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This is an example of ethos because the argument is mostly driven by what people think of the candidates reputation. There are poll numbers and percentages, because all the candidates want you to choose them because they think they are the best one for the job. This argument relies on values, the idea of change, race, and other sensitive issues that apply to one party or the other. Around this time of year when there are elections we are bombarded by ethos, combined with pathos and attempts at logos.

This website is an example of pathos. It invokes a feeling within the reader. It is designed to make women laugh and to make men feel worse about themselves. Which are both obvious emotions. In my opinion, there are no examples of ethos involved for the reputation of the author or of the person or subject being talked about. There are no examples of ethos except to say that "studies have been done". There is also usage of biased words, such as "plump patron" to create more humor and emotion.