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Kamini Ramsaran

Microsoft Teams Bing With Yelp to Enhance Search Results - Search Engines - News & Revi... - 0 views

www.eweek.com/...-Enhance-Search-Results-719006

mocrosoft teams bing search results engines news google reviews

shared by Kamini Ramsaran on 18 Jun 12 - No Cached
  • Microsoft has announced a deal with the community review site Yelp to add its reviews of restaurants, stores and other businesses to Bing search results.
  • Microsoft has partnered with Yelp to integrate its reviews into Bing search results.
  • Bing and other search engines have struggled to grow in comparison to the dominant Google
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  • Google acquired Zagat in September 2011 for $151 million as a way to compete against Yelp in the ad-supported review business.
  • Google in May rolled out the Google Knowledge Graph, which helps a user refine their search results.
  • In the Bing redesign that added the Facebook integration, Microsoft also added a middle column to the results page called “Snapshot.”
  • Kamini Ramsaran on 18 Jun 12
     
    Microsoft announced that they have partnered with Yelp to enhance their search results.  Google being the number 1 search engine, others are always looking for new ways to compete and possibly take over the number 1 spot.  Yelp is a website that provides users with reviews on businesses such as restaurants, hotels, bars, etc., like most free search engines, Yelp makes their money based off of advertising on their page. Aside from the addition to Yelp, Bing also added a Facebook connection to their search results.  If someone looks up a certain company that has a Facebook page, that page and user reviews will also come up in their search.  Recently Google added a feature called "The Knowledge Graph".  This feature can help distinguish the difference amongst your search if the topic you are researching has various meanings.  Bing came up with doing a "Snapshot" of the pages you search for to help you see more information about what you are searching for.    
ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry

shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
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  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  • amichellemagluta on 07 Nov 16
     
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
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  • anonymous on 12 Nov 16
     
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  • iancochran on 09 Apr 17
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  • mtorres619 on 10 Apr 17
     
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  • agarc521 on 04 Oct 17
     
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  • Rachel Rodriguez on 19 Nov 17
     
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  • Rachel Rodriguez on 19 Nov 17
     
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  • bdolman on 09 Apr 18
     
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  • aycasa on 19 Jul 18
     
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  • zport003 on 26 Sep 18
     
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  • gaston326 on 14 Nov 19
     
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  • pvega018 on 16 Nov 19
     
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
Hanlu Hu

E-Commerce for the Hospitality Industry | The Moscow Times - 6 views

www.themoscowtimes.com/...449373.html

technology

shared by Hanlu Hu on 30 May 12 - No Cached
  • E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet."
  • Accelerating Internet usage worldwide The Internet is the lowest cost hotel-booking channel Most travelers research hotel reservations on the Internet Social media and online hotel reviews are an increasingly important decision factor The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines.
  • Adding real time search functionality to your site, capability to generate user reviews, launching contests helps to build fresh content and quality links
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  • Heavy graphics, animation and flash demos cause your site to perform slowly. Sites that are built keeping these guidelines in mind will deliver better user experiences, will perform better on search engines, and ultimately drive higher ROI.
  • As things stand now, mobile queries represent about 10% of all queries made on Google. People are using mobile devices to conduct searches, as well as share content, connect with friends and browse the web
  • Embracing social media. 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites. A well-planned social initiative can turn fans into brand evangelists.
  • The Internet has consolidated itself as a very powerful platform that has changed the way we communicate, and the way we do business.
  • The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, why is hotel e-commerce so important today?
  • We forget that the human brain can only consume limited information. It is important to take a holistic approach and prioritize information. Good web site architecture and organized content improves site usability and its efficiency when used with search engines.
    • yan xie
      yan xie on 03 Jun 12
       
      It is true that we always forge how many information the human brain will take at once. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specifice products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider.
  • make sure your ad groups are made up of tightly knit keyword themes and that those keywords are reflected in your ad copy; ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
    • yan xie
      yan xie on 03 Jun 12
       
      As the point two mentioned, the customers cannot get so many information at once, and they also cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can.
  • Top e-commerce sites are continually testing new things. It's the only way to achieve continual improvement.
    • yan xie
      yan xie on 03 Jun 12
       
      To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' expericence.
  • hospitality industry has always been among the first to capitalize on new technologies
  • Gerardo Collado on 30 May 12
     
    The hospitality industry along with the resourcefulness of the Internet has allowed the Russian hospitality industry to benefit and grow with the technology of e-commerce. E-commerce is defined as "the buying and selling of products and service by businesses and consumers over the Internet". This technology is significant due to its beneficial factors of lowering costs, accessibility, decision-making, and media exposure. As well, the article provides for methods and advice regards effective strategies to utilize the Internet. Primarily, the speed of the website's functionality is essential, along with providing compatibility of browsers, thus, allowing for a better experience for users. The information in the website should be efficient, allowing for real time search whether using a mobile phone or a computer. It was informative to read the multiple functionality, that social media is playing in the hospitality industry regards the exposure and marketability. E-commerce has change the market of goods and services, from a tangible experience to digital experience, through the use of online shopping estimated at $228 Billion in 2010, a third derived from the purchase of travel and flight websites, thus, demonstrating the importance of the Internet in relation to consumerism.
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  • Avril Emmanuel on 01 Jun 12
     
    This article talks about why hotel E-commerce is essential today and how to go about having E-commerce work for your business/hotel. The article says, "The internet has consolidated itself as a very powerful platform that has changed he way we communicate, and the way we do business." This is the reason why businesses need to utilize the internet. According to the article these are the reasons that hotel e-commerce is important today: the internet is being used worldwide, the internet is the lowest cost hotel-booking medium, the internet is used, by travelers, to research hotels and their reservations, the internet is the home of social media and hotel reviews and the internet is preferred 17:1 over television and 6:1 over newspapers and magazines for travel information. It would be at a hotel's detriment if they do not utilize the internet and e-commerce. It isn't enough to use e-commerce for business but there must be an upkeep. It is extremely beneficial to research or monitor how customers and potential consumers are seeking information and what attracts them to a site. According to the article, e-commerce strategies that would 'help get the best from the internet world' are: 1. Search-friendly website design 2. Improving Conversion and Usability 3. Paid Search 4. Real time Search 5. Mobile Device Market 6. Social Media 7. Testing
  • yan xie on 03 Jun 12
     
