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Anton Vorykhalov

Cheapest Labor Since Tsars Ruled Russia a Draw for Samsung, Ikea - Bloomberg - 0 views

  • Cheapest Labor Since Tsars Ruled Russia a Draw for Samsung, Ikea
  • A combination of the country’s worst currency crisis since 1998 and an unprecedented slide in real wages for most of the past two years has resulted in salaries that have become “broadly competitive” with China’s for the first time since the tsarist era ended a century ago, according to Renaissance Capital.
  • “It won’t be an exaggeration to say that Russia may become the region’s factory,” said Yaroslav Lissovolik, chief economist at the Eurasian Development Bank. “The goal of our manufacturers in Russia is to create alliances with foreign companies, to become part of regional and global chains of added value and thus to increase not only the country’s competitive potential, but also its export potential.”
Anton Vorykhalov

Stealth Ads on Instagram Not Just Limited to Posts by Celebs | Digital Trends - 0 views

  • Undisclosed ads on Instagram are no longer just limited to posts by celebs
  • General users may be able to make the distinction when they see a Kardashian, for example, posing with a brand of tea they’ve never heard of. But the problem now facing the FTC and Instagram is that these types of posts are no longer limited to celebs and influencers. In fact, marketers are now targeting regular users, or what they term “microinfluencers” by offering them free products in exchange for social media posts.
  • The letter highlights two websiteS in particular, operated by Influenster and Bzzagent, that encourage users to share posts in which they’re seen using a free product. In exchange, the so-called “microinfluencer” receives even more freebies from brands including Maybelline, BITE beauty, Kleenex, and International Delight. Anyone with a social media account can join the websites and receive free products.
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  • On its home page, Influenster (which sends out boxes filled with cosmetics to its members) claims to have more than 2 million “socially active trendsetters.”
Maria Gurova

Trunk Club Would Like You To Dress Better, Increase Your "Style Aptitude," Have More Se... - 1 views

  • ay you’re a time-starved man with a hankering to dress better. Just sign up on Trunk Club, one of whose style experts will call or email you shortly after to talk about your vision for your wardrobe. A few days later, a bemused FedEx employee shows up at your door bearing a trademark "trunk" (made of cardboard), which contains 10 or so items of clothing.
  • Finding someone who knows style is less important than finding someone who understands sales and relationship management
  • We have between 40 and 50 now, and 90% are women. They tend to have a background that includes sales, but rarely retail.
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  • Hey, is it cool if I friend you on Facebook to see what you do, and what you like?" It’s a powerful tool to help us get the right clothes your way
Anton Vorykhalov

Digitally Animated T-Shirts : animated t-shirts - 0 views

  • These T-Shirts Have Customizable Digital Animations When on Camera
  • The animated t-shirts work by first having the user choose a graphically themed shirt to start the process. Through the 'Drawsta' app, the user can then see which animated designs come with the shirt of their choice and take videos of the animation. The videos can be used on any and all platforms that are compatible with videos -- they can be texted, put on Instagram, tweeted, vlogged and messaged. Each week a new design option appears on the app for the animated shirts -- making them fun and creative. These animated t-shirt apps are a playful way to reinterpret the t-shirt and its uses by combining GIF-like technology with this classically casual clothing.
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    These T-Shirts Have Customizable Digital Animations When on Camera
Maria Gurova

ВЕДОМОСТИ - У российских мультипликаторов есть шанс получить налоговые льготы - 1 views

