This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.

This is more of a notes based paper instead of an article. I though it would be interesting to analyze the basic financial statements utilized in the hospitality industry. Accounting is all about knowing how to read financial statements. These type of statements can tell you how well or how bad the organization is doing. They break down expenses, income, and assets. Understanding these statements will strengthen a managers skill sets.

This article explains how important a PMS is for the Real Estate industry. Property management has become a highly demanded service, as property owners expand on the location of there investments. A property manager is utilized for what they are tilted to manage a property and the tenants in it. The daily responsibilities of a property manager is extensive, having access to a PMS makes the meeting of these demands time possible. Having access to a PMS anytime, anywhere makes it even easier.

This article pertains more to small accommodations providers, boutiques, and small private hotels. This article provides information on how to increase the traffic follow on websites for these particular entities. The article emphasis how photograph and the outline of a website can effect the response of the consumer viewing. It provides points that would enhance the layout of a website, and how to in-trig the consumer to view and book directly on a businesses site. Third parties are mentioned if direct contact can not be accessed from the businesses site, which comes with a cost for convenience. This article implements the various resources available to small business in order to enhance their websites and web searches. I would highly recommend this article to be read by those who are just starting with online marketing or would want to increase their customer viewing.

This article written by Sharma, is providing a brief explanation of how new technology is taking over the hotel industry. From Apple watch room entry, to robots now taking over luggage and receptionist duties, technology is quickly becoming the essence of the hotel industry. Having a successful hotel is now measured by the level of technology associated with that hotel.

This article goes into depth with the development of the primary electronic distribution channel. Surprisingly, as early as the 1960's travelers and travel agents where booking reservations via letter, telex, or telephone. Most of the reservations for airlines, hotels, and car rentals were conducted via telephone. Because of such an increase in demand of the service, airlines installed computer terminals to reduce cost and increase bookings for the airlines. Airlines believed it would be cost efficient to install such system instead of hiring extra staff. The airlines also predicted that travel agents would reserve more with the airlines that supplied the GDS terminal, which in fact turned out to be true. After, the travel agents became heavily comfortable with the system, they noticed that it could also accommodate to bookings for hotels, car rentals, and travel services. The potential of the travel distribution was obvious and many non-air travel companies became major participants within the system.