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This video clip is an advertisement for a vacuum packaging product called the Food Saver. The video provides a good example of the logos form of rhetoric. The woman in the video provides multiple reasons for why the viewer should purchase the Food Saver. She explains that the product can prolong the life of foods, reseal opened food bags, be used to store eating utensils, and most importantly, save the buyer money. Even though the viewer has most likely never seen the woman in the advertisement, they are captured by her claims and the evidence that supports it.

This video is a clip from the band Coheed & Cambria's live DVD entitled The Last Supper. I believe the video clip serves as a good example of ethos. In the video, you can clearly see that the band has the full attention crowd, and they appear to approve of the band's performance. Because Coheed & Cambria was the headlining act at this show, it's likely that the majority of the crowd was there specifically to see Coheed & Cambria. Had there been another band on stage, it's possible the reaction from the crowd may have been entirely different.

Here's another video clip displaying a form of rhetoric. This time, the video appeals to the pathos form. Even though the clip has no spoken audio, the message is very clear. The creator of the video decided to use an approach that makes the viewer feel a sense of guilt. The somber sounding string ensemble playing over footage of chickens, cows, and pigs is enough to make anybody think twice before biting into their next cheeseburger. This form of rhetoric may be he most effective of the three varieties, because of its ability to make a deep-rooted connection with the viewer through their emotions.