  • Российский премьер-министр Дмитрий Медведев предварительно одобрил идею введения налоговых льгот для российских компаний, которые создают мультфильмы
  • Мультипликационные компании очень похожи по своей сути на разработчиков программного обеспечения
  • По словам Попова, идея с налоговыми льготами для мультипликаторов в целом и с возможной пропиской в «Сколково» в частности предварительно обсуждалась на совещании в Минэкономразвития, чиновники которого идею поддержали
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  • Российские мультсериалы сейчас транслируются на телеканалах 25 стран
  • По оценке Ассоциации анимационного кино, доля отечественных мультипликационных брендов на рынке лицензионных товаров за последние два года выросла с 7–8 до 15–19%, полнометражные фильмы увеличили долю в национальном кинопрокате в 1,3 раза, а в мировом топ-100 видеороликов YouTube сейчас пять российских мультфильмов
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    Отечественные производители анимации, возможно, получат налоговые послабления, что позволит индустрии развиваться быстрее
Anton Vorykhalov

Burberry - moving from digital prowess to e-commerce leadership - diginomica - 0 views

  • Burberry – moving from digital prowess to e-commerce leadership
  • Burberry’s spent a lot on digital over the years, but it hasn’t achieved the e-commerce leadership it aspires to. CEO Christopher Bailey wants to change that.
  • In financial terms, that translates into an expectation that e-commerce strategy will drive a third of revenue growth over the coming three years. That’s only going to be possible if the firm can achieve its stated objective of creating more personalized customer experiences, online and offline.
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    High-end brands goes online
Anton Vorykhalov

Sketching Pictures Could Be the Future of Online Shopping | Digital Trends - 0 views

  • Forget keywords — this new system lets you search with rudimentary sketches
  • They’ve taught a deep learning neural network — an incredibly powerful tool that mimics the way that the human brain works — to recognize hand-drawn sketches and use them to search for real-life products.
  • The network was “trained” to match sketches to photos based on a data set consisting of around 30,000 sketch-photo comparisons.
Anton Vorykhalov

Netherlands Has First Nationwide Internet of Things Network | Digital Trends - 0 views

  • Netherlands first to establish nationwide Internet of Things network
  • Three initial projects give a sense of the scope and types of application that will make up the Internet of Things. At the port of Rotterdam, depth sounders have already been outfitted with sensors and network connections. An experiment at Utrecht will connect all railway switches so they can be monitored centrally. And at the Schiphol airport in Amsterdam, a major European hub busier than JFK and Miami International combined, tests with baggage handling are already underway. If you think of the number of pieces of luggage moving through the worlds sixth-busiest international airport you begin to get a sense of the scale of applications for IoT. If each piece of luggage has an IoT tag, nothing should be unaccounted for.
Anton Vorykhalov

Российский сервис аренды вещей Rentmania привлек 15 млн рублей | Rusbase - 0 views

  • Российский сервис аренды вещей Rentmania привлек 15 млн рублей
  • Сервис Renymania был запущен в ноябре 2013 года и представляет собой онлайн-сообщество аренды вещей между пользователями в Москве и Московской области. Через сервис можно сдать или найти определенную вещь, при этом Rentmania сопровождает каждую сделку об аренде и взимает комиссию в 20%.
Anton Vorykhalov

Goxip is a 'shoppable Instagram' for fashion followers in Asia | TechCrunch - 1 views

  • Gimenez’s take is “shoppable Instagram:” an app that uses image recognition and a large collection of retailers — 400-500 merchants selling over two million items from upwards of 15,000 brands — to create a more engaging and ultimately more fruitful social commerce experience.
  • Social commerce, the idea of buying products listed on social media sites, is huge in Asia.
  • “When you see anything online or on Instagram, the frustration is that you can’t shop even when people are using it as merchants,
Maria Gurova

Alibaba Group Holding Ltd Teams Up With Disney To Sell Avengers 2 Merchandises In China - 0 views

  • Alibaba Group Holding Ltd (NYSE:BABA) has entered into a partnership with Walt Disney Co (NYSE:DIS) to distribute the merchandise of Marvel Studio’s blockbuster movie, Avengers: Age of Ultron
  • Alibaba has become the first official distributor of Marvel Studio’s merchandise in China. The move is also significant since this is the first time for the company that it has used its platform to bring merchandises related to a movie to its customers
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