Sunny Side of truth - 0 views
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Charlotte Randolph on 10 Sep 08All of the videos that the Truth Campaign uses are Pathos driven beacuse they rely on your emotions to convince you that cigarettes are bad for you. The advertisement "Tough Love" relies on people thinking "wow, there is a lot of bad chemicals in cigarettes." This campaign is really effective at using Pathos, because their ads really get you thinking about how the big companies care nothing about the little people.
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