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Maria Gurova

Instagram to ramp up efforts to lure small businesses - FT.com - 1 views

www.ft.com/...44-11e5-846f-79b0e3d20eaf.html

Social Media social networks Economy monetization ad market maker movement entrepreneurship digital advertising one-click purchase buy now micro-moments Hyper Consumerism accessibility big data manipulation Technology advertising to kids

shared by Maria Gurova on 08 Feb 16 - No Cached
  • When we launched ads two years ago, ads were available in just eight countries. In September, we opened for business in around 200 countries
  • Facebook’s global sales team was beginning to push Instagram’s advertising to small businesses, providing them with the ability to target marketing at particular users
  • that international expansion was a priority, with 75 per cent of its more than 400m users based outside the US
  • ...7 more annotations...
  • it has said that its second-largest market outside its home country is Brazil, where it has about 29m users. On Monday, it announced that it has 9m users in Germany and has previously said that it has more than 14m users in the UK
  • Analysts only just started releasing their estimates last year, suggesting the app could generate between $1.2bn and $2bn in sales in 2016
  • Instagram’s monthly active user base could reach up to 520m by the end of 2016.
  • Instagram launched an advertising format that allowed marketers to include links to their products and websites. The so-called “carousel adverts” allow a brand to display several images at once and use a “learn more” button to lead consumers to its own sit
  • the company had no immediate plans to introduce a “Buy” button, similar to the one that Facebook has been trialling. Retailers want the group to introduce functions that will allow users to purchase products seen through the app
  • Instagram is attractive to advertisers partly because of its popularity with hard-to-reach teenagers.
  • A lobbying push by big technology groups, including Facebook, helped to water down the proposed ban. National governments will now be able to reduce the age at which personal data may be used to 13
  • Maria Gurova on 08 Feb 16
     
    Instagram is now focusing on leveraging more of the parent company resources to increase app's monetization through ad sales. Therefore making their ad features available on the international markets and focusing on the smaller companies and entrepreneurs 
Oleg Batluk

Will Big Data Be Used to Create Ad Zombies or Digital Assistants? | Gary Eber... - 0 views

www.huffingtonpost.com/...ata-be-used-to-_b_8813650.html

CIS digital zombie Big Brother Business big data Social

shared by Oleg Batluk on 18 Dec 15 - No Cached
  • unable to separate reality (or as "real" as the online world can be, cartoon or otherwise) and the fictional world of advertising.
  • Dr. Domingos' recent article in the Wall Street Journal paints a utopian scenario where consumers are able to wrest control of the personal information stolen by big business and use it to create "digital models".
  • we really need to ask if creating millions of digital models to remove us even further from face-to-face interaction is the right thing to do.
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  • Big Brother government is replaced by Big Business.
  • the perils of aggregating vast amounts of personal data in huge centralized repositories of purportedly trusted third-parties.
Anton Vorykhalov

Smart Billboards Identify Vehicles to Target Ads | Digital Trends - 0 views

www.digitaltrends.com/...lboards-id-vehicles-target-ads

Advertising Image_recognition

shared by Anton Vorykhalov on 14 Jul 16 - No Cached
  • Smart billboards will identify car models and target ads to drivers
  • Some day in the not-too-distant future ads you see on billboards will be there simply because of the make, model, and year of the vehicle you’re driving. Smart data storage company Cloudian and Japanese advertising company Dentsu are launching just such a program in Japan this fall, as reported by CNN Money.
  • Cloudian and Dentsu tested smart billboard vehicle recognition earlier this year with impressive results. Combining big data and deep learning, the test identified vehicles in traffic correctly 94 percent of the time.
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  • Once the system has identified a vehicle, it displays a targeted ad on the LED billboard for as long as five seconds. The choice of ads to be displayed to specific vehicles is determined by the advertisers. For example, people driving a five-year old vehicle might see an ad for a newer model of the same car. Truck drivers might be shown ads for upcoming trucker-friendly stops.
Maria Gurova

The Future of Advertising Hinges on Understanding Identity | Adweek - 0 views

www.adweek.com/...-understanding-identity-154330

Technology social security cyber safety identity google internet of things big data behavior

shared by Maria Gurova on 10 Dec 13 - No Cached
  • . The future of identity lies in digitizing the physical world, and the context in which we collect data about identity needs to become transparent.
  • Will consumers understand that better identity data equals higher-quality messaging to them throughout their lives? Context will allow us to exchange value better and build deeper networks in physical world data collection.
  • We need better systems to understand and provide access to individuals’ identity by service and by object
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  • How do we get the right message to the right user to maximize the value to the consumer? In doing so, we can minimize waste and theoretically deliver a much more accurate and compelling experience
  • The Internet of Things phenomenon is in the early days of posing the question: Can we, or should we, bring the intelligence and efficiency of the Internet to everyday objects?
Maria Gurova

YouTube Kids App Blasted as 'Deceptive' by Consumer Groups | Variety - 0 views

variety.com/...-by-consumer-groups-1201467392

Technology entertainment KE youtube legal 'marketing to kids' Google Social UGC 'short-form' video

shared by Maria Gurova on 07 Apr 15 - No Cached
  • Google’s YouTube Kids app, which offers a walled garden of content aimed at the 5-and-under set, is the target of a coalition of consumer groups urging the Federal Trade Commission to investigate the service as a potential violation of rules about advertising to children
  • “Many of the video segments endorsing toys, candy and other products that appear to be ‘user-generated’ have undisclosed relationships with product manufacturers in v
  • iolation of the FTC’s guidelines concerning the use of endorsements and testimonials in advertising,
Maria Gurova

These are the top-earning YouTube stars of 2015 according to Forbes | The Verge - 1 views

www.theverge.com/...outube-top-earning-2015-forbes

Technology Economy entertainment youtube Future of entertainment Digital Celebrity Generation Y UGC new sources of characters bottom-up storytelling customisation Market adjustable entertainment entrepreneurship maker movement short-form content

shared by Maria Gurova on 15 Oct 15 - No Cached
  • The financial magazine has published its first ever list of top earners on the video platform, with the irrepressible Felix Kjellberg (better known as PewDiePie) heading the charts with pretax earnings of $12 million,
  • most of these individuals’ income comes from advertising such as sponsored videos and previews, although four of those on the list also have book deals, while a few even offer their own product lines.
  • Maria Gurova on 15 Oct 15
     
    The fact that Forbes made an official ranking of income of the YouTube celebrities is an indication that this is an actual economic driver. The numbers might not be accurate at this point of time, as there's no infrastructure to track income individuals' receive through this type of monetisation, but this is only a matter of time  
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