    This article mentioned why the ecommerce important for the hospitality industry. And also there are more things they hospitality industry companies need to know. Although the e-commerce is the good way for customers to know the new products and new service from the hotels, sometimes the hotels provide so much information to customers. It lets customers confused and does not know what the specific products can meet their requirements. And sometimes, they feel some hard to understand your service so that they give up hotels service or new products to choose the one they are familiar. So how to make e-commerce usability and efficiency is a new point, which the hospitality industry company need to consider. As the point two mentioned, the customers cannot get so many information at once, and they cannot search lots of information at once. So the keyword themes is also another important thing for company to do the promotion and ads. This ads need to have the keywords to clearly reflect the offer promoted for customers. In this way, the customers will catch the information as possible as they can. It is true that we always forge how many information the human brain will take at once. To do the continually testing new things is always a best development way for the developing company. If the company cannot test the new things in their e-commerce sites and e-commerce process, the e-commerce of this company will be far away from other companies. Company need to have the innovation to make some new things for their e-commerce and do the test all the time to select the best way for the business and customers' experience.
  • xiyu wang on 16 Sep 12
     
    This article discusses about the application of e-commerce in hospitality industry. Internet has become a very powerful tool for customers when they are planing their travels. As the same time, it has become an important media for hotelierss to improve their businesses. Internet can provider a lot of online sources to customers when they make any dicisions. And how to make your web site become more competitive and attract more customers is the topic of this article. First of all, a good design for the web site is the most important thing for hotelierss. And the download speed is the basic factor. Quick download speed brings a good experience to users, and improves the ranking in organic search. Secondly, improving usability needs to be focused on by hotelierss. Large imformation may not be took in by users. You need to make your customers seethe most important information first. In other word, you need to prioritize your web site and make the imformation more understood. Paid search and real time search are also focused on by the author. Sometimes, paid search can make your hotel more compelling on the search engine. And some tips have been given in this articel to help the hotelierss to maximize conversions. Real time search is similar with paid search, and it needs compelling fresh content and quality incoming links on the web site. Maps, photo galleries, videos and press releases are creative ways to distrivute content on different channels. With more mobiles customers using, mobile represent about 10% of all queries make on Google. Hotels can exand the mobile market and improve the download speed of their site by avoid heavy graphics and flash, making their site is mobile compatible. Social media is in the same condition with mobile. Customers need more connections on social sites, so they want companies to interact with them through the social media. The last point is testing. Every new thing needs a lot of tests. It can provides changes and improvement for
  • Gaby Belardo on 16 Sep 12
     
    The article discusses power of internet and how different it is from magazine and television ads. "In terms of time your travel websites are available for are accessible for a longer period of time, the flexibility that the content can be changed without asking someone,if you have a content management system." Also travel websites will help your business potentially reach a wider audience. Another big advantage of having a travel website is it's availability even when your business is closed or no one is available to answer your phone. Everyone knows that there are so many time zones, and the visitors can come from any part of the world. So having a travel websites gives your travel business visibility for all 365 days of year 24x7.
  • Xiameng Zheng on 30 Jan 13
     
    In hospitality industry, customers are constantly seeking new sources of information to help them make decisions before purchasing services. E-commerce in hospitality industry is about the online buying and selling services. And it's become such an important source for the company and customer. Hospitality businesses are all involved in the trend. Smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. This article listed several basic e-commerce strategies that will help hoteliers to get the best from the Internet world.
  • Marcos Oliveira on 31 Jan 13
     
    As new technological advances are being made, the hospitality industry has always been among the first to capitalize on new technologies. The term e-commerce has been defined as the buying and selling of products and services by businesses and consumers over the internet. Now that hotels are involved directly with e-commerce it becomes even more important today because of the accelerating internet usage worldwide,the internet is still the lowest cost channel for booking, many travelers make their travel decisions via the internet. Embracing social media, 93% of social media users expect companies to have a social presence and 85% of social media users want comoanies to interact with them on social sites. A well-planned social iniative can turn fans into brand evangelists. This article dealt mainly with a brief introduction of what e-commerce is in terms of its defining and what it means to the hospitality industry. With more and more people utilizing the internet each day, the potential to have a person book a hotel room greatly increases. Several search engines have advertisements relating to many hotel companies offering specials and customers will see these ads and book. With more technological advances bound to come into play, its only a matter of time before the practice of e-commerce is taken to another level.
  • Ling Xiang on 31 Jan 13
     
    Over the last decade the population of Internet users has increased rapidly. The hospitality industry has always been among the first to capitalize on new technologies. E-commerce has been defined as "the buying and selling of products and services by businesses and consumers over the Internet." With hotel e-commerce, the landscape of the hospitality industry is forever changed. Online sales are an important part of the business. The growing importance of e-commerce in the modern hospitality industry has created an urgent need for simple solutions to manage companies' online presence. Now that each hotel is involved in e-commerce, reasons why is hotel e-commerce so important today may because the accelerating internet usage worldwide, the Internet is the lowest cost hotel-booking channel, and social media and online hotel reviews are an increasingly important decision factor.
  • Panpan Xie on 31 Jan 13
     
    E-commerce has become more and more important in our daily life, because many customers today prefer to use internet to help them make decisions. In hospitality industry, e-commerce also plays an important role, as internet is a very cheap and convenient booking channel and many people use the internet intensively. There are many e-commerce strategies for hoteliers, such as making friendly web site design, embracing social media, etc. As e-commerce has so many advantages, I think e-commerce is an opportunity for hoteliers to grasp. It is important for hoteliers to use different strategies to get the best from the internet world.
  • Hanlu Hu on 02 Feb 13
     
        This article introduced the function of ecommerce and the ecommerce effect for the hospitality industry. The author listed some important reasons about why hotel ecommerce is so important:1)Accelerating Internet usage worldwide.2)The Internet is the lowest cost hotel-booking channel. 3) Most travelers research hotel reservations on the Internet. 4)Social media and online hotel reviews are an increasingly important decision factor. 5) The web is the preferred media source for travel information, favored 17:1 over television and 6:1 over newspapers and magazines. This article also listed some basic e-commerce strategies that will help hoteliers to take advantage of ecommerce from the Internet world. 1) Search-friendly web site design.2) Improve conversion and usability 3) Paid search. 4) Real time search - natural ranking.5) Mobile.6) Embracing social media. 7) Test, test, test. Top e-commerce sites are continually testing new things.      In a summary, the author suggest smart hoteliers need to keep a sharp focus on the fundamental shift in ways customers are seeking information and channels that drive maximum return on investment. Moreover, hoteliers have to constantly learn and look for ways to harness the power of new developments and trends.
Minghui Zheng

