One will be able to choose between real-life exploration or a fictional quest with chosen characters. Since memories will be recorded, one would be able to include anyone they have ever encountered, including favorite celebrities or fictional heroes.
  • Just as 3D films are only exciting for the first few minutes, characters, events and conflicts will continue to drive cinema of the future.
Maria Gurova

Российские мультсериалы начнут показывать в кинотеатрах - 1 views

  • Этой весной российские кинотеатры начнут показывать мультсериалы. Об этом с киносетями договорились детский канал «Мульт» и компания «Центральное телевидение»
  • Первыми будут показаны «Маша и Медведь», «Фиксики», «Белка и Стрелка», «Паровозов», «Летающие звери»
  • Это будут короткие сеансы по 45 минут из нескольких серий мультфильмов. Сборники будут обновляться два раза в месяц,
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  • Производитель мультсериала получит лишь около 30% собранной кинотеатрами кассы, остальное распределяется между самими кинотеатрами и прокатчиком. Привлечь зрителей в кинотеатры на мультфильмы, которые показывают на общедоступных каналах и в интернете, будет сложно. Но проект необходим с точки зрения продвижения бренда».
Maria Gurova

ВЕДОМОСТИ - Государство заплатит кинотеатрам за показ русского кино - 2 views

  • Государство выделит 2,2 млрд руб. до конца 2016 г. на обустройство кинозалов в малых городах с населением до 100 000 человек, сообщил министр культуры Владимир Мединский
  • Сейчас в малых городах работает около 500 кинозалов, рассказал Мединский. Он рассчитывает, что государственные субсидии помогут удвоить это количество
  • Это безвозвратные деньги, они могут быть потрачены на закупку, транспортировку и установку оборудования для кинозалов (экран, проекторы, кресла и т. д.), но не на ремонт или строительство; на каждый зал может быть потрачено не более 5 млн руб
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  • кинотеатры в течение трех лет должны отдавать под русское кино не менее 50% сеансов в среднем за квартал. По данным Фонда кино, за первые девять месяцев года все российские кинотеатры отдали под русские фильмы около 19% своих сеансов, в том числе крупные сети – около 18%.
  • По данным Фонда кино, в городах с населением менее 100 000 человек работает 707 залов. Если исключить из них кинотеатры в подмосковных городах, то в малых региональных городах открыто около 600 залов
  • Это около 15% от всех современных кинозалов в стране.
  • на 100 000 жителей России приходится менее трех кинозалов, это 42-й результат среди всех стран мира.
  • За первые девять месяцев этого года жители России и СНГ (без учета Украины) потратили на билеты в кино 36,5 млрд руб., и 16,8% из этой суммы – на российские фильмы
  • В итоге Фонду кино этой осенью удалось договориться с несколькими крупными киносетями («Люксор», «Пять звезд», «Киномакс», «Премьер-зал» и «Мираж синема») о том, что последние приложат максимальные усилия для увеличения доли русских сеансов в своих залах в следующем году до 20%
Dinara Akhmetova

ВЕДОМОСТИ - Кинотеатрам и телеканалам предлагают профинансировать русское кино - 0 views

  • Правительство вновь проработает вопрос о сборах с кинотеатров (в том числе с онлайн-кинотеатров) и телеканалов в пользу отечественных кинокомпаний.
  • Белоусов ссылается на идею Министерства культуры собирать для дополнительной поддержки отечественной кинематографии 3% с доходов кинотеатров и 0,5% доходов с онлайн-кинотеатров и телеканалов, которые показывают фильмы
  • Получателем средств предлагается назначить государственный Фонд кино.
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  • На билеты в кино жители России в прошлом году, по данным журнала Фонда кино, потратили 43,4 млрд руб.
  • Наконец, по данным J’son & Partners Consulting, в 2015 г. выручка всех интернет-видеосервисов (включая платформы операторов, сервисы телеканалов) выросла на 15% до 8,5 млрд руб. Выручка только онлайн-кинотеатров составила 5,9 млрд руб.
  • Отечественное кино занимает минимальную часть эфира российских каналов, большая его часть – сериалы, телефильмы и шоу, поэтому нельзя сказать, что существенную часть рекламной выручки телекомпании получают за счет кино и могли бы ею поделиться
  • телеканалы и так финансируют отечественную кинематографию, когда покупают права на показ фильмов в эфире, а многие отечественные премьеры не обходятся без информационной поддержки крупнейших телеканалов
  • Идея поиска дополнительных источников финансирования отечественного кино очень актуальна
Maria Gurova

How To Get More People Into Movie Theaters (Without Higher Ticket Prices) - 3 views

  • Its newest toy is called Barco Escape and right now it’s essentially three theater screens in one space — the main screen and then additional screens on the left and right walls. The effect is a 270-degree image that makes viewers feel like they are in the middle of the action.
  • It’s the kind of premium experience that most people would expect to pay extra for but Schilowitz says part of the point of Escape is to give viewers a more theme-park like experience without charging any more for a ticket.
  • One of the biggest trends right now is people watching other people play video games.
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  • Schilowitz hopes to engage brands to make 270-degree short films to show before the actual movie. Think Red Bull's Red Bull's many extreme sports videos. Now picture them in an immersive experience.  The money coming from brands could help offset the costs of the Escape screen.
  • Schilowitz believes you could take that experience into the theater. Have two people playing a virtual reality game while strapped into Oculus Rift-type devices and people would pay to watch the game on the big screen if top- ranked players were competing.
  • Escape will also be used to show things like concerts which can be better experienced with a wider screen. A Lady Gaga and Tony Bennett show will debut in Escape theaters in 2015.
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    The new technology that may transform all that real estate Theaters owns into the arcades of the future.  
Maria Gurova

