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alexbelov

Facebook's Messenger Bot Store could be the most important launch since the App Store |... - 0 views

  • Today, Facebook Messenger has 800 million monthly active users – more than 100 times the number of iPhone owners when Apple launched the App Store. Messenger’s current active user base exceeds even the total number of iPhones ever sold. Messaging apps now have more active users than social networks.
  • If and when Facebook announces a Bot Store, it will mark the “end of the beginning” of a new era: messaging as a platform. Conversational user interfaces are about to change the way billions of users interact with the world around them.
  • Pavel Durov announced the expansion of the Telegram Bot Store and Ted Livingston staked out Kik’s claim to be the WeChat of the West. By the end of the year, Slack had announced the Slack App Directory, supported by an $80 million fund to fuel the growth of the ecosystem, and Google was rumored to be developing its own chatbots.
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  • 2016 would be “the year of conversational commerce”, but the Messenger bot platform will inevitably extend far beyond commerce.
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    Facebook is developing chatbot platform for its messenger. It will open new opportunities for online businesses, including conversational commerce. Message bots will become new apps and challenge existing industries.
isoldatenkova

Mark Zuckerberg on Facebook's Future and What Scares Him Most | WIRED - 0 views

  • “will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure.
  • There are all these different kinds of utilities for basically all the different things that you would want to do with everyone you know. And we basically built this whole platform around the town square
  • If you want to message someone on Instagram, you have to use Direct, if you want to message someone on WhatsApp you have to use WhatsApp. But I think people tend to have one of the messaging apps that they prefer the most. So giving people the choice to say, “Hey, I want to use WhatsApp because I prefer that as my service where I can not only message people on WhatsApp but I can message people on Facebook or Instagram as well and have those services connect …” I think that that will unlock a lot more convenient and seamless experiences. So connecting the services in that way I think will be valuable.
alexbelov

Future of messaging apps - 3 views

  • users of the messaging app WeChat can order food, call a taxi, check their bank balance and even shop flash sales of limited-edition goods. And for the user, the experience is just like texting a friend.
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    Messengers are becoming a platform for B2C communication offering a new retail experience and allowing to order goods, get special offers or discounts, check or top up balance, book tickets, or schedule activities. Businesses start using AI and language processing technologies to automate communication with their customers.
alexbelov

What Brands Should Know About Facebook Messenger Chat Bots | Digital - AdAge - 1 views

  • Brands like Disney have worked with tech firms like Disney-backed Imperson to create chat bots on Facebook's Messenger service so people can have conversations with computerized versions of characters like ABC's "The Muppets" star Miss Piggy without needing to staff an actual human on the other side of the conversation.
  • it creates a new kind of engagement, which is around messaging person-to-person like most messaging platforms but also person-to-business or person-to-brand or person-to-publisher
  • It expands the platform beyond just personal communication
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  • We actually were, I think, one of the first customers who actually requested this API
  • Imperson provides technology that knows how to automate this conversation in a realistic way, so the user believes he is speaking with a character or even the actor doing the character
  • I think there are a few different reasons why today it's more relevant and more attractive. We are taking familiar figures like celebrities; it's not just a chat bot that you speak with for the sake of your artificial intelligence curiosity. This is an entertainment experience. People chatting with Miss Piggy enjoy the experience as if they were chatting with the real Miss Piggy. In order to create the interaction, we were working with Disney people and Disney writers who actually write for Miss Piggy and make sure it's a completely authentic conversation.
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    Disney beta-tests Facebook's chatbot platform: chat with real Miss Piggy.
Maria Gurova

Little Girls Losing Love for Barbie: Is Body Image to Blame? | TIME.com - 1 views

  • the decline in popularity of the iconic Barbie doll, sales of which fell 12% — the fourth quarter in a row that Barbie turnover declined year-over-year.
  • One possible explanation is body image
  • “There was a sense that you wanted to expose little girls to role models that were a little more diverse and not so stereotypical, so they tried to make Barbie active and gave her all kinds of activities to do and tried to make her more interesting than a beauty queen.”
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  • So what are the alternatives to Barbie? American Girl dolls look a lot more like, well, girls. They’re chubby-cheeked, freckled, and breast-less.
  • Monster High dolls. Mattel asserts that they convey a healthy message to growing girls. “The message about the brand is really to celebrate your own freaky flaws, especially as bullying has become such a hot topic,”
Maria Gurova

