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Maria Gurova

Developed world plays waiting game with mobile payments - FT.com - 0 views

  • High-profile mobile money launches by Apple and Samsung may have caught the headlines
  • But it is the developments in payments systems in supposedly less developed nations in Africa and Asia that point the way to the probable future for wider mobile banking.
  • the reality remains that the mobile phone as a means of payment remains relatively niche even in developed markets.
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  • In the UK, for example, just 1 per cent
  • But analysts anticipate a further shift as more financial services and greater interactivity are added, which is when mobile payments will become mobile banking.
  • the mobile phone is taking on extra roles as a place to keep money safe and move it around, as well as to acquire other financial services from trusted providers.
  • services are quickly expanding to include loan disbursement, bill payment and micro insurance.
  • In the next few years mobile banking apps will become the predominant means to access all routine banking services, from applying for a loan or overdraft increase to letting the bank know you are moving house
  • So while we are working closely with digital giants such as Apple, Samsung and Google to roll out their payment services, we’re also working with the banks to create their own payment functionality embedded within their existing hugely popular banking apps
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    The article is about a shifting consumer behaviour in mobile payments and that it's not driven by developed economies with the established finical systems but rather by the emerging regions, like Africa and Asia 
alexbelov

Молодежь снимает стресс и засыпает под онлайн-видео | Реклама Маркетинг PR - ... - 1 views

  • Большинство представителей поколений Y и Z использует онлайн-видео как эффективное средство для снятия стресса или отличное снотворное.
  • Digital видео служит для большинства 13–24 летних молодых людей не развлечением или средством познания, как предполагают маркетологи, а антидепрессантом и средством побыстрее уснуть. Отличным способом для снятия стресса онлайн-видео назвали 61% представителей молодого поколения. Еще 44% молодых людей воспринимает видео как эффективное снотворное средство.
  • Defy Media также обнаружили, что подростки не возражают против рекламы. Более того, 63% молодых людей выразили готовность приобрести продукт, рекомендованный звездой на YouTube. А вот доверия к ТВ-звездам меньше – на нее откликнулись бы только 48% представителей поколения Z.
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  • Отметим, что 87% молодых людей одобряют продакт-плейсмент в видео, а 89%- спонсорскую рекламу.
Ekaterina Yanovskaya

Europe's Cities Resilient to Climate Change | Ecology Global Network - 0 views

  • Many cities are now facing impacts such as water scarcity, flooding and heatwaves, which are expected to become more frequent and intense than they are used to. Cities need to start investing in adaptation measures using ideas and best practice from around the world.
  • Climate change adaptation should be flexible to accommodate uncertainty
  • Adaptation should work with nature, not against it.
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  • Many adaptation measures can make cities more pleasant places to live. Malmö in Sweden manages rainwater flows with a new open storm-water-system. Here, green roofs and open water channels lead rainwater into collection points that form a temporary reservoir.
  • People also need to change behaviour in order to adapt.
anna_nelidova

MediaCom clients could benefit from emotion tracking tech | The Drum - 0 views

  • Realeyes last year received a near £3m grant from the The European Commission help develop its technology, which claims to track the ‘likability’ of brand’s marketing efforts by measuring people’s emotions via standard webcams as they watch video content.
  • Tools such as Realeyes allow us to get behavioural information upfront, so we can optimise and measure content before launch.
  • This enables us to deliver more effective video and more efficient distribution, making the message more impactful and delivering increased business advantage for our clients
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  • MediaCom will integrate the Realeyes platform into it’s central content hub and apply it across its client roster including brands such as P&G, Coca Cola, GSK, Shell, Sony Mobile and Volkswagen
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    Incorporation of emotion measurement technology into content testing and media planning.
Maria Gurova

Consumerism in Russia - 1 views

  • Sociologists from Public Opinion Foundation (FOM), avoid using the term “middle-class”, explaining that a mechanical transfer of terms used in most developed countries standards only distorts the picture. Other researchers claim that if the middle-class does not exceed 25%-30 % of the population (the highest figures obtained for Russia), it is useless to discuss the phenomenon, since this figure is around 60% and over in developed societies! It is not just a matter of statistics; it means quality difference for middle-class role in society in general and its consumer aspect in particular.
  • ‘The Russian middle-class is growing not due to entrepreneurs and people from free business, but due to government employees or state corporations. Furthermore, gradually this tendency is becoming more vivid and changing the mentality of what the middle-class is
al_semenchenko

