This article answers two major questions; what is the connection between event management and the hospitality field? Why exactly is event planning considered to fall under the umbrella of hospitality? The link between event planning and hospitality is that the set of skills needed to succeed in the various hospitality-related careers is similar to those required to be a successful event planner. Some of these skills include quick thinking, in-depth understanding of logistics, strong organizational streak and maintaining good relationships with people. Both require having the ability to understand and meet of the customers without exceeding the budget. Just like running a business, hosting an event is a difficult job and requires a person with the ability to handle pressure. The article concludes by stating that though people in the two fields may face different challenges, the approach of solving these challenges remains the same.

This article discusses the role and importance of internet marketing in the modern hotel industry. E-marketing is one of the significant trends in the industry and its benefit has been recognized by hoteliers as they aim to achieve better organization results. Customers in the industry are frequently and increasingly getting information from the internet and marketing using the same platform becomes an important success factor in the tourism industry. The article describes e-marketing as "the advertising of products and services over the internet." The article describes fundamental characteristics of e-marketing, as consumer databases, interactivity, the ability of direct response to all forms or marketing activities and measurement of the effects of marketing activities. The various forms of internet marketing used in the industry include through the hotel website, email and social media networks.

This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.

This article describes the importance of accounting in the tourism business. The article starts by providing a brief history of accounting and the concept of tourism business. The importance of accounting in the tourism business includes measurement, disclosure, and auditing. The author defines measurement as "the process of identifying and quantifying economic activities." These measurements help in determining the profitability of an organization's operations and its financial position. Disclosure is the process of communicating the accounting measures to the various users of the information. The article describes auditing as "the process by which specialized accounting professionals attest to the reliability of the measurement and communication process." Accounting plays a critical role in verifying the incomes and expenditures per field of operation. Field of operation in a hotel refers to those sections of the hotel in which the production procedure of the tourist goods and services, as well as their availability, takes place with the purpose of achieving profit.

This article describes a restaurant POS system, the advantages of POS, its components, how to select a POS system for restaurants, the best available systems and the functions of the system. the use of POS has revolutionized the hotel industry and made restaurants to improve the standard of their services. The use of technology helps the restaurants to reduce their labor expenses while offering efficient services. Since the introduction of the POS system, the system has evolved along technological innovations in computer and internet, which has made the POS easier to use, more reliable and faster. The benefits of POS as described in the article are an improvement in guest check, eliminating calculation and taxation errors, reduction in the cost of labor, increased guest check-ins, a compilation of management reports, the record of sales and eliminating confusion between servers and the kitchen staff. Other advantages of the POS system as described in the article are providing quick service for the guests, accuracy in food and beverage preparation, ensuring there are no pricing errors on checks, and increasing server productivity. The components of a restaurant POS system are office use computer, software, receipt printers, magnetic credit card readers, cash drawer and hand-held order terminal system. The article also describes the qualities to check when selecting a good POS system. The things to consider are customer database, online reservations, ease of use, mobile functionality, scalability, printing, and terminal flexibility. The article also describes the various POS systems available in the market.

The article states that the Global Distribution System (GDS) as a link for the buyers and sellers of tourism services. The buyers are travel agents and members of the public while sellers are hotels, airlines and car rentals. The history of GDS as describes in the article is that GDS was created in the 1960's by the airline industry for use in keeping track of flight schedules, availability and prices. The article describes GDS as "a network operated by a company that enables automated transactions between third parties and booking agents in order to provide travel-related services to the end consumers." GDS is also "a global distribution model refers back to the reservation instrument journey sellers use when making an air, lodge, auto or other journey service booking." The article describes some of the GDS companies that include Galileo, Apollo, Worldspan, Amadeus, and Sabre. These companies are owned and operated as joint ventures with the aid of essential airways and inn groups. The advantages of GDS for hotels are giving publicity for the organization, B2B and B2C distribution, and constant online access to a company's inventory.

The article describes the importance of GDS to the travel industry. The article describes GDS as "a network/platform that enables travel agencies and their clients to access to travel data, shop for and compare reservations options and book travel." The system is used globally as it helps in generating travel sales in billions of dollars. Travel agents use the system access scheduling and inventory of hotels, car rentals, airlines and bus tickets all in real time. The system achieves this by linking the travel reservation sectors of car rentals, hotels and airlines. The major GDSs in the world are Sabre, Amadeus, Worldspan, Apollo, and Galileo. The authors argue that GDS is important to travel agents as it helps the agents to make reservations in real time for their clients and can complete bookings for their clients within a short time. The end of the article proposes that GDS may become obsolete by 2020 due to technological advances. However, the authors argue that the system will evolve with the technological changes and will not fall into disuse anytime soon.

The article describes a telecommunication system required for all types of hotels, as good communication is very important for the hotel industry. The article proposes that hotels should install hospitality PBX, which is a telecommunication system that allows multi attendants to answer calls and allow multiple users to make calls. Installing this system in a hotel would help the hotel guests to easily communicate with the hotel staff without having to move from their rooms. The advantages of this system are that PBX can help a hotel to centralize PBX management, control, and standards, boost communication and interaction between the hotel staff and guests, and improve comfort for the guests for they do not require to go to the reception to ask questions or make orders. PBX also improves communication between the hotel staff and the between staff and managers as it provides several features such as call hold and allows making multiple calls.

This article highlights three hardware trends that is shaping the modern hospitality industry globally by focusing on the advances experienced in POS technology. The writer emphasizes that since the hospitality industry has been more focused on services than on retail, restaurant, bars, hotel and pub owners should pay keen interest on the technological developments. This technology is beneficial to the hospitality industry, as it will help the operators improve on customer experience. Hardware plays a critical role in improving the services offered in the hospitality industry. The three emerging trends in hospitality mentioned in the article relate to the trends in EPOS hardware in the industry. The first trend mentioned in the article is mobile EPOS (M-POS), which helps in taking orders, inputting them into the EPOS system, have the order forwarded to the kitchen and processing for the order payment by using wireless broadband. The second trend is kiosks that are self-service points in the hospitality industry. Kiosks have several uses like checking availability, making reservations when the patrons arrive in restaurants and allowing guests to order room service in hotel rooms. The last trend is the use of scanners, which is modern EPOS software for setting up a loyalty scheme for businesses. Scanners have not been a necessary part of the hospitality EPOS but their demand has grown due to the increase in popularity for loyalty schemes among businesses.