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Contents contributed and discussions participated by James Hodgins

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James Hodgins

Consumers slow to respond to location-based marketing: study - Mobile Marketer - Research - 0 views

www.mobilemarketer.com/...8773.html

mobile location stats

shared by James Hodgins on 19 Jan 11 - No Cached
  • Facebook Places is the most popular check-in mechanism, with 52 percent of respondents using it.
  • Only 18 percent of check-ins were using Foursquare and 12 percent were via Google Latitude.About 31 percent of consumers check-in at least once a day and 21 percent do so a few times per day.The most popular places to check in are home (52 percent), at a restaurant (50 percent), at a store (40 percent) or at work (39 percent).
  • Twenty-nine percent of respondents said they use them to pass time, 22 percent to publicize their location to friends or to locate friends (10 percent).
  • ...1 more annotation...
  • 9 percent of respondents use location-based services to get coupons or special offers. Just 2 percent use them to win prizes or enter raffles.
James Hodgins

The Art of the Checkin: From Location to Content to Brand - 3 views

mashable.com/...art-of-checkin

location mobile stats strategy

shared by James Hodgins on 04 Jan 11 - No Cached
  • There are five main reasons people use location-based applications: serendipity, game dynamics, as a personal diary, for sharing experiences and to score deals.
  • James Hodgins on 04 Jan 11
     
    There are five main reasons people use location-based applications: serendipity, game dynamics, as a personal diary, for sharing experiences and to score deals.
James Hodgins

Why Chocolate Companies Are So Sweet on Social Media - 0 views

mashable.com/...chocolate-social-media

socialmedia retail strategy small_business

shared by James Hodgins on 03 Jan 11 - No Cached
  • Hide and Eat” campaign, the company hid chocolate bars inside the storefronts of other local businesses, posted clues on Facebook () and Twitter () each day and incited local residents to rush the different stores to discover the bars.  
  • Neighborhood companies can offer their local fans something that no one else can have. It’s all about creating something really special, narrowing down the channels through which people can find out about it, and mixing things up a little by partnering up with other nearby businesses.
  • Vosges also uses the platform to promote its retailers. The company keeps tabs on any tweets from people looking for its products and directs them to the nearest place to find its bacon chocolate bars, for example, even giving them a heads up about local sales and deals.
  • James Hodgins on 03 Jan 11
     
    Some good ideas highlighted for small businesses and retail clients.
James Hodgins

More Than 700 Billion YouTube Videos Were Viewed in 2010 [STATS] - 0 views

mashable.com/...youtube-700-billion-video

youtube stats

shared by James Hodgins on 22 Dec 10 - No Cached
  • uploaded more than 13 million hours of video content to its servers in the last 12 months, resulting in more than 700 billion YouTube video views
  • uploaded 850,000 minutes of video and watched 1.9 billion videos per day in the past year
James Hodgins

How Consumers Are Using Smartphones in Stores [STUDY] - 0 views

mashable.com/...smartphones-retail

mobile stats retail

shared by James Hodgins on 20 Dec 10 - No Cached
  • 52% used their smartphones to find a store location.48% used them to browse for products.40% compared prices with their smartphones.35% looked for discounts, deals, coupons or discount codes on their phones.34% checked product availability at retail stores or websites.
James Hodgins

Breathtaking Facebook Fan Pages | Designs Mag - 0 views

www.designsmag.com/...reathtaking-facebook-fan-pages

facebook design tab socialmedia

shared by James Hodgins on 17 Dec 10 - No Cached
  • James Hodgins on 17 Dec 10
     
    Great examples of Facebook custom tab design with videos and like buttons
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