HBO NOW Pushing the Cord-Cutting Trend - App Annie Blog - 3 views

  • In 2007, Netflix changed the landscape by introducing streaming on PC, allowing customers to instantly watch shows. By 2010, Netflix video streaming became available on additional platforms, including iOS devices. Today, video streaming services Netflix and Hulu have a strong hold among combined iOS and Android Top US Apps.
  • These convenient apps have set the stage for a preferred entertainment delivery. A whole generation of consumers have grown up with video streaming, rather than (or in addition to) paying for cable television: cord cutters and cord nevers. Major premium cable networks, HBO and Showtime, are now after a piece of the pie Netflix and Hulu have carved out
  • Both HBO NOW and Showtime are taking different approaches to standalone streaming partnerships. HBO NOW has gotten more traction in part to a heavy promotion from Apple, resulting in positive metrics. Showtime’s success is less clear, being married into Hulu’s already strong performance
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  • Netflix isn’t being left in the dust completely, kicking off their original film initiative with “Beasts of No Nation”, which will launch both in theaters and streaming video on October 16th. HBO, Showtime, Netflix and Hulu will still need to compete with each other to retain users in a new “entertainment as a service” landscape where retention is not a given, but an earned currency.
  • Cable provider Comcast hasn’t felt the heat from the cord-cutting trend, having its second best Q2 in nine years. Comcast is also in an advantageous place as a broadband provider, with 22.3 million total customers in Q2. Good quality video streaming relies on broadband internet, meaning cable providers that offer bundled internet service will still be valuable
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    the rise of streaming services and how cable networks are competing with video streaming services on their battle field 
Maria Gurova

Президент России - 2 views

  • В 2012 году доля российского кино [в прокате] составляла 16 процентов. Нам удалось за три года поднять её до 18 процентов
  • Это ключевой показатель эффективности отрасли. Наша цель, которую мы ставим на 2018 год, – это 25 процентов.
  • Например, ночь кино. С этого года это бесплатный показ российских кинофильмов на улицах, площадях и в парках, которые мы будем осуществлять для населения. Например, Дворцовая площадь во время Экономического форума [в Санкт-Петербурге] – несколько дней показа российского кино в живом сопровождении оркестра Мариинского театра
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  • В мае «Ленфильм» откроет свои новые производственные цеха и павильоны.
  • В конце года «Союзмультфильм» наконец‑то обретёт собственное здание, свои производственные мощности рядом с Останкино.
  • запустили программу государственных дотаций при открытии современных кинозалов, которые могут показывать премьеры, в малых городах с населением меньше 100 тысяч. Всего планируем 512 новых, современных кинозалов. В этих кинозалах в течение трёх лет будет установлена российская доля – 50 процентов
  • На эти цели в общей сложности в Фонд кино мы выделили 2,5 миллиарда рублей.
  • Удивительно, но цирки простаивают между представлениями. Там будет, соответственно, показываться 100 процентов детского кино.
  • – установили минимальную фиксированную квоту на поддержку детского кино, оно у нас было забыто в последние годы, и анимационного. В общей сложности 25 процентов.
  • Мы решили вместе с телеканалами поддерживать те сериалы, которые самим телеканалам делать невыгодно: классика литературы или дорогие исторические сериалы. Первые примеры нашего совместного производства, телеканалов и Минкультуры, – «Тихий Дон», «Бесы» по Достоевскому, «Молодая гвардия» Фадеева, «Екатерина Великая».
  • сделали список из ста лучших фильмов, которые нужно показывать нашим детям. Эти фильмы очистили от авторских прав, разместили их на сайте культура.рф, нашем портале, в бесплатном доступе, на сайте Минобрнауки
  • мы придумали, что эти фильмы будут показываться в кинотеатрах, то есть детей туда будут водить бесплатно, и кинотеатры такую свою социальную функцию выполняют. Плюс к этому они сделали короткие, по 10–15 минут лекции перед каждым фильмом, о чём и как делалось это советское кино
Maria Gurova

James Cameron on the Future of Cinema | 40th Anniversary | Smithsonian - 1 views

  • The technology has changed but the basics of the job haven’t. It is still about storytelling, about juxtaposing images, about creating a feeling with images and music. Only the technical details have changed
  • I think there will be movie thea­ters in 1,000 years. People want the group experience, the sense of going out and participating in a film together
  • I think it will be standard in 4 years, not 40. We will have a glasses-free technology in five years at home and three years for laptops. The limiting factor is going to be content. You can’t rely on a few films a year for this. It is going to have to be 3-D broadcast sports, scripted television, non-scripted television and reality television
  • ...1 more annotation...
  • Hollywood is also the place for filmmakers who want to make movies for a global market. China and Russia make films for their own markets, but I don’t see the likelihood of those places replacing Hollywood
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    James Cameron believes that despite of exciting new technology - making movie is and will always be about the story. also he is certain that going to watch a movie together is a shared group experience that audience will still be looking for in the future, no mater how advance the in-home technology will be
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