The Future of Advertising Hinges on Understanding Identity | Adweek - 0 views

  • . The future of identity lies in digitizing the physical world, and the context in which we collect data about identity needs to become transparent.
  • Will consumers understand that better identity data equals higher-quality messaging to them throughout their lives? Context will allow us to exchange value better and build deeper networks in physical world data collection.
  • We need better systems to understand and provide access to individuals’ identity by service and by object
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  • How do we get the right message to the right user to maximize the value to the consumer? In doing so, we can minimize waste and theoretically deliver a much more accurate and compelling experience
  • The Internet of Things phenomenon is in the early days of posing the question: Can we, or should we, bring the intelligence and efficiency of the Internet to everyday objects?
alexbelov

The Mobile Electorate - 0 views

  • This new, mobilized — and mobile-ized — electorate is a force to be reckoned with. As we head into the primaries, the sturdiness of these digital grassroots will be tested to their limit. Some of the most vocal campaigners in this race have never attended a rally, or even voted before. They’ve contributed every piece of their support — from fundraising to partisan point-scoring — via a screen. The significant change since 2012 is the size of that screen.
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    Traditional political campaign budgets are reduced, the candidates' supporters can be reached via the Internet, which is accessed by most of the users from their mobile devices now. The political message delivery system has completely changed. Candidates who use these new channels have a competitive advantage.
Anna Dubinina

A Snapchat account is helping teens speak up about abuse - 0 views

  • Snap Counsellors, an account on the messaging app, is helping teens speak up about relationship abuse
  • Snapchat’s self-destruct feature makes it ideal for a helpline. All messages get deleted within 10 seconds.
  • It also allows the Stories feature to be used to send out images and videos to encourage victims to come forward.
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  • Snapchat users now view 7 billion video clips per day
  • Although Snap Counsellors is directed toward teens, it receives cases from women too.
Anton Vorykhalov

Digitally Animated T-Shirts : animated t-shirts - 0 views

  • These T-Shirts Have Customizable Digital Animations When on Camera
  • The animated t-shirts work by first having the user choose a graphically themed shirt to start the process. Through the 'Drawsta' app, the user can then see which animated designs come with the shirt of their choice and take videos of the animation. The videos can be used on any and all platforms that are compatible with videos -- they can be texted, put on Instagram, tweeted, vlogged and messaged. Each week a new design option appears on the app for the animated shirts -- making them fun and creative. These animated t-shirt apps are a playful way to reinterpret the t-shirt and its uses by combining GIF-like technology with this classically casual clothing.
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    These T-Shirts Have Customizable Digital Animations When on Camera
Maria Gurova

How I Convinced My 8 Year Old To Choose Books Instead Of Minecraft - Forbes - 0 views

  • There’s dissonance between the cultural and psychological associations I have about technology and the associations I have about reading. The popular mythology tells me that words are good while tech is scary.
  • Bottom line: the eReader makes my son read more. And my son is not unique. According to PlayScience and Digital Book World study, the Kids eBook market “has basically tripled from 2011 to 2012, that is 500% growth.”  What’s more, “A staggering number of kids  (85%) e-read at least once a week.”
  • “Which do you like better,” I sent him a message with gChat, “eBooks or paper books?” “ebook” “Why?” “Its a elictrak devise” I forgive the bad spelling. But I should probably correct him. Or, even better, respond with sentences that use the words and model correct spellings. “What have you been reading?” “All the Horrid Henrys” “Cool. Are they good books?” “Ya.”
Maria Gurova