Top 10 eCommerce Initiatives For Hoteliers in 2011 - 1 views

blog.milestoneinternet.com/...ecommerce-initiatives-for-2011

ecommerce initiatives hotel technology Mobile

shared by Minghui Zheng on 15 Sep 12 - No Cached
  • Good website architecture and organized content improves site usability and crawlability for search engines. Conversion optimization includes eye tracking studies, analyzing SEO and SEM strategy and finding out top queries, top site pages and top sites producing traffic. All these data points help in developing a step-by-step strategy to improve conversion and usability. Developing a strong architecture helps keep your site organized.
  • It is also important to optimize all aspects of your campaign to maximize conversion. Here are some tips: Ad Copy – make sure your ad has a call to action and offers value to customers Ad Groups – make sure your ad groups are made up of tightly knit keyword themes, and that those keywords are reflected in your ad copy Landing Pages – ensure your landing pages clearly reflect the offer which is promoted in the ad copy and includes clear calls to action and conversion factors
  • Online Video – People are spending more time watching online videos. According to recent studies by Nielson (August 2010), approximately 70% of global online consumers watch online videos. (http://blog.nielsen.com/nielsenwire/global/report-how-we-watch-the-global-state-of-video-consumption/) In June of 2010, more than 10 billion videos were streamed in the US alone. YouTube continues to be one of the main players in the market along with Google Video and several others. Videos draw more visitors to your site and gain greater visibility as search engines move towards displaying universal search results. Video search is still less competitive in nature and can be super effective.
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  • Google has recently announced that the mobile market is their priority. We are seeing a steady growth in traffic coming to our client sites from mobile phones and smart phones. Hoteliers can leverage the mobile market by optimizing their site for mobile phones, improving the download speed of their site by avoiding heavy graphics and flash, making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social, and local.
  • As a hotelier, it is important to decide where to focus your energies given the increasing opportunities and channels where you can market your hotels. It is key to evaluate ROI across all traditional online and offline channels and to capitalize on the immense advantages that new emerging media offers. These tips can help you market smarter and help you embrace innovative tools and technologies to stay ahead of the game and improve your returns! We wish all the readers the very best with their eCommerce strategies in 2011.
  • Minghui Zheng on 15 Sep 12
     
    Internet marketing is an essential part of the overall marketing portfolio of hotels. These top ten ecommerce promotion ideas, channels, and strategies can drive maximum Return on Investment. 1. Search friendly website design has new meaning - fast and integrated. Hoteliers should consider which channels their target customers are utilizing, and develop integrated promotion plans across all channels. 2. Hoteliers should focus on improve conversion and usability when they provide an increasing volume of information. 3. Search is becoming more local in nature. 4. Expand paid search beyond traditional channel. 5. Real time search - Natural Ranking (SEO) becomes more real, local and social. 6. Image and Video search is an effective way to capitalize on different search traffic. 7. Mobile search continues to be local in nature. 8. Embracing social media - it's here to stay! 9. Hyperlocal is really an extension of your local social search marketing. 10. Utilizing Blogs to connect and promote time sensitive information.
laura kaczkowski

Travel Agents Increase Use of GDS to Book Hotel Rooms - 3 views

www.prnewswire.com/...ook-hotel-rooms-135915248.html

shared by laura kaczkowski on 14 Sep 12 - No Cached
  • Advanced Search Search Products & Services    News Releases Close Send a release Member sign in Become a member For bloggers For journalists Global sites Products & Services Knowledge Center Browse News Releases Contact PR Newswire
  • he leading global provider of revenue generating solutions for hoteliers, clearly demonstrates how crucial Global Distribution System (GDS) platforms and GDS Shopping Displays are to travel agents:
  • 84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.
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  • where 26 percent of travel agents stated that they used their GDS platform more often than in the past and 19 percent said they used the GDS Shopping Displays more often than before.
  • "Travel agents are increasing GDS hotel use, and have once again confirmed their confidence in GDS Shopping and Booking Displays,"
  • Travel agents in 25 countries across the Americas, EMEA (Europe/Middle East/Africa) and Asia/Pacific regions who subscribe to one of the four major GDS systems were asked to participate.
  • n the survey, travel agents worldwide also indicated that promotional messages are effective and often prompt bookings: 66 percent of all travel agents surveyed who were aware of promotional messages requested additional information by looking at the screen attached to the promotional message.
  • "This survey definitively shows that promotional messages are not only an excellent way to reach travel agents, but also a valuable sales catalyst,
  • s the leading provider of revenue generating solutions for hoteliers across the globe. TravelClick offers hotels world-class reservation solutions, business intelligence products and comprehensive media and marketing solutions to help hotels grow their business.
  • is one of the fastest growing marketing research firms in the United States. With offices across the country and in Europe and partnerships with many of the largest companies in the financial services, consumer package goods, automotive, healthcare, media, technology and travel and leisure industries worldwide, PMI also offers advanced advertising and brand measurement along with direct marketing expertise.

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  • laura kaczkowski on 14 Sep 12
     
    In the article, "Travel Agents Increase Use of GDS to Book Hotel Rooms," it talked about how the leading global provider of revenue is generating solutions for hotels, it shows how important GDS platforms are to travel agents. "84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more." Back in 2009, when the last study was conducted, about 26 percents of travel agents said that they used their GDS platform more often than in the past. This study also states that the annual GDS shopping displays will be over $50 million in 2011, which will increase more than a million bookings compared to 2010. There was another survey that was done and they surveyed different travel agents from across the world that were subscribed to a major GDS system. In the survey the travel agents indicated that promotional messages are effective and often prompt bookings. Out of the travel agents they surveyed, 66% said that they were aware of the "promotional messages requested addition information by looking at the screen attached to he promotional message." From this survey it showed that promotional messages are an excellent way to reach travel agents and from reaching the agent, they also reaching the customer, it's a win-win reaction.
  • Michael Anthony on 14 Sep 12
     
    I enjoyed the part about brand and promotional messaging, that is always a lure for me. When I see an attractive offer, evern If I'm not interested in booking or going to the destination, I often click on it anyway just to see the offer. It is a very effective marketing tool.
anonymous

