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Maria Gurova

How To Get More People Into Movie Theaters (Without Higher Ticket Prices) - 3 views

www.forbes.com/...s-without-higher-ticket-prices

CIS Technology entertainment Theatrical Immersive Experience Market Economy

shared by Maria Gurova on 02 Oct 14 - No Cached
  • Its newest toy is called Barco Escape and right now it’s essentially three theater screens in one space — the main screen and then additional screens on the left and right walls. The effect is a 270-degree image that makes viewers feel like they are in the middle of the action.
  • It’s the kind of premium experience that most people would expect to pay extra for but Schilowitz says part of the point of Escape is to give viewers a more theme-park like experience without charging any more for a ticket.
  • One of the biggest trends right now is people watching other people play video games.
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  • Schilowitz hopes to engage brands to make 270-degree short films to show before the actual movie. Think Red Bull's Red Bull's many extreme sports videos. Now picture them in an immersive experience.  The money coming from brands could help offset the costs of the Escape screen.
  • Schilowitz believes you could take that experience into the theater. Have two people playing a virtual reality game while strapped into Oculus Rift-type devices and people would pay to watch the game on the big screen if top- ranked players were competing.
  • Escape will also be used to show things like concerts which can be better experienced with a wider screen. A Lady Gaga and Tony Bennett show will debut in Escape theaters in 2015.
  • Maria Gurova on 02 Oct 14
     
    The new technology that may transform all that real estate Theaters owns into the arcades of the future.  
Maria Gurova

Pixar Vets Reinvent Speech Recognition So It Works for Kids | WIRED - 0 views

www.wired.com/...toytalk

Technology entertainment KE social Play kids learning VIVO inactive interface voice recognition play patterns transformative

shared by Maria Gurova on 26 Sep 14 - No Cached
  • Though characters like Woody and Buzz Lightyear are wonderfully realistic and lovable, the relationship that kids have with them is largely one-sided. Kids can hear these characters talk—not only through movies, but games, toys, and other movie merchandise—but they can’t engage them.
  • It was this idea that inspired Jacob to team up with his former Pixar colleague, Martin Reddy, and launch a new company, ToyTalk. The San Francisco-based outfit develops mobile games that let kids have conversations with animated characters—dialogues that can last for hours
  • Known as PullString, it’s equal parts speech recognition engine and script writing tool, and it’s quite a departure from other speech rec tools developed by the likes of Microsoft, Google, and Apple. It’s tailored specifically to kids, whose sentence structure, pitch, and vocal tone have posed challenges for traditional tools.
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  • “The way kids talk and communicate is very different from how adults do, both in terms of how they use language and the fundamental frequencies that come out of their throats,
  • But as he points out, the way today’s children use technology will likely dictate the tech landscape for decades to come. If you can get kids hooked on speech technology young, they’ll stay with it forever.
  • Kids don’t want to ask a monkey character in a game what the weather will be on Tuesday. They want to sing him a song or ask him about life in the zoo.
  • While ToyTalk uses existing third party technology for its raw speech recognition, it works with those partners to develop better recognition models using ToyTalk’s own data. Now, ToyTalk has a trove of some 20 million children’s utterances, which Jacob believes is the largest database of kids conversation in the world
  • “Virtual assistants are awesome when they can answer every question. In our case, it’s the opposite,” Jacob says. “I have to know a lot of things that I’m not able to answer, and redirect the conversation to something that is within character.”
  • And Jacob says some toy companies are already testing PullString to power apps based on existing characters.
  • this technology could give kids a whole new way to play that falls somewhere in between the playground and the imaginary friend. “I think at some deep level if we succeed, we’ll inspire the imagination of kids to talk about things they might not otherwise talk about,”
  • Maria Gurova on 26 Sep 14
     
    the voice rec technology developed by ex-Pixar guy that is targeted to kids. It considers all nuances of kids speech behavior and analyses millions of kids conversations to make interaction with favorite characters within all possible media truly engaging
Maria Gurova

Mattel Unveils ThingMaker, A $300 3D Printer That Lets Kids Make Their Own Toys | TechC... - 0 views

techcrunch.com/...-lets-kids-make-their-own-toys

Technology Play learning creativity 3D Printer made by me maker movement customization personalization toys Physical vs Digital UGC play pattern transformation of play accessibility affordability

shared by Maria Gurova on 16 Feb 16 - No Cached
  • Mattel unveiled its new, $300 3D Printer, the “ThingMaker,” which will allow children to print their own toys at home
  • While there are affordably priced 3D printers available today, the software that works with them can sometimes have a learning curve that can hinder adoption. With the new application, live now on iOS and Android, the goal was to make it easy enough for anyone to design their own toys – even younger children
  • The idea isn’t just to print an object and be done, however – instead, kids will print parts that can be assembled to form larger creations, like dolls, robots, dinosaurs, scorpions, skeletons, bracelets or necklaces, for example
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  • This process can take anywhere from 30 minutes for a small item, up to overnight (e.g. 6 6 to 8 hours) for a larger toy
  • Maria Gurova on 16 Feb 16
     
    Mattel presented a new affordable toy that allows kids to build their own toys at home using a kids-friendly app that is easy to use for a novice and a home 3D printer. The spread of this technology might put pressure on the traditional toy market and create opportunity for IPs owners to allow kids interact with their favorite franchise in the whole new way
Maria Gurova

Mark Zuckerberg shows off virtual reality ping pong on the Oculus - 0 views

mashable.com/...oculus-ping-pong

Technology VR Oculus Facebook Development & Design entertainment gesture control virtual coworking Next generation interfaces

shared by Maria Gurova on 15 Oct 15 - No Cached
  • that allows people to play games with each other in real time using their hands, even if they aren't in the same room.
  • and down to simulate completely different worlds — outer space, under water and so on."
  • Maria Gurova on 15 Oct 15
     
    how VR may transform the Future of Education, imagine you don't need to  travel anywhere to be there. Additional applications of VR, e.g. Travel, Education, Entertainment etc 
Ilya Vorobiev

Microsoft's 'RoomAlive' Turns Entire Room Into A Video Game - 5 views

research.microsoft.com/...default.aspx

RoomAlive augmented reality VR microsoft gaming Technology entertainment Play

shared by Ilya Vorobiev on 29 Oct 15 - No Cached
    • Ilya Vorobiev
      Ilya Vorobiev on 29 Oct 15
       
      Despite technology advances such as Oculus and Kinect, the game is still separated from real world and augmented reality associated with bulky heads. This project addresses this problem by projecting objects on real world using depth cameras and projectors, turning your room into interactive video game. 3 minute video from Microsoft - https://www.youtube.com/watch?v=ILb5ExBzHqw Actual News review video - https://www.youtube.com/watch?v=-aZWUw8CzAo
  • RoomAlive is a proof-of-concept prototype that transforms any room into an immersive, augmented entertainment experience
  • Users can touch, shoot, stomp, dodge and steer projected content that seamlessly co-exists with their existing physical environment
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  • showcase four experience prototypes that demonstrate the novel interactive experiences that are possible with RoomAlive and discuss the design challenges of adapting any game to any room
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