Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST).
Thursday and Friday have 18% more engagement than other days of the week
Retail: Sunday is a big day for engagement on the shopping and retail front, but only 5% of entertainment posts go up on Sunday. The industry’s posts lean heavily toward Friday, which has below-average engagement.
"Inbound marketing-dominated organizations experience a cost per lead 62% lower than outbound marketing-dominated organizations."
"Fifty-seven percent of companies using blogs reported that they acquired customers from leads generated directly from their blog," according to the report. Blogs were reported as being written daily by 10 percent of respondents, 61 percent weekly, and 29 percent monthly or less often.
From 2009 to 2011, the percentage of businesses with a blog grew from 48% to 65%."
"Eighty-five percent of businesses rated their company blogs as 'useful, important or critical,' and a whopping 27% rated their company blog as 'critical' to their business."
Blogs, social media, and organic search (SEO) receive top billing in the report as the least expensive lead-generation categories.
"Marketers are allocating more of their lead generation budgets to social media and company blogs (9% in 2009 to 17% in 2011)."
the smallest companies (1 to 5 employees) are spending even more of their lead-generation marketing budgets on inbound marketing, with 49 percent allocated. Medium to large businesses plan to spend 36 percent.