7 Advantages of Digital Marketing in Hospitality Industry - Wikhotel - 0 views

blog.wikhotel360.com/keting-in-hospitality-industry

shared by anonymous on 08 Nov 18 - No Cached
  • Of all the sectors in the economy, none is affected by digital trends as much as the hospitality industry.
  • Most of the customers in this industry are social travelers and tourists, who spend a lot of hours online researching on places to visit, hotels to book, and restaurants to dine in.
  • digital marketing has become the most viable way of getting to potential customers, establishing a brand, and developing a group of loyal customers.
  • ...14 more annotations...
  • creating content such as photos, videos, articles, and social media posts that do not boldly promote the business but generates an interest in it.
  • good for customer retention as it engages customers and keeps them in the loop about your services.
  • search engine optimization, is a marketing strategy that aims at improving your rankings on search engine results pages.
  • if a potential client searches for “affordable hotels in town A”, chances are he/she will click on some of the results appearing in the first results page
  • Currently, customers often look up online opinions, ratings, and reviews of your business before making a purchase.
  • Paid searches involve making payments to search engines such as Google, so that your site’s results may appear first whenever someone searches for a certain keyword.
  • Search Engine Advertising also requires a lot of technical input. First, you need to identify the right key search words used by potential customers, such as “best spas in town B”. Secondly, getting advertising space on search engines involves a bidding war.
  • social media is the go-to platform for most internet users
  • Averagely, internet users spend 30% of their online time on social networking sites. It is, therefore, a great place for advertising your service
  • The social media marketing strategy will, therefore, aim at reaching users of all social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn
  • SEA (Search engine advertising), on the other hand, enables you to achieve this almost instantly.
  • A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants.
  • Good user experience is determined by several factors. For starters, your web design and layout should be captivating, and easy to use. At the same time, the platform should work well on computers as well as mobile devices and tablets. All these are tasks that are handled by digital marketing agencies.
  • The key issue in this strategy is to get the content right. It needs to be engaging and captivating so as to draw an audience
  • linanzhang on 08 Nov 18
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. As we know, digital marketing gots lots of advantages. The first one is content marketing. The issue in this strategy is The key issue in this to get the content right. This strategy needs to be engaging and captivating so as to draw an audience. The second strategy is SEO (search engine optimization). This strategy aims to improve the rankings of the company. The third strategy is the SEA. (Search engine advertising) This can achieve this almost instantly. The fourth one is expanding your social media presence. The social media marketing strategy will aim users for social networking sites including Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn. The fifth one is email marketing. Email marketing requires creativity. The sixth one is e-reputation. A good e-reputation marketing strategy is multi-disciplinary that often requires input from digital marketing and public image consultants. The last one is user experience. Good user experience is determined by several factors.
  • ...3 more comments...
  • alexaperez14 on 01 Oct 19
     
    This article talks about the different marketing strategies that have been the most effective to businesses in the hospitality sector. While digital marketing is the future of marketing strategies, it has become the most popular in the hospitality industry. Many customers go to the web to discover things such as places to stay, places to eat, and other recreational services. With a great digital marketing strategy, whether it be through social media, search engine advertising, search engine optimization, or proximity marketing, you can build up a loyal client base for your business.
  • gabybilk on 13 Nov 19
     
    Technology has a huge impact in the hospitality industry, especially over the years that social media and research engines have become such a big part of our every day lives. Digital marketing has become one of the most reliable ways to promote and establish brands. One of the most effective method is content marketing which involves sharing or posting photos, videos, and articles on social media to promote the business. SEO is another strategy which involves having the marketing team use key words for the businesses main page to help the business pop up on the main page of search engines. Search engine advertisment is used to promote the business through search engines like google, for example. Being one of the business in the top of the first page makes it more likely for your business to receive recognition.Sociall media marketing and internet presence is the key to e-marketing.
  • edagt001 on 27 Mar 20
     
    This article talks about the ways digital marketing can help the hospitality industry use to improve in the long term.
  • Taj Buckley on 02 Apr 20
     
    In all sectors of economy the hospitality industry is affected the most by digital trends. Content marketing should be a big focus for hospitality like the photos, videos and articles you post about your business. SEO or search engine optimization should be used to improve rankings on search engine results page. Expand your social media presence but post 3-4 times a day with content that is relatable to the current trends going on.
  • anonymous on 24 Apr 20
     
    This article goes over how in todays world technology is how everyone one is communicating and because of this digital marketing is the way in. They go over seven reasons why its so beneficial to utilize.
ravicka

E-Commerce for the Hospitality Industry | News | The Moscow Times - 0 views

www.themoscowtimes.com/...449373.html

shared by ravicka on 02 Jun 14 - No Cached
  • a list of the basic e-commerce strategies that will help to get the best from the Internet world.
  • Site download speed is one of the most important ranking factors in organic search.
  • We forget that the human brain can only consume limited information.
  • ...12 more annotations...
  • ensure that your landing pages clearly reflect the offer promoted in the ad copy and includes clear calls to action and conversion factors.
  • Maps, photo galleries, videos and press releases are creative ways to distribute content on different channels.
  • 93 percent of social media users expect companies to have a social presence. 85 percent of social media users want companies to interact with them on social sites.
  • changing one word in a headline increased sales over 3 times
  • Search-friendly web site design
  • Improve conversion and usability. With the increasing volume of information that hoteliers are trying to provide travelers, it is key for hotels to focus on usability and conversion.
  • Paid search. This instantly drives targeted, qualified traffic to the web site and increases conversions.
  • Real time search — natural ranking. Building strong sites with compelling fresh content, and quality incoming links will always be essential for any site.
  • Hotels can leverage the mobile market by optimizing their site for mobile phones, improving the download speed of their site by avoiding heavy graphics and flash, making sure their site is mobile compatible, and promoting mobile sites across all platforms including paid, social and local.
  • Embracing social media.
  • A well-planned social initiative can turn fans into brand evangelists.
  • Hoteliers need to ensure that they are using the full potential of the Internet.
  • nadiatc on 02 Jun 14
     
    With the rapid growth and increased use of the Internet over the past 2 decades, industry professional Andrey Smirnov gives 7 tips to other industry leaders on maximizing their presence in e-commerce and in consumer minds: (1) make your website quick to download and easy to find; (2) organize content by prioritizing information; (3) when offering promotions, clearly reflect it with a call to action; (4) distribute 'fresh' content on different channels (i.e., photo galleries, press releases, etc.); (5) maximize on mobile marketing; (6) embrace social media; and (7) continually improve by testing new things.
  • haelidenton on 13 Sep 14
     
