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Thirty-one percent of moms sampled here proactively sought out brands they liked on Facebook and another 11% liked a brand after they saw that their friends had liked the it.

About two-thirds of moms (68%) don't mind having brands contact them through social media if they feel the content is relevant to them.

72% trust the content of a brand/product website, followed by third-party content on Facebook (68%) or articles (68%)

84 have corporate-run Facebook pages

Most brand pages offered new content or comments nearly every day (average of 24 posts per month) and actively responded to consumer questions (66 percent). They also actively solicited fan comments (82 percent). Additionally, many posted branded video content (not user generated) to their pages (88 percent).

only 39 percent soliciting photo submissions, 33 percent promoting contests, 39 percent posting polls and quizzes for fun, and an additional 32 percent posting surveys to gain consumer feedback.

he vast majority of respondents have created a customized experience for their social channels. (Only 9% admitted to not customizing any of their channels.)

A vast majority of marketers (7 out of 10) say they have little understanding of social media conversations surrounding their brand.

About half of the marketers surveyed claim their budget will increase slightly, while about 9% see their budgets greatly increasing.

Overall, 59% of adult Facebook users had “liked” a brand as of April, up from 47% the previous September. Uptake among the oldest users appears to have been a major factor in this rise.

Typically, social media users report connecting with brands to get deals and discounts, as well as information about products and special offers.

affluent social media users tended to follow brands because of a preexisting affinity for them, and a desire to be kept informed.

1. Define a voice and persona representative of the brand’s purpose, mission, and characteristics 2. People expect to interact with people, be personable, consistent, and helpful 3. Keep things conversational as it applies to portraying and reinforcing the personality and value of your brand and the brand you represent 4. Add value to each engagement — contribute to the stature and legacy of the brand 5. Respect those whom you’re engaging and also respect the forum in which you participate

6. Ensure that you honor copyrights and practice and promote fair use of applicable content 7. Protect confidential and proprietary information 8. Business accounts are no place to share personal views unless they reinforce the brand values and are done according to the guidelines and code of conduct 9. Be transparent and be human yes, but also do so based on true value propositions and solutions 10. Represent what you should represent and do not overstep your bounds without prior approval 11. Know and operate within the boundaries defined, doing so protects you, the company, and the people with whom you’re hoping to connect 12. Know when to walk away. Don’t engage trolls or fall into conversational traps 13. Stay on message, on point and on track with the goals of your role and its impact to the real world business in which you contribute 14. Don’t trash competition, spotlight points of differentiation and value 15. Apologize where applicable and according to the established code of conduct. Seek approval by legal or management where such action is not pre-defined

16. Take accountability for your actions and offer no excuses 17. Know whom you’re taking to and what they’re seeking 18. Disclose relationships, representation, affiliation and intentions 19. Refer open issues or questions to those most qualified to answer 20. Practice self-restraint, some things are not worth sharing 21. Empower qualified spokespersons to offer solutions and resolutions 22. Seek the approval of customers and partners before spotlighting their case studies 23. Take the time to interpret the context of a situation before jumping in with a response 24. What you share can and will be used against you – The internet as a long memory 25. When in doubt, ask for guidance

Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.

Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.

56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.

6 Rules of Humanizing Your Brand Be human and humble (this should come naturally). Follow the 80% (value add content)/20% (marketing) rule. Establish Twitter-specific objectives, strategy, and measurement, and optimize. Seek out your advocates and follow them first; don’t make them find you. Interact with customers, like you would with a friend in a coffee shop. Be relevant to their interests, be available to address their needs, and embrace negative comments as opportunities.

It’s an opportunity to peek behind the curtain of a company

as opposed to Facebook’s walled garden. Twitter is about the conversation, in real time. On Facebook, conversations are fragmented over time based on when you access and check the posts within your social circle.

Shoppers who go online are willing to interact with retailers on social networks in order to find information on deals, contests, and products in general

42 percent of online shoppers follow a retail brand via a social network

The average such shopper follows six retailers. Fifty-eight percent are looking for news on deals, 49 percent want information on products, and 39 percent are after details of events and contests.

Fifty-four percent of small and midsize businesses (SMBs) are using social media to promote their businesses, double the number using these sites in December 2009, with 35% posting daily updates to sites such as LinkedIn, Facebook, and Twitter, a new study found.

although only 17% of SMBs surveyed used incentives to attract online followers, friends and fans, 60% credit social media with positively impacting their businesses

46% said their company's brand awareness has increased and 36% have attracted new business as a result of their social media efforts

precisely measurable ROI statistics including consumer participation per the dollar spent.

easy for consumers to use and understand.

Texting is mainstream.

. Never Stop Listening

1. Never Stop Listening

Listening is 50% of communication

How is TastiRewards, the company’s loyalty program that also rewards a user’s social networking participation with Tasti D-Lite, going?

Our customers love it. They like [that we're] making it simpler for them to send out messages, whether it’s Twitter, Foursquare, Facebook — to save them a step of having to check in on their smartphones. We’re hearing from them that they love doing it and also that they like getting the extra points, because they’re earning their free Tasti faster [as a result of using the social tie-ins].We’re hearing great things from our franchisees. They’re seeing the benefits of the TastiRewards program. They’re talking and tweeting about it and sharing information. It’s made us more of an “it” brand, where people want to be tweeting out to their friends or posting messages on their Facebook walls.We’ve gotten phenomenal exposure for the brand. We have literally millions of impressions of eyeballs that have seen tweets and messages through Facebook and Foursquare, that are getting exposed because their friends have connected their social accounts to TastiRewards.

What we’re seeing and hearing most is that people are using them for the nutritional information. You can pull up nutritional panels for all of our flavors. That’s been one of the most popular elements of the TastiPad.

The Profile Picture—The Most Important Visual Element

The Profile Picture and the Photostrip Should Work Together

The Photostrip—Roll with the Randomness!

There are five main reasons people use location-based applications: serendipity, game dynamics, as a personal diary, for sharing experiences and to score deals.