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Maria Gurova

Research Says Screen Time Can Be Good For Your Kids - Forbes - 0 views

www.forbes.com/...time-can-be-good-for-your-kids

Technology connected world KE Social play patterns media game parenting indoor vs outdoor

shared by Maria Gurova on 31 Jul 13 - No Cached
  • Still, most parenting wisdom continues to portray television as an evil mind-rotting demon. The fear of ‘screen time’ is so deeply ingrained in our collective imagination that an irrational opposition between outdoor play and media consumption is taken for granted. Many parents believe the choice is either/or: indoors or out.
  • most storytelling is interactive. We consume most of our media through internet connected devices. And technology is so adept at providing ‘adaptive feedback’ that it proves to be an exceptionally effective teaching tool. In fact, a recent SRI study shows that game based learning can boost cognitive learning for students sitting on the median by 12%.
  • Joint media engagement refers to spontaneous and designed experiences of people using media together, and can happen anywhere and at any time when there are multiple people interacting together with digital and traditional media.
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  • describes the rules and restrictions we put on screen time. Some of these restrictions limit time, other restrictions filter content.
  • Restrictive Mediation
  • Unlimited access to media becomes one of the markers of adulthood.
  • Instructive Mediation describes what happens when we talk to our kids while watching a movie or playing a video game with them. Make it a teaching opportunity
  • Instructive mediation is key for raising kids that are critical thinkers and intelligent adults in a media saturated world–kids who know how to THINK about the media they consume.
  • Social Coviewing is when you watch something with your kids but don’t necessarily talk about it. This is what happens in a movie theater.
  • This is what happens when I watch Phineas and Ferb with my kids.
  • Parallel play is kind of like multitasking. I can be typing on my Chromebook next to my son while he’s playing minecraft. We engage in peripheral conversations, some tangential, and some directly related to the game he is playing.
  • Asymmetrical joint media engagement
  • While interacting with me online, I hope they learn good web etiquette. I’m teaching them lessons about propriety and social media. They see the kinds of things I write in emails and chats.
Maria Gurova

Mattel Unveils ThingMaker, A $300 3D Printer That Lets Kids Make Their Own Toys | TechC... - 0 views

techcrunch.com/...-lets-kids-make-their-own-toys

Technology Play learning creativity 3D Printer made by me maker movement customization personalization toys Physical vs Digital UGC play pattern transformation of play accessibility affordability

shared by Maria Gurova on 16 Feb 16 - No Cached
  • Mattel unveiled its new, $300 3D Printer, the “ThingMaker,” which will allow children to print their own toys at home
  • While there are affordably priced 3D printers available today, the software that works with them can sometimes have a learning curve that can hinder adoption. With the new application, live now on iOS and Android, the goal was to make it easy enough for anyone to design their own toys – even younger children
  • The idea isn’t just to print an object and be done, however – instead, kids will print parts that can be assembled to form larger creations, like dolls, robots, dinosaurs, scorpions, skeletons, bracelets or necklaces, for example
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  • This process can take anywhere from 30 minutes for a small item, up to overnight (e.g. 6 6 to 8 hours) for a larger toy
  • Maria Gurova on 16 Feb 16
     
    Mattel presented a new affordable toy that allows kids to build their own toys at home using a kids-friendly app that is easy to use for a novice and a home 3D printer. The spread of this technology might put pressure on the traditional toy market and create opportunity for IPs owners to allow kids interact with their favorite franchise in the whole new way
Maria Gurova

Disrupting the Playground - NYTimes.com - 1 views

www.nytimes.com/...disrupting-the-playground.html

Technology KE kids learning Play Millennials behavior adulkids entrepreneurship

shared by Maria Gurova on 24 Sep 14 - No Cached
  • Maria Gurova on 24 Sep 14
     
    it's not only contains lot's of trends about the shifting behavior patterns among younger generation, it's a fun read and may also be an idea for scenario format - a chain of emails from a nursery school teacher to the parents of a very disruptive and entrepreneurial minded kid 
Maria Gurova

Pixar Vets Reinvent Speech Recognition So It Works for Kids | WIRED - 0 views

www.wired.com/...toytalk

Technology entertainment KE social Play kids learning VIVO inactive interface voice recognition play patterns transformative

