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All of the videos that the Truth Campaign uses are Pathos driven beacuse they rely on your emotions to convince you that cigarettes are bad for you. The advertisement "Tough Love" relies on people thinking "wow, there is a lot of bad chemicals in cigarettes." This campaign is really effective at using Pathos, because their ads really get you thinking about how the big companies care nothing about the little people.

This site uses Logos because it gives details of what this pill is and how it is used and how often to use it, etc. They give you all the information you need to know about taking this pill, and they use a creative way to show it. You can click on a part of the pictures and it can direct you to where you can get information about the product. I think this is really an effective way of presenting information to an audience.

This site uses Ethos, because if you respect Emeril Lagasse as someone who knows what they are talking about then you are likely to listen to what he is saying. The advertisers rely on the fact that people respect his opinion and will use this product because he endorses it.