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These commercials use Pathos by playing on the emotions of the viewer, especially "Hurts" as it uses family, and tries to persuade them against using drugs.

What better way to exemplify ethos than with one the one Presidential candidate who uses it the best?! While I am not here to support or diss OBama, I have to give him the credit that he uses his charasmatic qualities to charm the media, press, politicians, and common people of America in his speeches into believing every word he says. To me, he pretty much defines what ethos is all about.