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Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
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  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
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    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
Vladimir Antonov

After Investing In A Local Services Startup, Google Turns Around And Builds A Competito... - 1 views

  • Google is working to create a new product in the home services market
  • Calif.-based technology giant is working on an offering through its ads team that will allow customers to connect with roofers and repairmen and put it in direct competition with Thumbtack and Amazon.com
  • As Buzzfeed reported, there will likely be some integration with Google Ad Words, which will likely create targeted ads for users searching for certain services that will allow them to receive direct quotes.
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  • This isn’t the first time that Google’s investing has created a possible conflict of interest. In February, Bloomberg Businessweek reported that Google was developing an Uber competitor in anticipation of the launch of its self-driving cars. The search company, through its venture capital arm Google Ventures, had previously invested $258 million in the ride-sharing service in Aug. 2013, with Google chief legal officer David Drummond taking an Uber board seat
  • Google is extremely wary of the expansion of the vertically-integrated tech giants into other spaces, said sources, and it’s not staying still with Amazon announcing its entry into a local services market that some experts estimate does more than $400 billion in business every year.
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    Big tech companies expansion // to be added to the 'clash of giants' trend
Anton Vorykhalov

Stealth Ads on Instagram Not Just Limited to Posts by Celebs | Digital Trends - 0 views

  • Undisclosed ads on Instagram are no longer just limited to posts by celebs
  • General users may be able to make the distinction when they see a Kardashian, for example, posing with a brand of tea they’ve never heard of. But the problem now facing the FTC and Instagram is that these types of posts are no longer limited to celebs and influencers. In fact, marketers are now targeting regular users, or what they term “microinfluencers” by offering them free products in exchange for social media posts.
  • The letter highlights two websiteS in particular, operated by Influenster and Bzzagent, that encourage users to share posts in which they’re seen using a free product. In exchange, the so-called “microinfluencer” receives even more freebies from brands including Maybelline, BITE beauty, Kleenex, and International Delight. Anyone with a social media account can join the websites and receive free products.
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  • On its home page, Influenster (which sends out boxes filled with cosmetics to its members) claims to have more than 2 million “socially active trendsetters.”
Maria Gurova

Instagram Testing 3D Touch Ads - 1 views

  • says the move by Instagram is part of an ongoing initiative to add more e-commerce features to the platform, as well as more ways to display and interact with products
  • "Mobile commerce is definitely a space we are looking at closely.
  • Instagram has become increasingly more interested in advertising and has deployed a variety of new products and ad formats for advertisers.
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    Instagram is testing tools that might make it the e-comemerce platform of the future
isoldatenkova

Spotify Shares Fall on Report Amazon in Talks to Launch Ad-Supported Music Offering - T... - 0 views

  • Amazon.com Inc was in talks to launch a free ad-supported music service, which is expected to intensify competition for the music streaming leader.
  • Amazon would market the free music service through its voice-activated Echo speakers, a Billboard report said on Friday, adding that it could become available as early as this week.
Maria Gurova

Tesla's Model S Has New Autopilot Tech--And I Just Sat Behind The Wheel | Fast Company ... - 0 views

  • Tesla is rolling out version 7.0 of its software, and with it new autopilot features that allow the car to stay in its lane, change lanes, and parallel park itself.
  • the new Autosteer feature. This is designed specifically for highway driving, and when engaged keeps the car in its lane. When you need to change lanes, you flip your turn signal and the car will move over on its own when it determines it’s safe to do so.
  • That "hands-on" detail is an important one. CEO Elon Musk emphasizes that the update is a public beta. "We say keep your hands on the wheel because it’s very important to exercise caution at this early stage,"
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  • Musk acknowledges that eventually we’ll not only be able to take our hands off the wheel, but there won’t be a steering wheel to begin with.
  • "This version doesn’t take into account stop signs and stop lights, but a future version will,"
  • "The more miles that are driven the better it will get," says Musk. "People should see the car improve with every passing week."
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    Autosteer feature that has been added to the recent update of Tesla vehicles software update is another step toward self-driving cars. In 10 years time the technology might lead to a accessibility of driving to everyone without the necessity of having a driving license 
alexbelov

Facebook's Trojan Horse Commerce Strategy | Re/code - 0 views

  • Using partners that have existing payment systems would be one option, but many of the most obvious partners have become direct or quasi-competitors to Facebook over recent years, including both Amazon and Apple. Once a user’s first transaction is completed, the rest is straightforward, but it’s that first transaction that’s going to be the hard part. Crack that, and Facebook should quickly become a major player in e-commerce, adding yet another arrow to its quiver and opening up a whole new set of revenue streams.
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    Facebook will become an e-commerce market player soon, knowing everything about billions of customers and sellers.
Maria Gurova

Developed world plays waiting game with mobile payments - FT.com - 0 views

  • High-profile mobile money launches by Apple and Samsung may have caught the headlines
  • But it is the developments in payments systems in supposedly less developed nations in Africa and Asia that point the way to the probable future for wider mobile banking.
  • the reality remains that the mobile phone as a means of payment remains relatively niche even in developed markets.
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  • In the UK, for example, just 1 per cent
  • But analysts anticipate a further shift as more financial services and greater interactivity are added, which is when mobile payments will become mobile banking.
  • the mobile phone is taking on extra roles as a place to keep money safe and move it around, as well as to acquire other financial services from trusted providers.
  • services are quickly expanding to include loan disbursement, bill payment and micro insurance.
  • In the next few years mobile banking apps will become the predominant means to access all routine banking services, from applying for a loan or overdraft increase to letting the bank know you are moving house
  • So while we are working closely with digital giants such as Apple, Samsung and Google to roll out their payment services, we’re also working with the banks to create their own payment functionality embedded within their existing hugely popular banking apps
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    The article is about a shifting consumer behaviour in mobile payments and that it's not driven by developed economies with the established finical systems but rather by the emerging regions, like Africa and Asia 
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