When an alum announces on Twitter that he or she just landed an exciting new job, his alma mater’s social media manager might reach out with a quick, congratulatory tweet. But what happens after that? Does the social media manager alert the school’s career center that the alum has a new job and might be in a position to mentor current students (or even hire them)? Does the social media manager relay to the fundraising/development office that the newly successful alum might now have the financial resources to give money?Imagine another scenario: A high school freshman asks a question on a university’s Facebook Page about an academic program, indicating that he or she can’t wait to apply for admission in three years. Does the school’s social media manager simply answer the question and offer a friendly, “We’d love to have you!” or does he or she alert the admissions office that a particularly enthusiastic high school freshman has made an inquiry via Facebook?
Tara Lennon on 24 Jun 11almost two-thirds of home buyers said they used other resources, beyond their agents, to identify potential homes, with five of the top six resources being on the Internet, including a real estate website (63 percent), the website of the agent's real estate firm (54 percent), and a search engine (39 percent).
