HBO NOW Pushing the Cord-Cutting Trend - App Annie Blog - 3 views
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In 2007, Netflix changed the landscape by introducing streaming on PC, allowing customers to instantly watch shows. By 2010, Netflix video streaming became available on additional platforms, including iOS devices. Today, video streaming services Netflix and Hulu have a strong hold among combined iOS and Android Top US Apps.
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Both HBO NOW and Showtime are taking different approaches to standalone streaming partnerships. HBO NOW has gotten more traction in part to a heavy promotion from Apple, resulting in positive metrics. Showtime’s success is less clear, being married into Hulu’s already strong performance
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These convenient apps have set the stage for a preferred entertainment delivery. A whole generation of consumers have grown up with video streaming, rather than (or in addition to) paying for cable television: cord cutters and cord nevers. Major premium cable networks, HBO and Showtime, are now after a piece of the pie Netflix and Hulu have carved out
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