    The internet is constantly changing, the way we communicate and they way we do business. The hospitality industry is always quick to capitalize on new technologies. However, the e-commerce growth in the hospitality industry has created an urgent need for simple changes to companies' presence online. So when every hotel is involved in e-commerce, why is it so important today? It is simple. Today, the internet is the lowest cost hotel-booking channel. As well as now, most travelers are searching and making hotel reservations online. Lastly, social media and online hotel reviews are increasing and have made an important decision factor. Now, hoteliers need to keep focus on what information customers are seeking and what they are looking for online. There are a few basic strategies that will help drive usage from the internet world. Some of those are: vave a search-friendly website, focus on usability and conversation taking a holistic approach and prioritize information, and lastly make websites compatible for mobile phones. If hoteliers can use the full potential of the internet, they will maximize their return on investment in e-commerce. The hospitality industry needs to constantly learn and look for ways to use the new developments and trends.
  • ravicka on 27 Jan 15
     
    Andrey Smirnov in his article "E-Commerce for the Hospitality Industry highlights how the internet has changed the way business is done not only in the hospitality industry but as a whole. He stresses the importance of e-commerce in the hospitatlity industry and why hoteliers must utilise strategies to ensure they make the most of the marketing and sales opportunties the internet provides. There are a few things that hoteliers must do to make the most of what the internet provides. They include: (1) Search Friendly Website Design - "site download speed is one of the most important ranking factors in organic search" says Smirnov therfore hoteliers must ensure that their site is properly designed and compatible across any browser, any items that causes the site to perform poorly shoud be eliminated as internet users similar to hotel guests tend to only visit sites where they can receive the best experience yet. (2) Improve conversion and Usability - content on website must be properly organised and users must not be bombaded by information. (3)Search - Hoteliers must focus on Paid searches as well as Real time search to increase traffic. Paid searches ensure that your targeted traffic are directed right to you. Whereas with a great web design with strong content that is also timely the natural ranking of the oranisation website can be increased thus increasing tracffic to it. (4)Mobile - Mobile devices have become a popular means of conducting e-business related activities for consumers therefore the hotel that ensures that their online services are accessible from mobile devices will be putting themselves ahead of the game. (5) Embracing Social Media - According to Smirnov 93 percent of social media users expect companies to have a social presence and 85 percent of social media users want companies to interact with them on social sites. With this being said one can see why a social media presence is one that cannot be overlooked. It is important that co
Paulette Grant

New Search Technologies Mine the Web More Deeply - NYTimes.com - 1 views

www.nytimes.com/...23search.html

deep search data technology

shared by Paulette Grant on 31 May 13 - No Cached
  • Beyond the realm of consumer searches, Deep Web technologies may eventually let businesses use data in new ways. For example, a health site could cross-reference data from pharmaceutical companies with the latest findings from medical researchers, or a local news site could extend its coverage by letting users tap into public records stored in government databases.
  • Paulette Grant on 31 May 13
     
    The article talks about the new kinds of technology that major search engines such as google are using to reduce the 99% of data that is hidden and largely unsearchable by search engines. This 99% of information is indeed public but the challenge that search engines continue to face is finding a way to access these information. With the use of these new technology they will be able to explore beyond their current reach which will likely return a better quality of information that is delivered to online users. The new technology includes a software developed by Kosmix that would match data bases that contain meaningful information relative to queries been made, hence delivering a summary regarding important topics from numerous internet sources. Google on the other hand uses a web search strategy where it utilizes certain programs to determine the contents of all the websites that it comes in contact with. Deep peep is yet another technology that will send out spiders to crawl the web and index all data base on the web. This seem quite difficult to accomplish as the accumulation of information on the web is so profound that its needs more than just a crawler to penetrate deep beyond the tiny surface of the web that is presently been searched. Indexing every website will be a challenge as many website owners ensure that their websites are built to highly reduce, or block searches by search engines. Website integration technology has also been explore. Websites cross reference each other; an action that is quite similar to semantic web. However in my view if sematic web is unrealized; quite unknown and many online users are not familiar with its potential to interconnect data how is it that another program built on this platform or similar will be able to perform the task that semantic web never did? While the article was written a few years back it goes to show that the endeavors to penetrate unsearchable data bases have long been approached, and presently ther
alibaba0512

From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Trav... - 0 views

www.hospitalitynet.org/...4060040.html

shared by alibaba0512 on 30 Mar 13 - No Cached
  • 27 March 2013 From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process With 87% of online users reporting that Social Media recommenda
  • tions impact hotel choice, it is no secret that social media influences the travel planning process.
  • Graph Search, which is still currently in Beta and will be rolled out to all Facebook users in coming months, allows users to search for people, places, and things, based on various Facebook connections such as location, interests, places friends have visited, and more.
  • ...2 more annotations...
  • The Dreaming Phase: Where should I travel next? When online travel planners are looking for vacation inspiration, they can now turn to Facebook Graph Search to see places their friends have visited. This adds a more personalized element to researching possible vacation destinations. Users can search phrases like "Photos taken at places my friends have been to" and "Photos taken at hotels by my friends" to see more personalized search results from friends rather than conducting a more general Google search for potential travel destinations.
  • The Sharing Phase: How can I make my friends jealous? Not only can Facebook Graph Search help users discover recommendations from friends on things to do, it also allows them to share their own experiences on Facebook to add additional content to the Facebook Graph. One guest's Experience and Sharing phase can potentially ignite and influence a future guest's Inspiration and Planning phase when they view friends' scenic and enticing travel photos in Facebook Graph Search results.
  • alibaba0512 on 30 Mar 13
     
    Dining, traveling and sport are the keys for socialization. Hence, as the leader, Facebook users can also benefit from their friend's recommendations. Graph search phase can also gather all the friend's travel experiences and transfer it into social networking. It could be a Emarketing approach for travel industry.   
Allen Lok

New Retail Credit Card Standards Affect Quick Service Restaurants | QSR magazine - 0 views

www.qsrmagazine.com/...are-you-ready-emv

shared by Allen Lok on 01 Mar 13 - No Cached
  • By October 2015, all restaurants and other merchants will be subjected to new Europay, Mastercard, and Visa (EMV) standards, which reflect a shift from magnetic-stripe credit cards to chip-and-pin cards.
  • , the chip-based cards require insertion of the card into a terminal throughout the entire transaction.
  • chip-based cards are less susceptible to fraud.
  • ...1 more annotation...
  • It’s a rather slow conversion over to EMV. But it’s definitely coming.” View the discussion thread. Subscribe Subscribe to QSR Renew Update Address eLetters Advertising Contact &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Articles Food &amp; BeverageMenu Innovations Marc Halperin: Resident F&amp;B Expert Food Safety Health Ingredients &amp; Dayparts ExpansionQSR 50 Franchising Growth Fast Casual George Green: Fast-Casual Expert Emerging Concepts TechnologyOrdering Social Media Promotions Sustainability Denise Lee Yohn: QSR’s Marketing Guru OperationsExecutive Insights Competition In the Store Consumer Trends Charitable Giving Outside Insights Women in Foodservice Human Resources Alan Philips: Trends to Watch Research QSR 50 OneSource Drive-Thru Study Growth 40 Smart Chain Franchise Opportunities Find a Supplier Find a Job Restaurant Management Events NRA Show <a h
  • Allen Lok on 01 Mar 13
     
