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This is an example of ethos because the argument is mostly driven by what people think of the candidates reputation. There are poll numbers and percentages, because all the candidates want you to choose them because they think they are the best one for the job. This argument relies on values, the idea of change, race, and other sensitive issues that apply to one party or the other. Around this time of year when there are elections we are bombarded by ethos, combined with pathos and attempts at logos.

I believe this is an example of logos. The argument is based on the economy and what happens when we have a strong dollar vs. a weak one. The outcomes are known because of oil demand, foreign exchange, and other things. There are numbers, figures, and percentages included to strengthen the point. This is using logic to get an idea across.

This video clip is an advertisement for a vacuum packaging product called the Food Saver. The video provides a good example of the logos form of rhetoric. The woman in the video provides multiple reasons for why the viewer should purchase the Food Saver. She explains that the product can prolong the life of foods, reseal opened food bags, be used to store eating utensils, and most importantly, save the buyer money. Even though the viewer has most likely never seen the woman in the advertisement, they are captured by her claims and the evidence that supports it.

This video is a clip from the band Coheed & Cambria's live DVD entitled The Last Supper. I believe the video clip serves as a good example of ethos. In the video, you can clearly see that the band has the full attention crowd, and they appear to approve of the band's performance. Because Coheed & Cambria was the headlining act at this show, it's likely that the majority of the crowd was there specifically to see Coheed & Cambria. Had there been another band on stage, it's possible the reaction from the crowd may have been entirely different.

This Gatorade website is an example of ethos because it gives back up to support the product. This site gives its readers the satisfation that if Tiger Woods, a well known athlete, drinks this drink, it has to be good.

This Tylenol wedsite is an example of logos because it gives information and details about all it's different products. When searching for the different products it gives all the facts and information on that certain product itself.

This World Vision Child Sponsorship commercial is an example of pathos beacuse the commercial relies on your emotions to contribute. When watching the children play and speaks its hard to turn down and not contribute.

These commercials use Pathos by playing on the emotions of the viewer, especially "Hurts" as it uses family, and tries to persuade them against using drugs.

This Proactiv commercial is an example of ethos. All of the many Proactiv commercials were the only thing that entered my mind when thinking of an example of ethos because of how reliable they are on celebrities to promote their acne system. Many consumers are tempted to purchase a product just because a celebrity said the product is good, or maybe even because they make have a strong liking for that particular celebrity. Either way, I highly doubt that Proactiv would sell as many products if they no longer used celebrities in their commercials with very clear skin.

This news portion of AOL gives information on cars who have recently advanced technologically and in a more eye-appealing way. It is an example of logos because it lists several points that can, although it is a news article, persuade a viewer or reader to want to buy the cars they are reviewing. In this example with the Honda Civic, it says that it is very "roomy and comfortable with lots of storage space." Clicking the "next" button at the bottom of the text, the reader sees several more fun features that may lure the consumer to want to buy the car.

This video is an example of pathos because it evokes many emotions from the person watching the video. Every time I see this commercial on T.V., it makes me feel so bad for the animals and want to go adopt one right away. It evokes a feeling of sadness along with guilt in order to persuade the viewer to possibly go adopt and save the animals. This type of persuasion can be very effective. At least they're making us feel bad for a good cause!

What better way to exemplify ethos than with one the one Presidential candidate who uses it the best?! While I am not here to support or diss OBama, I have to give him the credit that he uses his charasmatic qualities to charm the media, press, politicians, and common people of America in his speeches into believing every word he says. To me, he pretty much defines what ethos is all about.

This site uses Logos because it gives details of what this pill is and how it is used and how often to use it, etc. They give you all the information you need to know about taking this pill, and they use a creative way to show it. You can click on a part of the pictures and it can direct you to where you can get information about the product. I think this is really an effective way of presenting information to an audience.

All of the videos that the Truth Campaign uses are Pathos driven beacuse they rely on your emotions to convince you that cigarettes are bad for you. The advertisement "Tough Love" relies on people thinking "wow, there is a lot of bad chemicals in cigarettes." This campaign is really effective at using Pathos, because their ads really get you thinking about how the big companies care nothing about the little people.

This site uses Ethos, because if you respect Emeril Lagasse as someone who knows what they are talking about then you are likely to listen to what he is saying. The advertisers rely on the fact that people respect his opinion and will use this product because he endorses it.

This webpage is designed for children and uses pathos as its source of rhetoric. It appeals to children's emotions by telling them about animal testing methods such as the Draize test and the Lethal Dose test. The Draize test puts the product in the animals' eyes to see the effects and the Lethal Dose test measures how much it takes to kill them. It encourages you to sympathize with the animals and not use products that have been tested on them.

This webpage has a video presentation called "About Aveda" that uses logos as its source of rhetoric. The video talks about how Aveda cares for our environment and how pure their product is. They call upon our reason and logic by telling you how clean and safe their production methods are. Some examples are when they talk about their use of green energy for production (100% wind energy) and how all of their packaging uses recycled materials.

I believe that this webpage uses ethos as its primary source of rhetoric. The company refers to its own character by telling you that it is the "Number one dentist recommended brand." They also tell you that three out of four dentists recommend it to their patients for cavity prevention. I chose this page because they (ACT) continually boast about their own reputation.