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Maria Gurova

HBO NOW Pushing the Cord-Cutting Trend - App Annie Blog - 3 views

  • In 2007, Netflix changed the landscape by introducing streaming on PC, allowing customers to instantly watch shows. By 2010, Netflix video streaming became available on additional platforms, including iOS devices. Today, video streaming services Netflix and Hulu have a strong hold among combined iOS and Android Top US Apps.
  • These convenient apps have set the stage for a preferred entertainment delivery. A whole generation of consumers have grown up with video streaming, rather than (or in addition to) paying for cable television: cord cutters and cord nevers. Major premium cable networks, HBO and Showtime, are now after a piece of the pie Netflix and Hulu have carved out
  • Both HBO NOW and Showtime are taking different approaches to standalone streaming partnerships. HBO NOW has gotten more traction in part to a heavy promotion from Apple, resulting in positive metrics. Showtime’s success is less clear, being married into Hulu’s already strong performance
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  • Netflix isn’t being left in the dust completely, kicking off their original film initiative with “Beasts of No Nation”, which will launch both in theaters and streaming video on October 16th. HBO, Showtime, Netflix and Hulu will still need to compete with each other to retain users in a new “entertainment as a service” landscape where retention is not a given, but an earned currency.
  • Cable provider Comcast hasn’t felt the heat from the cord-cutting trend, having its second best Q2 in nine years. Comcast is also in an advantageous place as a broadband provider, with 22.3 million total customers in Q2. Good quality video streaming relies on broadband internet, meaning cable providers that offer bundled internet service will still be valuable
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    the rise of streaming services and how cable networks are competing with video streaming services on their battle field 
alexbelov

Audible's new Channels audio content subscription service is a bet on a voice-powered f... - 0 views

  • Amazon-owned Audible announced a new service called Channels today, one that differs from its typical audiobook business in offering more bite-size content from original content producers, as well as recordings of news stores from NYT, WSJ, The Washington Post and others. The original programming will be rolling out over time, covering comedy, investigatory journalism (think Serial) and talk shows – which is really Amazon applying the Netflix/Prime Originals model to audio content.
  • The potential Amazon and Audible sees in Channels is the same potential that many others have been picking up on in podcasts. Podcasts present a way to provide multi-genre, opt-in entertainment to consumers with relatively low cost of entry, and unlike most other types of media, it can be consumed concurrent with other activities.
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    Amazon-owned Audible announced a new service called Channels today, one that differs from its typical audiobook business in offering more bite-size content from original content producers, as well as recordings of news stores from NYT, WSJ, The Washington Post and others. The original programming will be rolling out over time, covering comedy, investigatory journalism (think Serial) and talk shows. It's similar to podcasts, which provide multi-genre, opt-in entertainment to consumers with low cost of entry, consumed concurrent with other activities.
nrybakov

Google announces Stadia, its cross-platform game streaming service - 0 views

  • The service will let you play all manner of computer games streamed from Google‘s data centers to your devices running the Chrome browser or ChromeOS platform, or even your TV with a Chromecast Ultra plugged in. You won’t need any additional hardware to run Stadia, and you won’t need to install anything to play games. As Google VP Phil Harrison noted in an interview with Eurogamer, “Anywhere where YouTube runs well, Stadia can run.”
  • Rather than treat Stadia as an entirely standalone service, Google sees people using it from and with YouTube. That means your starting point with Stadia could be a game trailer on the video platform, or a live stream of a tournament; you could simply hit Play on either video stream and start playing – solo or with others – within a few seconds.
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    New Service from Google that allows users to play games streamed from Google on any possible devices. That may potentially attract more audience to the other Google products (YouTube especially).
Maria Gurova