    A new set of standards is coming up for credit card transactions. EMV or Europay, Mastercard, Visa, standards include a chip-and-pin device on the card that requires the card to be inserted into the card processing terminal. While this does not prevent all fraud, it's important that this standard is mandatory by 2015 and business operators should be preparing for changes.
Frances Mesa

2013: The year of three-screen hospitality - 0 views

www.hotelnewsnow.com/...ar-of-three-screen-hospitality

hospitality; technology software tech hotel

shared by Frances Mesa on 05 Jun 13 - No Cached
  • Industry experts have projected staggering growth rates in leisure and unmanaged business travel bookings via the mobile channel: from $753 million in 2011 to $1.4 million in 2012, according to PhoCusWright research.
  • And yet, a careful analysis of all the industry stats and projections reveals a very interesting picture that not all hoteliers fully understand: The majority of the mobile bookings, roomnights and revenue are generated by tablet devices, not by smartphones.
  • Three distinct device categories constitute the three screens to which hoteliers should pay special attention in 2013: desktop, mobile and tablet.
  • ...6 more annotations...
  • For all practical purposes, the desktop, mobile device and tablet all address different needs at different times of the day and week.
  • Google also reports different search dynamics across the three device/channel categories and a dramatic increase in hotel queries in the mobile and tablet channels.
  • 2013: The year of three-screen hospitality Google projects an overall increase in number of search queries by 24% in 2013, but search data differs dramatically across the three device categories. Searches from mobile devices will experience an increase of 68%, while searches from tablets will increase by more than 180%. Desktop searches will experience a decline of 4%.
  • 2013: The year of three-screen hospitality Google projects an overall increase in number of search queries by 24% in 2013, but search data differs dramatically across the three device categories. Searches from mobile devices will experience an increase of 68%, while searches from tablets will increase by more than 180%. Desktop searches will experience a decline of 4%.
  • Hotel marketers should consider either enhancing their desktop website for the touch-screen tablet environment or building a tablet-only version of their website in addition to their desktop and mobile sites, which all should be managed via a single digital content depository-enabled content management system
  • Hotel marketers should consider either enhancing their desktop website for the touch-screen tablet environment or building a tablet-only version of their website in addition to their desktop and mobile sites, which all should be managed via a single digital content depository-enabled content management system
  • Frances Mesa on 05 Jun 13
     
    Three screen hospitality: Desktop, Mobile phones and tablet. All three channels must be integrated in the hotel's multi-channel marketing strategy.
  • Frances Mesa on 06 Jun 13
     
    This article was about the three-screen in hospitality: desktop, mobile phones and tablets. As technology progresses hotel marketers have to keep up with all the new technology to keep their future guest happy and satisfied. Nowadays, future guests can book through their desktop or mobile phone or tablet. Therefore, hotels have to improve their websites so guest can access the website through the different three devices. There are different content needs- Each device has to meet different needs and different user intent- Each device is used for different situations, like mobile phones vs Tables to book a hotel (entering your credit card information). Lastly, Mobile vs. Tablet connectivity- tablet needs a Wi-Fi connection and mobile devices use telecommunication carriers.
Maria Zuniga

5 Profitable Internet Marketing Strategies for Hotels - 0 views

www.webpagefx.com/...hotels

shared by Maria Zuniga on 16 Nov 17 - No Cached
  • If you're a hotel owner, chances are you are always looking to attract new guests to your location
  • Hospitality marketing is not always easy
  • Optimize your website for search engines
  • ...15 more annotations...
  • One of the most crucial strategies for hospitality marketing involves ensuring the visibility of your hotel's website on search engines
  • Having this information available up front can provide enormous benefits for your hotel. If you neglect this strategy in your hotel Internet marketing plan, you will be sacrificing many potential guests. One study found that 40% of mobile searchers are looking for travel-related information, like hotels, are likely to place phone calls if the option is available. Setting up your Google My Business page can make that option available instantly!
  • Research has shown that the top result in searches gets around 33% of clicks. This drops to 17% for the second result and 11% for the third. If you're on the second page, you're looking at about 1% or less.
  • Strengthen your local SEO
  • earch engine optimization involves making critical updates to your website's content, code, links, and occasionally layout to improve its likelihood of ranking in user searches.
  • Encourage interaction on social media
  • Because hotels may have a hard time gaining a large number of engaged fans to consume their content or make future bookings, a shift in approach is recommended. For hotels, social media can be an incredible way to encourage interaction with past, current, or future guests, solve customer service issues in a timely manner or highlight the positive experiences that guests have had at your hotel
  • Linking to your social media pages from your hotel website, and ensuring that they are checked regularly, can help encourage potential guests to contact you there. You may also want to add a tagline to your website, such as, "contact us on Facebook or Twitter with any questions we may answer about your stay"—to encourage this behavior.
  • Social media also helps humanize your business so that you can more easily relate to customers, making it a valuable part of an overall hotel internet marketing strategy.
  • Educate guests with content marketing
  • you may know that adding informative, keyword-rich content to your website is one of the best ways to improve your ranking on search engines
  • Dominate your competitors with PPC
  • nternet marketing for hotels can be highly challenging if you operate in a city that is a popular vacation spot or tourist attraction.
  • Pay-per-click advertising, or PPC, is another way that you can boost your hotel's visibility in search results. Searches on Google don't deliver just natural (also called "organic") results—they also deliver paid ads that have been placed there by companies or businesses.
  • PPC advertising works like this: your hotel sets up ads around certain relevant keywords, like "hotel in [city][state]." You then bid a certain amount, usually suggested by Google, to have your ads appear at the top and along the sides of organic search results. You don't pay anything for your ads unless they are clicked—thus the name "pay-per-click."
  • Maria Zuniga on 16 Nov 17
     
