The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.

With all of this access to data and technology, an events planner can now provide attendees a more personalized experience. In fact, don't be surprised if someday the large events are replaced by several smaller events that are focused on data segmentation.

Hoteliers have to address cybersecurity from a number of angles, including technical, legal, law enforcement, insurance and payment systems.

Equally as important, when considering whether to invest in new technology within the hospitality sector, is the need to recognize that technology is constantly changing and improving. Decision time frames are shortening. International hoteliers that have a good view on the future, realize that the technology decision they make today will only be relevant for the next 3-5 years at the most and are already planning next generation migrations. There is an onus on the vendors to also re-invent themselves and re-invent their technologies. The concept in 2009 - 2010 of having something 'future proof' is both outdated and naïve.

Hotels that haven't properly invested in updated technologies can find themselves under-prepared for the increased workload that comes with having to manually update rates according to information being received from multiple channels.

contact Home » Hospitality Software » Importance of Accounting in Hotel Management 07 May 2014 1 Comments Importance of Accounting in Hotel Management <img width="350" height="263" src="http://jinisyssoftware.com/wp-content/uploads/2014/05/accounting-calculator.jpg" class="attachment-350x9999x1 size-350x9999x1 wp-post-image" alt="accounting-calculator" srcset="http://jinisyssoftware.com/wp-content/uploads/2014/05/accounting-calculator.jpg 1548w, http://jinisyssoftware.com/wp-content/uploads/2014/05/accounting-calculator-420x315.jpg 420w, http://jinisyssoftware.com/wp-content/uploads/2014/05/accounting-calculator-1020x764.jpg 1020w" sizes="(max-width: 350px) 100vw, 350px" /> Imagine a world without order, where everything was a mess and no one knew where anything was. Where money and resources were being thrown out it all directions without knowing how much was spent, how much was left, or even where it went to. This wouldn’t be very sustainable, not to mention comfortable. Now imagine if this was in a hotel environment; how could you even accommodate guests? Hotel staff wouldn’t get their salaries, guests wouldn’t get what they paid for, no improvements would take place, and money would just disappear. That doesn’t sound too good, does it?

The hotel software market is full of options, and each vendor claims his software is the best. However investing in the right hotel software is a complex task and most hotels spend months deliberating on their investment. Unfortunately, hoteliers excel at their core skill, delivering to guests a world-class hospitality experience, and sometimes get ‘talked’ into making a wrong decision on the software they adopt.

Small accommodation providers can benefit greatly from using a GDS to connect to retail travel agents and corporate buyers. However, we highly recommend that you steer clear of the merchant model, because you would be paying commission to both the third party service provider and the OTA. On average, small hotels can cut the commissions they pay in half by using an all-in-one solution like Little Hotelier that connects you directly with hundreds of OTAs. Small hotels, bed & breakfasts, guest houses and inns don’t have big budgets to play with (or not as big as your larger counterparts). Why pay commission twice? We strongly recommend that you connect to your OTAs directly, instead of via a third party service provider. In this kind of business relationship, it’s much better to retain full control of your rates and inventory, and cut out the middle-man by using an integrated channel manager to sell rooms through your OTAs. If your current solution doesn’t support this, get in touch with us – we are happy to help!

Nowadays, hotel guests who travel with devices such as phones, tablets and computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel. Hotel guests expect to be able to connect to the internet seamlessly and without too many interruptions, leading hotels to invest in better, faster Wi-Fi infrastructure so that people can do business and use their technology devices with ease when they book their stay. Hotels are also starting to move away from user pay models. In the past, hotels could charge exorbitant rates and guests knew they would have to pay if they wanted to go online. Installing and maintaining a hotel-wide wireless network may be coupled with costs, but many leading hotel groups have started to install high density Wi-Fi and started to offer in-building mobile phone coverage as guests have come to expect these services during their stay (not only for themselves, but also for their guests if they are hosting a conference or function at the hotel). It might not yet be financially feasible for hotels to completely abandon the user pay model, but many of them are re-thinking their current infrastructure and pricing models.