Screen Addiction Is Taking a Toll on Children - The New York Times - 0 views

  • Screen Addiction Is Taking a Toll on Children
  • “The average 8- to 10-year-old spends nearly eight hours a day with a variety of different media, and older children and teenagers spend more than 11 hours per day.”
  • Before age 2, children should not be exposed to any electronic media, the pediatrics academy maintains, because “a child’s brain develops rapidly during these first years, and young children learn best by interacting with people, not screens.”
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  • They need time to daydream, deal with anxieties, process their thoughts and share them with parents, who can provide reassurance.
  • Texting looms as the next national epidemic, with half of teenagers sending 50 or more text messages a day and those aged 13 through 17 averaging 3,364 texts a month, Amanda Lenhart of the Pew Research Center found in a 2012 study
Vladimir Antonov

Soon, Gmail's AI Could Reply to Your Email for You | WIRED - 0 views

  • what’s called “deep learning”—a form of artificial intelligence that’s rapidly reinventing a wide range of online services—the company is beefing up its Inbox by Gmail app so that it can analyze the contents of an email and then suggest a few (very brief) responses
  • The idea is that you can rapidly respond to someone while on the go—without having to manually tap a fresh message into your smartphone keyboard.
  • system learns to generate appropriate replies by analyzing scads of email conversations from across Google’s Gmail service
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  • neural network—a vast network of machines that approximates the web of neurons in the human brain—and this neural network analyzes the information in order to “learn” a particular task.
  • Google’s Smart Reply system doesn’t always get things right. But that’s part of the reason the company provides three potential replies to each email—not just one.
  • The system uses what’s called a “long short-term-memory,” or LSTM, neural network. Essentially, this is a neural net that exhibits something akin to human memory. It can “remember” the beginning of an email as it’s parsing the end—and that helps it, on some level, understand this natural language
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    This technology could be developed further to other areas, to tailored made games for kids for example, that are adopt to each individual gaming style so kids find that games are actually made specially for them what makes their experience really personal and unique.
anna_nelidova

MediaCom clients could benefit from emotion tracking tech | The Drum - 0 views

  • Realeyes last year received a near £3m grant from the The European Commission help develop its technology, which claims to track the ‘likability’ of brand’s marketing efforts by measuring people’s emotions via standard webcams as they watch video content.
  • Tools such as Realeyes allow us to get behavioural information upfront, so we can optimise and measure content before launch.
  • This enables us to deliver more effective video and more efficient distribution, making the message more impactful and delivering increased business advantage for our clients
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  • MediaCom will integrate the Realeyes platform into it’s central content hub and apply it across its client roster including brands such as P&G, Coca Cola, GSK, Shell, Sony Mobile and Volkswagen
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    Incorporation of emotion measurement technology into content testing and media planning.
alexbelov

Microsoft is bringing bots to Skype - and everywhere else | TechCrunch - 0 views

  • Microsoft’s own virtual assistant Cortana, aim to help pave the way for the future of communication, productivity, and interactions with businesses and brands.
  • In Skype, the company showed off rich Cortana integration which put the assistant directly into the app where she could help users do things like identify the persons, places and things in your messages, underline them, and then display more info in a card-like interface when clicked.
  • She is also able to help you perform a variety of tasks, like adding items to your calendar, booking travel or hotel rooms, or even pre-populating conversations to friends with text.
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  • The bots’ integration in Skype is rolling out today on Windows, iOS and Android as a preview.
  • The company launched the first-ever Skype Bot SDK, which lets brands, businesses and other third parties create their own bots that can work on Skype, seamlessly integrating into users’ chats. These aren’t just text bots, as many of the SMS-based virtual assistance startups we’ve seen so far – Skype bots can introduce both audio and video experiences
  • The company is also launching a bot directory, giving us a brief peek at a few bots it had created itself.
  • Bots “represent a huge opportunity to write new types of applications,” Nadella told developers
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    Microsoft jumps bots bandwagon by introducing bots ecosystem in skype, which includes bot development kit, bot framework and bot directory.
alexbelov