Is it curtains for the big screen? - FT.com - 1 views

  • According to the National Association of Theatre Owners, US movie attendance peaked in 2002 and has been steadily declining ever since. To compensate, theatres have rolled out new technologies such as 3D, Imax and premium large-format cinemas, raising their ticket prices and thus keeping the box office at record-breaking levels
  • The majority of us are increasingly staying home.
  • At Cannes this year, the studio with the most films in competition
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  • was not one of the big studios, but the streaming service Amazon.
  • But blockbusters have a design flaw: their marketing costs are enormous — opening a movie typically costs anywhere from $20m — and they spend less and less time in cinemas. To take a recent example, ticket sales for Batman v Superman: Dawn of Justice dropped by an astonishing 68.4 per cent on its second weekend
  • “What you’re going to end up with is fewer theatres,” George Lucas said during a panel at the University of Southern California in 2013. “Bigger theatres, with a lot of nice things. Going to the movies is going to cost you 50 bucks, maybe 100.”
  • He argued that a film will come out in cinemas for 17 days — three weekends — which is where 98 per cent of films make 95 per cent of their revenues anyway. On the 18th day, the film will be available everywhere and you will pay for the size: a movie screen will be $15, a 75-inch TV will be $4, a smartphone will be $1.99.
  • “Fifty per cent of Americans did not step into a movie theatre last year, and of the 50 per cent that did go into a theatre, 95 per cent of them went to one or two films,”
  • Arguably, it’s more visual than television. It has our full attention: each frame must pull its weight in terms of narrative and spectacle. That is why it is a director’s medium: it envelops us. TV comes to us, into our homes, casual, familiar, favouring habit-forming episodic narratives. That is why it is a writer’s medium. The big screen glamorises — its stars are the stuff of myth; the small screen is more like a member of the family
  • And something like The Avengers, it’s too much fun laughing with the audience. These things are communal experiences.
  • But then many film-makers would argue that movies should be consumed differently from music: a song is a song wherever you play it, whereas films were built for the big screen.
  • “I don’t think that experience is going to die,” says Obst, “although I do worry that eventually we will all be inside on our huge computer screens, watching all of the different types of entertainment together
  • Nothing breaks the spell of the movie more instantly than the pause button.
alexbelov

What Brands Should Know About Facebook Messenger Chat Bots | Digital - AdAge - 1 views

  • Brands like Disney have worked with tech firms like Disney-backed Imperson to create chat bots on Facebook's Messenger service so people can have conversations with computerized versions of characters like ABC's "The Muppets" star Miss Piggy without needing to staff an actual human on the other side of the conversation.
  • it creates a new kind of engagement, which is around messaging person-to-person like most messaging platforms but also person-to-business or person-to-brand or person-to-publisher
  • It expands the platform beyond just personal communication
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  • We actually were, I think, one of the first customers who actually requested this API
  • Imperson provides technology that knows how to automate this conversation in a realistic way, so the user believes he is speaking with a character or even the actor doing the character
  • I think there are a few different reasons why today it's more relevant and more attractive. We are taking familiar figures like celebrities; it's not just a chat bot that you speak with for the sake of your artificial intelligence curiosity. This is an entertainment experience. People chatting with Miss Piggy enjoy the experience as if they were chatting with the real Miss Piggy. In order to create the interaction, we were working with Disney people and Disney writers who actually write for Miss Piggy and make sure it's a completely authentic conversation.
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    Disney beta-tests Facebook's chatbot platform: chat with real Miss Piggy.
isoldatenkova

Spotify Shares Fall on Report Amazon in Talks to Launch Ad-Supported Music Offering - T... - 0 views

  • Amazon.com Inc was in talks to launch a free ad-supported music service, which is expected to intensify competition for the music streaming leader.
  • Amazon would market the free music service through its voice-activated Echo speakers, a Billboard report said on Friday, adding that it could become available as early as this week.
Maria Gurova

YouTube Kids App Blasted as 'Deceptive' by Consumer Groups | Variety - 0 views

  • Google’s YouTube Kids app, which offers a walled garden of content aimed at the 5-and-under set, is the target of a coalition of consumer groups urging the Federal Trade Commission to investigate the service as a potential violation of rules about advertising to children
  • “Many of the video segments endorsing toys, candy and other products that appear to be ‘user-generated’ have undisclosed relationships with product manufacturers in v
  • iolation of the FTC’s guidelines concerning the use of endorsements and testimonials in advertising,
evgeny lavrov

The Battle for the Last Unconquered Screen-The One in Your Car - WSJ - 0 views

  • The average American driver spends 51 minutes a day in the car
  • On future screens, local restaurants, doctors’ offices and other services could target ads based on typical driving routes
  • “We see this as the battle for the fourth screen,”
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  • Data privacy is a particular concern for German car makers
  • Beyond Apple and Google, other tech companies are working to get their offerings incorporated into car systems
  • Samsung Electronics Co
  • Microsoft Corp. is also edging
  • The launch of self-driving vehicles in the coming years could bring even more screens into the car, on and off the dashboard, as passengers get more time to work, shop or watch movies on the road.
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