YouTube - VitaminWater commercial: LeBron James, Ace Attorney (2008) - 0 views
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Ashlee Duckworth on 10 Sep 08This television commercial is a representation of an ethos appeal of rhetoric. The fact that Lebron James has nothing to do with vitamin water, and yet is advertising for it shows that he is using his popularity to sell this product. Lebron James is known for his athletic abilities, he doesn't say anything about how the water tastes or what benefits drinking it gives you.