    This article was very interesting because it provided us with 5 different strategies to effectively use e-marketing for hotels. The five strategies they come up with are: Optimize your website for search engines, Strengthen your local SEO, Encourage interaction on social media, Educate guests with content marketing, and Dominate your competitors with PPC. All of these are very helpful hints that we might have heard of before, but it is crucial to go more in depth. I found very interesting that all of them are free except for the last one that requires a bit of an investment.
Yue Zhang

3 ways to boost hotel search-engine rankings - 0 views

www.hotelnewsnow.com/...t-hotel-search-engine-rankings

hotel ， search engine

shared by Yue Zhang on 22 Jan 12 - No Cached
  • Yue Zhang on 22 Jan 12
     
    Hotels put their information on the search engines, such as the Google, for their potential guests getting the information about their hotels. When people search on the Internet, they will focus on the first page of the search results, and for the hotels, if they are being listed in the top pages, they have more chances for attracting guests. However, how to boost their visibility in the hotel space on Google, Bing and the other local search engines? This article gives us three steps. Firstly, claim your local listings. Claiming your local listings will help the hotels ensure the name, address and phone number being consistent across the Internet correctly, and also show that the hotel is an active business owner. Secondly, tweak your onsite location pages. Here contains two basic steps: the corporate umbrella website conundrum , which is suitable for a hotel management group; and single domain per location, refers to a smaller business with one location. Thirdly, get a little more technical. Do not ignore the small changes, such as repeating addresses and other location information, these small changes can strengthen your credibility and lead to increased visibility.
  • Jingyi Wen on 22 Jan 12
     
    From my personal experience I will choose the search result on the top page. So this article is very useful for the hotels to increase the website visit. The high website visit means more potential customers.
  • Yu Zhai on 22 Jan 12
     
    Yeah, put information of hotels on search engines is a great idea as a advertisement promotion. But it takes lots of money, and more expensive with the more popular search-engine. How to spend lowest money to have most benefit? Anyway, this is another problem, this article is good to summarize a guidance for hotels.
marylauren1717

WebRezPro PMS Celebrates 10 Years as Leading Cloud-Based Hotel Property Management Syst... - 0 views

www.timesunion.com/...0-Years-as-Leading-4405206.php

hotel property management system hospitality technology

shared by marylauren1717 on 09 Apr 13 - No Cached
  • This year marks Cloud-based hotel PMS WebRezPro’s 10th anniversary providing hoteliers and other accommodation providers with a sophisticated yet affordable property management system. A pioneering hotel PMS when it began, WebRezPro has progressed to become a leader in Cloud-based hospitality software.
  • “We’re very proud to celebrate this milestone,” said Frank Verhagen, President of WWT. “Ten years ago, Web-based hospitality software was just a fledgling concept, but we immediately saw the benefits that browser-based technology could bring to hoteliers. With WebRezPro, our clients could finally gain access to a sophisticated, full-featured hotel PMS without the exorbitant price tag of a traditional legacy system,” continued Verhagen.
  • marylauren1717 on 09 Apr 13
     
    WebRezPro, "a powerful and cost-effective Cloud-based property management system designed to meet the front and back office needs of single independent hotel groups and chains," is celebrating their 10th anniversary of providing their clients with property management systems. It is now known as one of the hospitality industry's leading Cloud-based property management systems. To celebrate, WebRezPro will be launched an improved user interface this year. It will focus on increasing mobile-optimized functions for smartphones. 
Krystal Jost

Are Independent Hotel Operators Leading the Way in Driving Property Management System E... - 0 views

www.sfgate.com/...rs-Leading-the-Way-3787770.php

shared by Krystal Jost on 31 Jan 13 - No Cached
  • Maestro empowers hundreds of high-touch independent operators and hotel groups to grow their business and stay ahead of the competition with innovative technology backed by the industry’s most reputable Diamond Plus service.
  • Lodging Hospitality Management (LHM) uses flag-mandated PMSes for its Hilton, IHG, and Marriott properties, but it relies on NORTHWIND’s Maestro System for its independents.
  • Maestro empowers hotel groups with enterprise-wide system solutions that deliver true centralized management controls on a single database. This enables closer property coordination, cross-property booking and upsell capabilities, and consistent guest recognition at all touch points for all&nbsp;properties.
  • Krystal Jost on 31 Jan 13
     
    This article focuses on the benefits that Maestro (a property management system) offers to hotels and how it has been benefitting hotels that currently use their system, more specifically, smaller, independent hotels. Most chain hotels and large facilities are required to utilize a flag-mandated property management system. However, independent operators are not linked with these mandated systems, and have a choice as to which system to utilize. Maestro claims to offer Northwind, a service that allows Maestro to be utilized in a cloud-based system, enabling it to host multiple properties and save the establishment money by not requiring them to purchase servers and security, whereas a traditional PMS would have done so. The president of Northwind also states that they strive for their clients to succeed and that it is more of a partnership with those who utilize their service, and their goal is to make a hotel's operations more profitable and efficient. The article continues on to explain the uses and functions of the Maestro system, including being fully-integrates and offering operators loyalty program benefits and the functionality to compete with programs that were solely available to chains. It also tracks points earned and redemption stays as well for those loyalty programs, and claims to minimize errors and save operators money. It also allows integrations that provides social media outlets through the property management system, allowing the user to operate their business simultaneously through different systems. Maestro also boasts that the utilization of their property management system allows hotels to increase their direct bookings through the property for a lower cost than if they were to utilize a different system in which it was not flawlessly and seamlessly integrated with a global distribution system. It seems to be a property management system that enables users to complete many tasks at once, from one location, without having the hassle of
tjcamino

IT class | Diigo - 0 views

www.diigo.com/...IT%20class

emarketing hospitality hotel search advertising

shared by tjcamino on 14 Feb 20 - No Cached
  • tjcamino on 14 Feb 20
     
    E-Marketing in the hospitality industry I found this article very informative and helpful. E-marketing could also be called Internet marketing, web marketing, online marketing and even digital marketing. In the hospitality industry, these marketing strategies are growing at a dramatic pace. Because this is making such a significantly impact behaviors by driving more revenues. The article explains the five main sections of e-marketing. 1) Search Engines Marketing * This is the largest majority of internet surfing allowing the hotel to drive targeted traffic to the company's website. 2) Sponsored Search * This type of marketing, is sponsored search corresponds to search ads through a bidding process on keywords. 3) Social Media Marketing * This allow companies to use websites like Facebook, Twitter, and YouTube allowing to take advantage of spreading any information or updates posted repeatedly whenever they want. It also targets a wide audience. In other words, it's the new word of mouth. 4) Mobil Advertising * This is one of the fastest growing e-marketing advertising. With almost everyone nowadays carrying a smart phone, this type of advertising could be critical to bring in new business for the hotel. 5) Email Advertising. * This is the most powerful e-marketing tool for hoteliers to use. It gives you direct revenue opportunities for past, present and future guests. Nowadays, online marketing is the most powerful advertising methods. All companies in the Tourism and Hospitality industry are competing to lead the online marketing techniques to order to shift the market to increase their online traffic and generate more revenues.
Amy Sena