shared by Maria Gurova on 26 Sep 14 - No Cached
  • Though characters like Woody and Buzz Lightyear are wonderfully realistic and lovable, the relationship that kids have with them is largely one-sided. Kids can hear these characters talk—not only through movies, but games, toys, and other movie merchandise—but they can’t engage them.
  • It was this idea that inspired Jacob to team up with his former Pixar colleague, Martin Reddy, and launch a new company, ToyTalk. The San Francisco-based outfit develops mobile games that let kids have conversations with animated characters—dialogues that can last for hours
  • Known as PullString, it’s equal parts speech recognition engine and script writing tool, and it’s quite a departure from other speech rec tools developed by the likes of Microsoft, Google, and Apple. It’s tailored specifically to kids, whose sentence structure, pitch, and vocal tone have posed challenges for traditional tools.
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  • “The way kids talk and communicate is very different from how adults do, both in terms of how they use language and the fundamental frequencies that come out of their throats,
  • But as he points out, the way today’s children use technology will likely dictate the tech landscape for decades to come. If you can get kids hooked on speech technology young, they’ll stay with it forever.
  • Kids don’t want to ask a monkey character in a game what the weather will be on Tuesday. They want to sing him a song or ask him about life in the zoo.
  • While ToyTalk uses existing third party technology for its raw speech recognition, it works with those partners to develop better recognition models using ToyTalk’s own data. Now, ToyTalk has a trove of some 20 million children’s utterances, which Jacob believes is the largest database of kids conversation in the world
  • “Virtual assistants are awesome when they can answer every question. In our case, it’s the opposite,” Jacob says. “I have to know a lot of things that I’m not able to answer, and redirect the conversation to something that is within character.”
  • And Jacob says some toy companies are already testing PullString to power apps based on existing characters.
  • this technology could give kids a whole new way to play that falls somewhere in between the playground and the imaginary friend. “I think at some deep level if we succeed, we’ll inspire the imagination of kids to talk about things they might not otherwise talk about,”
  • Maria Gurova on 26 Sep 14
     
    the voice rec technology developed by ex-Pixar guy that is targeted to kids. It considers all nuances of kids speech behavior and analyses millions of kids conversations to make interaction with favorite characters within all possible media truly engaging
Maria Gurova

HeroMe: Create the Hero You Want to Be! by HeroMe - Kickstarter - 1 views

www.kickstarter.com/...create-the-hero-you-want-to-be

KE entertainment Play kids learning personalization customization made by me kickstarter play patterns bottom-up storytelling new sources of characters toys

shared by Maria Gurova on 26 Sep 14 - No Cached
  • Maria Gurova on 26 Sep 14
     
    Kickstarter project that allow kids create their own physical superhero action figures and stories for them 
Maria Gurova

Imax's Richard Gelfond on Virtual Reality, Woody Allen and Reservations Over Netflix - ... - 0 views

www.hollywoodreporter.com/...gelfond-virtual-reality-898136

Theatrical Technology IMAX premium format Netflix non-conventional content in cinema In-Theatre Experience The Screening Room windowing strategy screen fights VR Immersive Experience content production

shared by Maria Gurova on 03 Jun 16 - No Cached
  • Given Imax receipts typically account for about 10 percent of the average tentpole's box office, studios and top filmmakers frequently shift their release dates to land a big-screen berth
  • Looking forward, the company is making a big push into virtual reality, partnering with Google on a camera, and will launch its first VR space in Los Angeles this year. On the content front, Michael Bay is in talks to create original VR content for Imax
  • Any regrets about partnering with Netflix to release the low-grossing Crouching Tiger 2? I have no regrets about experimenting because, especially with the windows changing distribution patterns, with digital distribution and over‑the‑top alternatives evolving quickly, the industry is going to have to experiment and learn.
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  • If someone came to us and said, "Would you launch a TV series in Imax day-and-date?", that's definitely something we would consider
  • We have over 300 theaters open; we have over 200 theaters in backlog [where a theater has been approved and the space designated, but it hasn't been built yet]. We just announced a 10‑theater deal.
  • Wanda, which accounts for the largest number of Imax screens in China, has its own giant-screen technology. Worried? I'm not very worried.
  • If the public wants an experience that's better than a standard 35mm but not as good as an Imax, there's a category they fit in.
  • In 2015, you announced the creation of the Imax China Film Fund to invest in Chinese tentpoles.
  • We can leverage those relationships, plus the Imax technology, plus the Imax release windows, and create value by investing in the right films.
  • We could get into original programming, but we're not going to be a small participant in a $200 million movie. Could I see there being a $10 million or $20 million film that is with an Imax filmmaker who loves Imax and plays well to the Imax audience and has the right ancillary distribution afterward? Yes. That's something we're exploring.
Maria Gurova

Little Girls Losing Love for Barbie: Is Body Image to Blame? | TIME.com - 1 views

business.time.com/...-barbie-is-body-image-to-blame

KE barbie play patterns dolls toys mattel

shared by Maria Gurova on 22 Jul 13 - No Cached
  • the decline in popularity of the iconic Barbie doll, sales of which fell 12% — the fourth quarter in a row that Barbie turnover declined year-over-year.
  • “There was a sense that you wanted to expose little girls to role models that were a little more diverse and not so stereotypical, so they tried to make Barbie active and gave her all kinds of activities to do and tried to make her more interesting than a beauty queen.”
  • One possible explanation is body image
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  • So what are the alternatives to Barbie? American Girl dolls look a lot more like, well, girls. They’re chubby-cheeked, freckled, and breast-less.
  • Monster High dolls. Mattel asserts that they convey a healthy message to growing girls. “The message about the brand is really to celebrate your own freaky flaws, especially as bullying has become such a hot topic,”
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