Элементы - новости науки: Прозрачность доходов усугубляет неравенство и снижа... - 0 views

  • Эксперименты, проведенные социологами, психологами и экономистами из Йельского университета, показали, что одним из факторов, способствующих сохранению и усугублению неравенства, является информированность людей о чужом богатстве. Судя по поведению людей в экономических играх, прозрачность чужих доходов снижает склонность людей к кооперации, что, в свою очередь, не только усиливает неравенство, но и препятствует росту благосостояния общества.
  • Любопытно, что неравенство само по себе оказалось не столь вредоносным, как его открытость. Если игроки ничего не знали о богатстве партнеров, то даже в обществе с изначально сильным неравенством поддерживался высокий уровень кооперации и социальных взаимосвязей, общее благосостояние росло, а неравенство при этом снижалось. Однако возможность считать деньги в кармане у соседа приводила к тому, что даже в изначально эгалитарном обществе кооперация снижалась, социальные связи не развивались, а общее богатство росло медленнее.
  • Оказалось, что в группах с высоким исходным уровнем неравенства изначально «богатые» игроки склонны принимать эгоистичные решения, то есть оставлять все свои очки себе (что перекликается с результатами, описанными в новости Элита эгоистична и ставит эффективность выше равенства, «Элементы», 21.09.2015). Бедные, напротив, стараются побольше вкладывать в социальную сеть, то есть делают ставку на кооперацию. Тем самым они позволяют богачам «эксплуатировать» себя. В итоге богачи становятся еще богаче, а бедные — беднее.
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  • Значит ли это, что для гармоничного развития общества нужно бороться не с неравенством, а с открытостью сведений о нем (например, с модой на демонстративное потребление), и тогда люди будут более склонны к кооперации, а распределение благ со временем само собой станет более справедливым? Можно ли утверждать, что те общества, в которых не принято афишировать свое богатство, имеют лучшие шансы на благоприятную динамику социального и экономического развития?
Oleg Batluk

Web-mad Hongkongers have digital dementia - and we're losing our memories | South China... - 1 views

  • Frequent use of digital devices is causing memory loss among Hongkongers
  • brain health experts have even coined a name for the condition: digital dementia.
  • correlation between more frequent usage of digital devices and self-reported memory loss in daily life and at work.
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  • the cognitive challenges and attention problems that result from overuse of digital technology.
  • Almost all respondents (95 per cent) owned at least two digital devices
  • bio-behavioural sciences
  • Respondents who spent more than six hours daily on their digital devices were more likely to report experiencing forgetfulness in the past month compared to those who spent fewer hours
  • the survey for first time shows this connection between overuse or higher use of digital devices and more complaints of memory disturbances in Hongkongers
  • In his 2008 book iBrain, Small talks about "digital natives"
  • "digital immigrants"
  • The survey also found poor dietary and exercise habits among the respondents
  • The term digital dementia was coined a few years ago in South Korea, after doctors reported seeing young patients with memory and cognitive problems, conditions that were more commonly linked to brain injuries.
  • Samsung Medical Centre in Seoul, South Korea: "As people are more dependent on digital devices for searching information than memorising, the brain function for searching improves whereas an ability to remember decreases
  • Dr Manfred Spitzer, a German neuroscientist and author of the 2012 book Digital Dementia: What We and Our Children are Doing to our Minds,
  • warns that children who spend too much time on electronic devices could experience irreversible deficits in brain development.
  • multitasking teens
  • The devices are not all bad," he says. "It's really about content, context and dose
  • balance the online time with offline time
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    Digtal overdose and multitasking digtal natives with "Inspector Gadget Syndrome" ((c) Batluk) can lead to medically diagnosed digital dementia which can be avoided by offline online balance
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    Digtal overdose and multitasking digtal natives with "Inspector Gadget Syndrome" ((c) Batluk) can lead to medically diagnosed digital dementia which can be avoided by offline online balance
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    Digtal overdose and multitasking digtal natives with "Inspector Gadget Syndrome" ((c) Batluk) can lead to medically diagnosed digital dementia which can be avoided by offline online balance
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