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James Hodgins

How Sofitel Earned 28,000 Twitter Followers and Became One of Klout's Top 20 Most Influ... - 0 views

www.hotelmarketingstrategies.com/sofitel-twitter-case-study

socialmedia examples strategy apartment housing hotel

shared by James Hodgins on 04 Apr 11 - No Cached
  • James Hodgins on 04 Apr 11
     
    Could be applied to many industries, apartments included
James Hodgins

Why Mobile Users Aren't Checking In [INFOGRAPHIC] - 0 views

mashable.com/...social-location-apps-study

location mobile stats restaurant facebook

shared by James Hodgins on 05 May 11 - No Cached
  • Those who use social location-based apps such as Foursquare or Facebook Places represent just 17% of the mobile population
  • 48% cited privacy concerns as their primary reason for not doing so. And 50% were merely unable to do so because they did not have a smartphone.
  • Ninety percent of respondents actively using checkin applications indicated they use Facebook Places
  • ...3 more annotations...
  • More than half of mobile users who do use checkin apps (54%) said they are motivated to share their location when discounts are involved
  • Early adopters are more likely to check in at locations that sell food or drinks. The top places are restaurants (53%), coffee shops (40%), hotels (38%) and bars (36%)
  • Mass consumers check in most frequently at the homes of friends and family (35%) and restaurants (33%)
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