Bkstg directly connects musicians with their fans | TechCrunch - 1 views

  • the connection between fan and celebrity is minimal
  • Bkstg is looking to change all that, not only for fans but for artists.
  • Bkstg is its own platform, created by Ran Harnevo, that lets artists own the entire experience of connecting with their fans, from posting videos and photos, selling tickets, and selling merchandise.
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  • Bkstg gives artists a full dashboard to show interaction on the consumer side. They can see who is buying tickets, who is engaging with content, and who is watching exclusive videos and listening to exclusive tracks.
  • But Bkstg isn’t just about targeting those top revenue fans, but for creating new ones. For example, an artists on tour can send a geo-fenced message out on Bkstg to offer discounted tickets that haven’t sold yet.
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    Bkstg offers artists a direct way to manage and grow their audiences, including interaction with fans, selling tickets, and making limited offers. This can potentially reduce the need for intermediaries and give creative people more independency.
zolotarev

Britain Proposes Broad New Powers to Regulate Internet Content - The New York Times - 1 views

  • Britain is proposing sweeping new government powers to combat the spread of violent and extremist content, false information and harmful material aimed at children.CreditHenry Nicholls/Reuters
  • Australia passed a law last week that threatens fines for social media companies and jail for their executives if they fail to rapidly remove “abhorrent violent material” from their platforms. New Zealand is also considering new restrictions.
  • In Singapore, draft legislation was introduced last week that supporters said would restrict the spread of false and misleading information.
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  • Germany last year began prohibiting hate speech
  • The rules would apply to social media platforms, discussion forums, messaging services and search engines.
  • Western democracies
  • are becoming more willing to intervene.
alexkozh

How Algorithms Impact Our Decisions - 2 views

  • we have a literal interpretation of free will now in the context of algorithms, which is: Are you making the final choice?
  • a third of your choices on Amazon are driven by recommendations. Eighty percent of viewing activities on Netflix are driven by algorithmic recommendations. Seventy percent of the time people spend on YouTube is driven by algorithmic recommendations
  • We might see less than 0.01% of any search results, because rarely do we even cross page one. The algorithm has decided which pages we look at. So yes, they’re making a lot of choices for us.
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  • But we don’t have the level of independent decision-making we think we have. We think we see the recommendations and then we do what we want, but algorithms are actually nudging us in interesting ways
  • The key message is that we are going into a world where these algorithms will help us make better decisions. We’ll have growing pains along the way.
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    Recommendating system of IT companies begin influence our decision-making more significantly. Our choice is driven by algorithmic recommendations. Legal protection is needed against AI recommendating systems.
zolotarev

Q1 2019 Social Trends - eMarketer Trends, Forecasts & Statistics - 2 views

  • “We plan to build this [platform] the way we’ve developed WhatsApp: focus on the most fundamental and private use case—messaging
  • WeChat Pay and Tenpay (Tencent’s business-oriented payment platform) accounted for 38.8% of the total amount spent via mobile payments in China during Q3 2018
  • games were the most popular category of miniprograms, used by 42% of WeChat miniprogram users in China
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  • and then build more ways for people to interact on top of that, including calls, video chats, groups, Stories, businesses, payments, commerce, and ultimately a platform for many other kinds of private services,” Zuckerberg wrote.
  • Advertisers worldwide will continue to shift spending from the News Feed to Stories, slowing ad revenue growth for Facebook in 2019. Stories monetize at a lower rate than the News Feed.
  • More social commerce: Facebook is likely to expand its “Checkout on Instagram” to new countries and companies throughout 2019.
isoldatenkova

What McDonald's Latest Acquisition Means for Marketers - 0 views

  • McDonald’s recently announced that it is acquiring personalization software vendor Dynamic Yield, for a reported $300 million or more. This “supersized” deal took many of us who pay attention to the personalization space by surprise. But the underlying message behind the deal shouldn’t surprise anyone: personalization matters. It’s undoubtedly worth investing in.
  • This is what McDonald’s is planning to do with its latest acquisition. It is planning to understand what each person is interested in ordering based on a number of factors such as the weather or what he has started to order, decide in the moment what menu options are relevant to that person, and respond with those options in a seamless way.
  • McDonald’s acquisition shows us that forward-looking companies are prioritizing personalization and putting it at the very center of their CX strategy — even those you might not expect. It shows us that personalization is not just about a single digital channel like a company’s website or email campaigns. It can truly be integrated anywhere.
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