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James Hodgins

Why Brands Should Turn 'Likes' Into 'Loyalty' | DigitalNext: A Blog on Emerging Media a... - 0 views

adage.com/...227609

socialmedia stats facebook strategy how_to examples

shared by James Hodgins on 18 May 11 - No Cached
  • James Hodgins on 18 May 11
     
    Chart on Facebook Wall Post Engagement Metrics Discounts are a tool, not a strategy
James Hodgins

Social Media - Small Business Marketing: Social, Search Fastest-Growing Channels : Mark... - 0 views

www.marketingprofs.com/...earch-fastest-growing-channels

socialmedia small_business stats

shared by James Hodgins on 17 Mar 11 - No Cached
  • James Hodgins on 17 Mar 11
     
    Use of Various Business Solutions Usage of Social Media Accomplishments Using Social Media Awareness and Usage of Mobile Marketing
James Hodgins

Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC] - 0 views

mashable.com/...social-media-marketing-chart

socialmedia seo infographic strategy

shared by James Hodgins on 11 Mar 11 - No Cached
  • James Hodgins on 11 Mar 11
     
    Compares platforms for Customer Communication, Brand Exposure, Traffic to Your Site and SEO
James Hodgins

Email Marketing - Small Business Marketing: Social Surging, Email Still Most Effective ... - 0 views

www.marketingprofs.com/...ing-email-still-most-effective

socialmedia stats email blog online advertising facebook twitter media linkedin youtube small_business

shared by James Hodgins on 19 May 11 - No Cached
  • Email: 91% use email marketing; among them 78% say such efforts are moderately (46%) or very (32%) effective. Websites: 95% have websites; among them 75% say their sites are moderately (38%) or very (37%) effective. Online advertising: 69% use digital ads; among them 60% say those efforts are moderately (39%) or very (21%) effective. Social media: 73% use at least one social channel for business; among them 54% say such efforts are moderately (37%) or very (17%) effective. Blogs: 43% have a blog; among them 47% say their efforts are moderately (33%) or very (14%) effective.
  • 80% have increased slightly or substantially their use of social tools in the previous 12 months.  
  • Moreover, 81% of those currently using social media expect to increase their efforts in the coming year.
  • ...3 more annotations...
  • 95% of small business owners say they use Facebook for business; among them, 82% say their efforts are moderately (52%) or very (30%) effective.
  • 60% use Twitter; among them 33% say Twitter is moderately effective and 14% say it's very effective. 58% use LinkedIn; among them 35% say LinkedIn is moderately effective and 12% say it's very effective.
  • Just 45% of small business owners use video sharing (e.g., YouTube, Vimeo, Blip), but nearly three-quarters say such tools are moderately (46%) or very effective (27%).
James Hodgins

Social Media - Local Businesses Warming to Advertising on Facebook : MarketingProfs Art... - 0 views

www.marketingprofs.com/...ing-to-advertising-on-facebook

socialmedia stats facebook mobile location coupon google small_business

shared by James Hodgins on 13 Jun 11 - No Cached
  • Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again
  • 65.7% of surveyed local merchants say they use Facebook for marketing.
  • ease of use (66.5%), followed by the flexibility to pause and restart campaigns as needed (64.8%).
  • ...8 more annotations...
  • (53.7%) cite Facebook's targeted display ad offering as a reason for continuing with Facebook Ads and 49.3% cite new business. 
  • 35% of local merchants who say they would not advertise with Facebook again, 69.0% say Facebook Ads didn't help them to find new customers and 34.5% say the program was too expensive.
  • Facebook is the top digital channel among local merchants (65.7%), followed by Google (53.3%), LinkedIn (45.7%), Google Places (38.8%), and Twitter (32.1%).
  • 22% of local businesses say they are now using Facebook Places to market their business, compared with the 32% who said so in in MerchantCircle's 1Q11 report; similarly, 7.3% are now using Foursquare, compared with 9% in 1Q11. 
  • fewer than one in ten local merchants (9.4%) say they have used some type of group-buying site; among them, 77% say they would offer a daily deal again:
  • 18% report doing any sort of mobile marketing or advertising.
  • 71% of merchants say they don't have a good idea of how to reach consumers via mobile marketing. 
  • 61% are spending less than $2,500 a year on marketing. 73% have no plans to raise their budgets this year.  37% cite lack of time and resources as their top marketing challenge.
Tara Lennon

Social Media - LinkedIn Now No. 2 US Social Network, Surpasses MySpace : MarketingProfs... - 0 views

www.marketingprofs.com/...cial-network-surpasses-myspace

Twitter social media linkedin stats

shared by Tara Lennon on 22 Jul 11 - No Cached
  • Tara Lennon on 22 Jul 11
     
    LinkedIn increased gradually. Twitter's jump looks like it's taken place in the last 3 months. Thank you, Anthony Wiener.
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