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Contents contributed and discussions participated by James Hodgins

James Hodgins

Mobile Social Media Use Nearly Doubled in Past Year - 0 views

  • you can see that every category showed growth, with social networking and map usage on mobile nearly doubling. Weather and news of all kinds grew in the 30% – 40% range. Even IMing got a double digit boost.
  • Location-based services also showed double digit increases with maps, restaurants, and again, weather coming out as the big winners.
James Hodgins

Americans Watching More Video Than Ever Before [STUDY] - 0 views

  • U.S. consumers also now spend an average of four hours and 20 minutes per month watching video on the web, a full hour and 10 minutes above what they spent in Q1 2010.
  • those who watch the least amount of traditional TV — particularly those in the 18 to 34 age demographic — are watching more online video.
  • adults ages 35 to 49 comprised the largest segment (27%) of the Internet video audience. Meanwhile, 25 to 34-year-olds accounted for the highest percentage (30%) of mobile video viewership.
James Hodgins

Social Media - Local Businesses Warming to Advertising on Facebook : MarketingProfs Art... - 0 views

  • Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again
  • 65.7% of surveyed local merchants say they use Facebook for marketing.
  • ease of use (66.5%), followed by the flexibility to pause and restart campaigns as needed (64.8%).
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  • (53.7%) cite Facebook's targeted display ad offering as a reason for continuing with Facebook Ads and 49.3% cite new business. 
  • 35% of local merchants who say they would not advertise with Facebook again, 69.0% say Facebook Ads didn't help them to find new customers and 34.5% say the program was too expensive.
  • Facebook is the top digital channel among local merchants (65.7%), followed by Google (53.3%), LinkedIn (45.7%), Google Places (38.8%), and Twitter (32.1%).
  • 22% of local businesses say they are now using Facebook Places to market their business, compared with the 32% who said so in in MerchantCircle's 1Q11 report; similarly, 7.3% are now using Foursquare, compared with 9% in 1Q11. 
  • fewer than one in ten local merchants (9.4%) say they have used some type of group-buying site; among them, 77% say they would offer a daily deal again:
  • 18% report doing any sort of mobile marketing or advertising.
  • 71% of merchants say they don't have a good idea of how to reach consumers via mobile marketing. 
  • 61% are spending less than $2,500 a year on marketing. 73% have no plans to raise their budgets this year.  37% cite lack of time and resources as their top marketing challenge.
James Hodgins

3 Types Of Facebook Image Ads That Work - 0 views

  • Lower your impression share so ads appear less often.
  • Ads with a purpose or a clever hook work better than ads with no purpose.
  • Experts suggest 7 to 10 images per campaign.
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  • You’re doing well if you see conversions in the 0.4% to 0.5% range.
  • Happy Women
  • Women who look overjoyed, free and are looking directly at the camera convert best.
  • Colorful Logos
  • Recently, experts say logos have been converting better
  • Headshots
  • In general, happy pictures where people are looking directly at the camera work best.
James Hodgins

How Agencies Are Spending Online Media Budgets [INFOGRAPHIC] - 0 views

  • Facebook ranked as one of the Top 10 online advertising properties earlier this year.
  • Of the money going to online buys, nearly half goes to search and a quarter goes to display.
  • At least a quarter of social media users connect with businesses along with their friends
James Hodgins

43 Percent of U.S. Businesses Using Social Media to Win New Business - SocialTimes.com - 0 views

  • 43 percent of firms are successfully using social networking to win new customers, up eight percentage points from last year’s survey.
James Hodgins

3 Strategies for Getting Found in a Mobile World - 0 views

  • By 2012, 20% of all search engine queries will be via a mobile device
  • 200 million Facebook users access the social network via their mobile
  • 1. Ensure a Mobile Optimized Website
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  • 2. Optimize for Mobile Search Marketing
  • So whilst ‘mobile SEO’ doesn’t really exist at the moment because the search results are almost identical, a mobile optimized website will certainly perform better from a user experience and conversion point of view. 
  • in fact Google says 95% of mobile searches are for local products and services.
James Hodgins

Ultimate Blogger's Guide to Search Engine Optimization | Social Media Examiner - 0 views

  • Use the right blogging platform.
  • WordPress. It’s powerful, easy to learn and has plenty of SEO plugins that increase your chances of topping the search engine results.
  • Own your domain.
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  • Be committed.
  • How to Improve Your On-Page Optimization
  • Use your keyword phrase through the body of the post.
  • Test your beliefs.
  • keyword analysis tools
  • Start blogging!
  • Start creating new blog posts of 300–700 words 2–3 times a week.
  • Start your post title with your best keywords.
  • Brainstorm your keyword phrases.
  • Link to appropriate pages on your website.
  • Keyword Questions: Struggling with blogger’s block? This tool from WordTracker returns popular search engine queries based on your keywords.
  • All In One SEO Pack
  • This plugin allows you to easily add unique meta-descriptions, meta-tags and titles to each post, improve the page title format and reduce the chances that the search engines will get confused by duplicate content on your blog.
  • Off-Page Optimization
  • There are a number of variables that affect how important each link is.
  • How Do You Get More Incoming Links?
  • create quality content that’s valuable to your audience.
  • Numbered lists:
  • How-to articles
  • Guest blog
James Hodgins