Homeland Security Approves Their Right To Search and Seize Your Electronics Without Sus... - 0 views

www.forbes.com/...-electronics-without-suspicion

shared by Amy Sena on 16 Feb 13 - No Cached
  • the Department of Homeland Security quietly released a strangely worded document reaffirming their own right to search and seize your electronics without suspicion or cause, anywhere along the United States border (which they define as 100 miles in from the border – an area twice as long as Rhode Island).&nbsp; In reality, this is nothing new, Homeland Security been doing this since at least 2009
  • For now, the business community has figured out a way around having the government search and confiscate devices with company secrets – give their employees blank laptops, and put the important information in the cloud.
  • Courts around the country are struggling to decide how to balance security with privacy.
  • ...1 more annotation...
  • In today’s world of cloud computing and ubiquitous screens, these protections are&nbsp;horribly inadequate
  • Amy Sena on 16 Feb 13
     
    Since 2009 Homeland Security has been searching and seizing electronics without suspicion or cause anywhere along the United States border. The business community has figured out how to get around the government searches by providing their employees with blank laptops and putting important information in the cloud. It has now been 25 years since Ronald Reagan signed the digital privacy protection laws which in today's rapidly advancing technology era these protections are inadequate.
elena_martynova

Airline global distribution system Amadeus offers cloud scalability - 1 views

www.computerweekly.com/...adeus-offers-cloud-scalability

shared by elena_martynova on 27 Jan 17 - No Cached
  • Amadeus has begun offering a cloud service on the Google Compute infrastructure as a service (IaaS) platform to prevent the back-end flight-booking systems of the airlines from being overloaded by internet requests.
  • Traditionally, checking for seat availability – known as airline inventory – was mainly used by travel agents, but the growth of automated internet searches is putting airline IT systems under excessive strain.
  • Christophe Defayet, director of R&amp;D, airline IT at Amadeus, said: “The problem we faced in the past year is the look-to-book ratio has increased. For the travel industry, we are trying to bring the best availability across all channels.”
  • ...8 more annotations...
  • Caching flight inventory data to buffer internet-based queries is not effective
  • Cache-based systems within major shopping engines have certain limitations, and they do not accurately reflect our sophisticated revenue management policies
  • To overcome the limitations of caching, Amadeus has developed the Airline Cloud Availability service, which uses the Couchbase NoSQL database. According to Amadeus, the cloud-based system can help airlines cope with the huge increase in search and shopping volumes.&nbsp;
  • By synchronising the airline’s central systems and the distributed instances of the airline’s availability calculation in real-time, Lufthansa said consumers can search and shop for offers more efficiently and receive 100% accurate results of the airline’s availability. At the same time, the airline is able to respond to the exponential growth in online flight queries.
  • The service can be scaled up on demand to meet airline and channel needs, offering flexibility and efficiency
  • Combined with highly automated cloud infrastructure, it copes with any search peak, which means airlines do not need to anticipate such peaks several months in advance.
  • Airline Cloud Availability was successfully piloted by Lufthansa in the second quarter of 2015, easily absorbing a 20-fold increase in transaction volumes.
  • This solution combines our airline industry expertise, along with Amadeus technology leadership to deploy a fully scalable remote instance of our content within the proven Google Cloud Platform. With the continuous proliferation of digital channels, this future-proof innovation has opened a new era in real-time merchandising.
  • elena_martynova on 27 Jan 17
     
    One of the 4 major GDS systems-Amadeus has begun offering a cloud service on the Google Compute infrastructure as a service platform to prevent overloading by internet requests. It helps to scale Amadeus service to support internet flight searches. The cloud-based system can help airlines to cope with the huge increase in search and consumer can receive 100% accurate results of the airline's availability.
Jeremy Fairley

Siri the mobile travel agent [VIDEO] | Tnooz - 2 views

www.tnooz.com/...-the-mobile-travel-agent-video

mobile travel agent video software technology hardware

shared by Jeremy Fairley on 20 Jan 12 - No Cached
Diane Cacho liked it
  • Jeremy Fairley on 20 Jan 12
     
    Great article about the use of Siri, Apple's voice activated virtual assistant, and the use of voice activated travel search. The video demonstrated by the CEO of Bonvoy Group travel demonstrates voice activated flight status searches as well as searching of future flights to which the Bonvoy systems emails you the results based on your search. The potential for voice activated flight is enormous and it will be interesting to see if other travel OTA sites such as Travelocity, Hotels.com, Orbitz etc, adopt similar uses of this technology. I can see the use of this on hotel booking sites either via thrid party as well as direct through the hotel. Also sites like Open Table make use of Siri for voice activated reservation. With Siri still in its "beta" phase, the opportunity for developers and the travel industry to build apps like these is very good.
  • Joe Cilli on 20 Jan 12
     
    I posted this article on Scoop.It. This is more evidence of the push towards mobile computing. It begs the question, when will we begin to see this adversely effect PC sales?
leahesper

What's next for Google's expansion into vacation rentals? | PhocusWire - 0 views

www.phocuswire.com/le-vacation-rentals-whats-next

google expansion vacation rentals search software

shared by leahesper on 03 Sep 19 - No Cached
  • Over the past few months, Google has started to work with a handful of software providers in order to provide a more seamless search and reservation experience for customers wishing to book a vacation rental for their next trip.
  • The vacation rental market has been eagerly waiting for Google’s foray into the industry, which has traditionally been dominated by the Big 5: Booking.com, Expedia, Airbnb, HomeAway and TripAdvisor.
  • Now Google has successfully integrated vacation rentals into the Hotel Search function,
  • ...1 more annotation...
  • The question remains open whether Google will be successful with this new experiment.
  • leahesper on 03 Sep 19
     
    This article discusses Google's next steps in providing a better/ more efficient search and reservation system for travelers looking to book their next vacation rental. Google has been working with software providers and now successfully integrated vacation rentals into the Hotel Search function. The question is, will consumers shift from their normal purchasing habits (Booking.com, Expedia, etc) or will Google be successful?
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