The Price Group

“The days of controlling the message are absolutely over. At best you’ll be invited in and you’ll get to co-create and participate with consumers.”

She calls this new landscape, “liquid and linked.” Liquid because every piece of marketing has to spread out to the very furthest communication point and linked because it all has to relate back to the core message.

The conversation consists of four parts, Paid, Owned, Earned and Shared.

90% of Marketers indicated that social media is important for their business. 2. Only one-third of social media marketers want to know how to monitor and measure the return of investment of social media. 3. 58% of marketers use social media for 6 hours or more each week. 4. 77% of marketers plan on increasing their use of YouTube and video marketing in 2011. 5. 70% of marketers want to learn more about Facebook. 6. 69% of marketers want to learn more about blogging. 7. The number-one advantage of social media marketing is generating more business exposure, as indicated by 88% of marketers.

Only 28% of businesses are outsourcing some portion of their social media marketing.9. 32% of the surveyed marketers said they have less than one year of experience with social media.

B2C companies were more likely (50%) than B2B (42%) to increase their use of online ads.

Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST).

Thursday and Friday have 18% more engagement than other days of the week

Retail: Sunday is a big day for engagement on the shopping and retail front, but only 5% of entertainment posts go up on Sunday. The industry’s posts lean heavily toward Friday, which has below-average engagement.

Daily Story Feedback

Klout

Share of Voice

37% of the survey respondents provide a solution (mobile website, accessible website, native mobile device applications etc.) targeting and serving owners of mobile devices. They have implemented this solution within the last year in 68% of the cases. 57% of the survey respondents plan to implement a solution in the future, in less than a year in 69% of the cases.

89% of the survey respondents identify current students as a target audience for the mobile solution. 86% of the survey respondents planning a solution will target prospective students. 76% of the survey respondents with an existing solution want to serve faculty and staff.

81% of the existing or planned mobile solutions have the goal of supporting campus life by providing a calendar of events, bus schedules or maps among others. More than half of the surveyed institutions identify marketing and branding as a goal for their mobile web solution.

C.O.R.E., which stands for customize, optimize, respond and empower -- a proprietary mission and framework.

"'R' is really that the interactive marketing organization needs to be actually responsive to address consumers' concerns in real time with people and technology," she said. "And it goes beyond customer service at this point. It's about the brand promise. If they like the spokesperson in your campaign, why can't they talk to them [just like the Man Your Man Could Smell Like in the Old Spice ads]?" Finally, she said, "'E' is the empower part for the interactive marketing team: Allow them to test new things."

78% of Internet users conduct product research online.

In the past year, Web-based email usage dropped a staggering 59% among 12-17 year olds

78% of business people use their mobile device to check email. So that means pretty much everybody that can check email on a mobile device, does.

The Profile Picture—The Most Important Visual Element

The Profile Picture and the Photostrip Should Work Together

The Photostrip—Roll with the Randomness!

While 89.7 percent of the U.S. population aged 18 to 64 have mobile phones, only 49.1 percent are using their phones to shop.

What really surprised me is how low “looking for coupons” fell in the activity hierarchy.  So many surveys preach that people use mobile for deals, deals, deals, but it looks like solid information is more important.

51% of shoppers are more likely to buy from a mobile-specific site but only 4.8% of retailers have them.

1. Define a voice and persona representative of the brand’s purpose, mission, and characteristics 2. People expect to interact with people, be personable, consistent, and helpful 3. Keep things conversational as it applies to portraying and reinforcing the personality and value of your brand and the brand you represent 4. Add value to each engagement — contribute to the stature and legacy of the brand 5. Respect those whom you’re engaging and also respect the forum in which you participate

6. Ensure that you honor copyrights and practice and promote fair use of applicable content 7. Protect confidential and proprietary information 8. Business accounts are no place to share personal views unless they reinforce the brand values and are done according to the guidelines and code of conduct 9. Be transparent and be human yes, but also do so based on true value propositions and solutions 10. Represent what you should represent and do not overstep your bounds without prior approval 11. Know and operate within the boundaries defined, doing so protects you, the company, and the people with whom you’re hoping to connect 12. Know when to walk away. Don’t engage trolls or fall into conversational traps 13. Stay on message, on point and on track with the goals of your role and its impact to the real world business in which you contribute 14. Don’t trash competition, spotlight points of differentiation and value 15. Apologize where applicable and according to the established code of conduct. Seek approval by legal or management where such action is not pre-defined

16. Take accountability for your actions and offer no excuses 17. Know whom you’re taking to and what they’re seeking 18. Disclose relationships, representation, affiliation and intentions 19. Refer open issues or questions to those most qualified to answer 20. Practice self-restraint, some things are not worth sharing 21. Empower qualified spokespersons to offer solutions and resolutions 22. Seek the approval of customers and partners before spotlighting their case studies 23. Take the time to interpret the context of a situation before jumping in with a response 24. What you share can and will be used against you – The internet as a long memory 25. When in doubt, ask for guidance