Insights Into Why SMB's Are Using Social Media More - 0 views

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    Graph comparing different methods' Ease of Use Cost-effectiveness Knowledge Effectiveness Competition
James Hodgins

Why Apple, Ford and Zappos Have All Invested in Branded Mobile Codes | DigitalNext: A B... - 0 views

  • precisely measurable ROI statistics including consumer participation per the dollar spent.
  • easy for consumers to use and understand.
  • Texting is mainstream.
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  • 90% of mobile subscribers have an internet-ready phone.
  • text message use continues to grow while mobile phone calls (remember them) have been relatively static for the past five years.
  • Text messaging is the key communication tool of the modern era," said Neil Strother, practice director at ABI Research in Oyster Bay, NY. "It is a great place for marketers to communicate with consumers."
James Hodgins

The State of Photo Sharing on Twitter [STATS] - 1 views

  • On a busy day, Twitter gets about 170 million tweets, 1.25% means 2.125 million tweets daily link to pictures from third-party services
James Hodgins

Study: Google Trumps Facebook (By A Lot) in First Stop for Online Purchases - 0 views

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    Top Two: Google and Retailer Site (combined almost two-thirds of all traffic) In my mind, this strengthens the argument for having strong content (including a blog) on your website. It will drive more traffic regularly to your site and be stronger on Google.
James Hodgins

46 Million Americans Check Social Media Sites Multiple Times Per Day [New Data] - 0 views

  • Nearly 9 in 10 Americans have internet access.
  • More than half of Americans ages 12+ have a profile on one or more social networking sites.
  • Social networking use is growing most in the 35-44 age demographic.
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  • The smartphone is the "first screen."
James Hodgins

12 Essential Facebook Stats [Data] - 0 views

  • 1. 93% of adult US Internet users are on Facebook. (source: BlogHer, April 2011) 2. One out of every eight minutes online is spent on Facebook. (source: ComScore, February 2011) 3. The average Facebook user spends more than 11 hours per month on Facebook. (sources: Bureau of Labor Statistics, June 2010 & Facebook Press Room, 2011) 4. Facebook is overtaking Google and Yahoo in total time spent online. (source: ComScore, August 2011) 5. Facebook has become the top choice for social sign-in. (source: Janrain, April 2011) 6. Facebook has become the preferred way to share content online, second only to email—for now. (source: Chadwick Martin Bailey, September 2010) 7. The average number of "likes" per post on a brand's Facebook page is 54. The average number of comments per post is 9. (source: Visibli, April 2011) 8. More than half of B2B marketers agree that Facebook is an effective marketing tool. (source: Outsell, December 2009) 9. More than half of small businesses agree that Facebook is beneficial to their business. (source: Ad-ology, November 2010) 10. More than 1/3 of marketers say Facebook is "critical" or "important" to their business. (source: HubSpot State of Inbound Marketing Report 2011) 11. The number of marketers who say Facebook is critical or important to their business has increased 83% in two years. (source: HubSpot State of Inbound Marketing Report 2011) 12. 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel. (source: HubSpot State of Inbound Marketing Report 2011)
James Hodgins

The Social Habit 2011 - 0 views

  • Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.
  • Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.
  • 56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.
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  • Approximately 46 million Americans 12+ now check their social media sites and services several times every day.
  • Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30% of Americans 12+, and used by 4% of Americans 12+.
  • One in four social network users knowingly follow brands, products or services on social networks. For those who use these sites and services several times per day, this figure increases to 43%.
  • Amongst those who do follow brands, products or companies on social networks, 80% indicate that Facebook is the network they use the most to connect with companies.
  • Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1% of the sample, and 72% indicated that no one social site or service influenced their buying decisions the most.
James Hodgins

Tweet late, email early, and don't forget about Saturday: Using data to devel... - 0 views

  • Want to accumulate as many followers as possible? Then tweet a lot
  • But if your goal is to drive more traffic to your site, you should show a little more restraint;
  • It turns out that time is often the afternoons, when blogs and news sites are slower, and the weekend, when they’re all but asleep.
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  • Retweet activity is highest late in the work day, between 2 and 5 p.m., and the sweet spot (tweet spot?) is 4 p.m.
  • On weekend mornings, when most news sites see substantial drops in pageviews, Twitter clickthroughs spike
  • Most people who unsubscribe do so after receiving their first email.
  • Facebook participation on weekdays is infinitesimal in comparison.
  • he recommends tweeting the same links two or three times a day
  • Email more, and embrace the weekends.
  • Facebook does not reward frequent posting in the same way Twitter does, however, and it’s much easier to flood (and annoy) Facebook fans
  • The most important time to reach subscribers is right away, especially in the first couple of days after signup.
  • readers are more likely to open an email newsletter and click links on weekends.
  • For all days of the week, early-morning hours (between 4 and 7 a.m.) are the best times to reach readers
James Hodgins

YouTube: Two Days' Worth of Video Uploaded Every Minute - 0 views

  • More than 48 hours of video are uploaded to YouTube every minute.
  • 37% increase in video uploaded per minute in the past six months and a 100% increase from last year.
  • 3 billion views in one day — a 50% increase compared to last year
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