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Maria Gurova

HBO NOW Pushing the Cord-Cutting Trend - App Annie Blog - 3 views

  • In 2007, Netflix changed the landscape by introducing streaming on PC, allowing customers to instantly watch shows. By 2010, Netflix video streaming became available on additional platforms, including iOS devices. Today, video streaming services Netflix and Hulu have a strong hold among combined iOS and Android Top US Apps.
  • These convenient apps have set the stage for a preferred entertainment delivery. A whole generation of consumers have grown up with video streaming, rather than (or in addition to) paying for cable television: cord cutters and cord nevers. Major premium cable networks, HBO and Showtime, are now after a piece of the pie Netflix and Hulu have carved out
  • Both HBO NOW and Showtime are taking different approaches to standalone streaming partnerships. HBO NOW has gotten more traction in part to a heavy promotion from Apple, resulting in positive metrics. Showtime’s success is less clear, being married into Hulu’s already strong performance
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  • Netflix isn’t being left in the dust completely, kicking off their original film initiative with “Beasts of No Nation”, which will launch both in theaters and streaming video on October 16th. HBO, Showtime, Netflix and Hulu will still need to compete with each other to retain users in a new “entertainment as a service” landscape where retention is not a given, but an earned currency.
  • Cable provider Comcast hasn’t felt the heat from the cord-cutting trend, having its second best Q2 in nine years. Comcast is also in an advantageous place as a broadband provider, with 22.3 million total customers in Q2. Good quality video streaming relies on broadband internet, meaning cable providers that offer bundled internet service will still be valuable
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    the rise of streaming services and how cable networks are competing with video streaming services on their battle field 
nrybakov

Google announces Stadia, its cross-platform game streaming service - 0 views

  • The service will let you play all manner of computer games streamed from Google‘s data centers to your devices running the Chrome browser or ChromeOS platform, or even your TV with a Chromecast Ultra plugged in. You won’t need any additional hardware to run Stadia, and you won’t need to install anything to play games. As Google VP Phil Harrison noted in an interview with Eurogamer, “Anywhere where YouTube runs well, Stadia can run.”
  • Rather than treat Stadia as an entirely standalone service, Google sees people using it from and with YouTube. That means your starting point with Stadia could be a game trailer on the video platform, or a live stream of a tournament; you could simply hit Play on either video stream and start playing – solo or with others – within a few seconds.
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    New Service from Google that allows users to play games streamed from Google on any possible devices. That may potentially attract more audience to the other Google products (YouTube especially).
anna_nelidova

Amazon challenges YouTube by offering uploaders a cut of the ads | The Verge - 1 views

  • Amazon is launching its new Amazon Video Direct service today to let video creators share any content and receive a cut of the revenue.
  • Amazon is offering a variety of ways for creators to earn money, including royalties through streaming by Prime members, and revenue sharing through rentals, purchases, subscriptions, and ad impressions.
  • Amazon has a variety of launch partners, including How Stuff Works, Mattel, The Guardian, and independent titles from Samuel Goldwyn Films.
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  • Amazon Video is still limited by its availability worldwide and how exactly it expands partners in the future.
  • Amazon Video is still only available in the US, Germany, Austria, UK, and Japan.
Anton Vorykhalov

Amazon Wants Live-Streaming Sports Rights for Prime Video, But What Will It Really Be A... - 0 views

  • Amazon Wants Live-Streaming Sports Rights for Prime Video, But What Will It Really Be Able to Secure?
  • Despite the high prices and paucity of available rights, Amazon has been making the rounds recently at a number of leagues and rights-holders about potential deals. According to a Wall Street Journal report citing anonymous sources, Amazon has met with the NBA, NFL and Major League Baseball, as well as Major League Soccer, the ACC, and other smaller players to discuss licensing their content.
alexbelov

Twitch added creative videos zone - 0 views

  • Twitch announced it’s channelling that same appeal in its new service, which lets users zone out as they watch videos of artists making art.
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    Users can watch videos of artists making artworks.
zolotarev

Behind Airbnb's bet on show business to hook travelers - 0 views

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    Airbnb Inc, has ambitions to develop a slate of original shows to whet customers' appetite for travel. Airbnb has batted around ideas for creating or licensing mini-series and documentaries about travel, and shows featuring Airbnb homes, guests and hosts. The company is considering streaming films and shows through its app as well as through other video platforms. Original shows could also entice customers even before they have decided where to go on vacation
Maria Gurova

From Netflix to full immersion: how the future of cinema lies in our handhelds | Film |... - 2 views

  • Unlike films made for the silver screen, an internet film doesn’t need to contain something for everyone
  • But the internet is different. As viewers are watching alone, films can be made exclusively for certain fanbases and still be confident of finding an audience.
  • in the eyes of a conservative family, the company should stand for wholesome entertainment, but to a 20-year-old city-dwelling college graduate, it should be more edgy. It’s unlikely these two demographics would go to the cinema together, while they almost certainly won’t be streaming the same content.
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  • Cinemas probably aren’t going to die out any time soon, but they may well host different kinds of films than laptops and phones in the near future.
  • Netflix’s chief content officer is open about this, saying that watching a movie online is like seeing a sports game broadcast on TV rather than being at the stadium
  • When you watch it, you realise that this software blurs the boundary between films and games: although, strictly speaking, you are not playing anything; you are participating in the experience.
  • A distinctive form of film is also emerging on phones: 360-degree movies were developed by Google
  • The technology gets really interesting when it comes to documentaries. Director Chris Milk has used virtual reality to make films about a refugee camp in Jordan and a mass protest in New York.
  • Fundamentally, this is taking out the middle man in that process, and making you feel as if you were actually there.
  • Call it fly-off-the-wall film-making
  • traditionally it is the director’s job to tell the audience what to look at, in this approach directors don’t exist, only “creators”
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