Group items tagged

This webpage has a video presentation called "About Aveda" that uses logos as its source of rhetoric. The video talks about how Aveda cares for our environment and how pure their product is. They call upon our reason and logic by telling you how clean and safe their production methods are. Some examples are when they talk about their use of green energy for production (100% wind energy) and how all of their packaging uses recycled materials.

This video is an example of pathos because it evokes many emotions from the person watching the video. Every time I see this commercial on T.V., it makes me feel so bad for the animals and want to go adopt one right away. It evokes a feeling of sadness along with guilt in order to persuade the viewer to possibly go adopt and save the animals. This type of persuasion can be very effective. At least they're making us feel bad for a good cause!

This video clip is an advertisement for a vacuum packaging product called the Food Saver. The video provides a good example of the logos form of rhetoric. The woman in the video provides multiple reasons for why the viewer should purchase the Food Saver. She explains that the product can prolong the life of foods, reseal opened food bags, be used to store eating utensils, and most importantly, save the buyer money. Even though the viewer has most likely never seen the woman in the advertisement, they are captured by her claims and the evidence that supports it.

This video is a clip from the band Coheed & Cambria's live DVD entitled The Last Supper. I believe the video clip serves as a good example of ethos. In the video, you can clearly see that the band has the full attention crowd, and they appear to approve of the band's performance. Because Coheed & Cambria was the headlining act at this show, it's likely that the majority of the crowd was there specifically to see Coheed & Cambria. Had there been another band on stage, it's possible the reaction from the crowd may have been entirely different.

Here's another video clip displaying a form of rhetoric. This time, the video appeals to the pathos form. Even though the clip has no spoken audio, the message is very clear. The creator of the video decided to use an approach that makes the viewer feel a sense of guilt. The somber sounding string ensemble playing over footage of chickens, cows, and pigs is enough to make anybody think twice before biting into their next cheeseburger. This form of rhetoric may be he most effective of the three varieties, because of its ability to make a deep-rooted connection with the viewer through their emotions.

All of the videos that the Truth Campaign uses are Pathos driven beacuse they rely on your emotions to convince you that cigarettes are bad for you. The advertisement "Tough Love" relies on people thinking "wow, there is a lot of bad chemicals in cigarettes." This campaign is really effective at using Pathos, because their ads really get you thinking about how the big companies care nothing about the little people.

Great response, Angela. I appreciate your wiliingness to be so thorough here. Let me ask you, though. You make a good point that maintaining and updating a social networking profile page is a way in which you can "sell your page," and that you employ similar tactics to ad agencies trying to sell products. My question would be: What do you suppose your product is? In other words, why are you focused on driving more traffic to your page?

Great point. In what ways do you think we account for the lack of "traditional" rhetorical tools we have available to us in the online format?

Your instructor agrees.

this should be 'to see'

'The' should be capitlized

'to' should not be there

Try using a shorter defenition.

Dont tell the reader exactly what you are going to do. Give the reader a feel for what you are going to do.

watch sentence structure

This is a good example of pathos. It even made me feel bad for the animals.

I think you should cut off your introduction before you go onto describing the pathos. Otherwise, it's a realy good introduction. You introducted your topic and your opinion well.

Actually, I think you could just take out the pathos part and put it somewhere else in the essay, and continue the introduction.

I think you should use the word "a lot" or "many" instead of "lots."