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ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.

This article talks about e-marketing and how it is going to take over the industry. It mentions that the number of people on the interent is increasing and rapidly. E-marketing need to "create interesst, excitement and buy-ins at their hotels". Now with social media, e-marketing is becoming more accessible. "The level of emphasis and extent of experimentation varies greatly by hotel group and location, but growing importance, both for generating revenues, lower costs adn online visibility, is indisputable".

Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain

This article is about how hospitality and tourism have been reshaped through IT, eMarketing and how it has helped prove sales, information, made destinations more popular and also help travelers plan. eMarketing also is a massive platform for word of mouth. This study also shows what helped eMarketing become what it is. When certain things are typed into search bars, this data is collected and used for eMakreting and to target specific groups of people.

EMarketing is the ability to market your products or services with Internet capabilities. In other words, it includes emailing, websites, follow-up, and every other marketing approach. Through computer/Internet capabilities, small business owners that embrace eMarketing will save themselves hours of time. With eMarketing, business owners can automate nearly all of their business management functions. That means that eMarketing capabilities are taking care of the day-to-day tasks small business owners and their employees would normally be engaged in. eMarekting also has some other benefits. E-marketing eliminates the printing and postage costs of direct mail and is substantially less expensive than other traditional forms of advertising. Customers opt in to receive your news via email. E-marketing is affordable, so you can advertise more often.

EMarketing is the ability to market your products or services with Internet capabilities. In other words, it includes emailing, websites, follow-up, and every other marketing approach. Through computer/Internet capabilities, small business owners that embrace eMarketing will save themselves hours of time. With eMarketing, business owners can automate nearly all of their business management functions. That means that eMarketing capabilities are taking care of the day-to-day tasks small business owners and their employees would normally be engaged in. eMarekting also has some other benefits. E-marketing eliminates the printing and postage costs of direct mail and is substantially less expensive than other traditional forms of advertising. Customers opt in to receive your news via email. E-marketing is affordable, so you can advertise more often.

In hotels, international eMarketing is very significant because this service industry ensures sales by connecting and interacting with consumers across the globe. So the writer of this article introduse his/her opinion about that Facebook could be a international eMarketing tool, in order to attract international leisure travelers and increases potential sales. Also, the author mentioned that the internet exposure is a determinant of eMarketing adoption, the eMarketing is a kind of varying use of viral marketing, and the social networking websites which mapping social connections to widen relationships and spread information. There are seveal benefits and several ways of using the social networking website to promote the hotels.

I pretty believe that social medias are playing an important role in marketing of hotels, such as facebook. But something I have to say that facebook can not been accessed all over the world. The simple example is that we can not use it in China. The thing I mean that social media also have some negatives and we need to improve.

Emarketing is important to the hotel and travel industry because most transactions and booking are done online. The article gave reasons why emarketing is so important, because it is cost effective. Emarketing is considered the lowest booking channel for hotels. The article talked about the Middle East, especially Dubai that has the highest internet booking sale. Emarketing is they way to go, it is quick, convenient and can be done from anywhere with an internet connection.

It is all about tourism revolution. This article introduces how a hotel emarketing plan works. As the author mentions, the concept of emarketing has gone beyond the traditional 4 "P"s of marketing, but with an eye towards greater homogenization. And he concludes 10 key areas of the actions: e-research, e-branding, e-marketing, e-prcing, e-communication, e-promotion, content management, e=commerce, customer loyalty and marketing e-audit.

GrandStay Hospitality has selected ZDirect for its eMarketing and eCRM provider. ZDirect also has ZMail which includes Mobile Passport, SMS Messaging, Apple Passbook, and Responsive Email Design. According to Jon Kennedy, president of GrandStay Hospitality, ZDirect has an impeccable reputation in regards to their services and customer successes. He believes that ZDirect will give it the leverage needed to help the "small, transitional" company quickly grow. The tools of ZDirect and ZMail will "enable each property to send electronic guest confirmations, pre-arrival email promotions, post-stay satisfaction surveys", which will allow the hotel and its guests to communicate. This two-way communication will help to increase revenue and maximize profits.

eMarketing is a great way for smaller companies to grow in the hotel industry. But if planning to run eMarketing all on your own it can get costly. The amount of severs, maintenance, and man power to run a successful eMarketing campaign is more than a small hotel chain can handle. Allowing a third party company like ZDirect to come in and help orchestrate an eMarketing campaign is a great solution for smaller hotel chains a chance. 

Vantage Hospitality Group utilizes ZDirect's Zmail to market to guests behaviors and preferences. The company has teamed up with Sabre Hospitality Solutions to simplify reservations. ZDirects data collection has created a personalized communication that seems less automated, while Sabre Hospitality Solutions has expanded their audience. They work together to achieve "maximum profit from unsold perishable room inventory."

This article is about the success eMarketing of ZDirect and Sabre Hospitality Solutions. The emarketing provides the hotels online and mobile communication tools which is a good improving of two-way communications. It is an efficient and dependable process that help guests to receive email confirmation immediately. 

The articles addresses the differences between Internet Marketing, E-Marketing and Digital Marketing.

The future of e-commerce in the hospitality industry is guaranteed to be a bright one. And the savvy hotel emarketer has a lot to gain, including room to grow, experiment and "wow" (from SEO to SEM, blogging to social networking, there's plenty to keep the eager hotel eMarketer busy experimenting). But what about those in the industry just climbing on-board, especially employees in hotel operations and those struggling to make sense of the opportunities and challenges presented by the Internet? What can hotel eMarketers do to ensure interest and support at hotels? How do you create a culture of understanding and mutual growth? The answer is simple…create interest, excitement and buy-in at your hotels. 

The impact that Emarketing in the hospitality industry is very important nowadays and it is crucial for the hospitality industry to use it to achieve the greatest customer service. This article is how emarketing in Nigeria is an issue in the hospitality sector. The easiness and cost effectiveness of Emarketing makes it perfect for the industry for effective customer service and some countries are not taking advantage of it and it's a global issue. A study has made in Nigeria that emarketing and service have great influence to satisfy customers in the hospitality industry.

this article introduces the concept of eMarketing

"In Western Europe, we see a similar trend, and social network ad spending per user will remain about half the amount spent in North America throughout our forecast. By contrast, Asia-Pacific social networkers will command only $8.04 each from advertisers trying to reach them this year, and that figure will increase to just $10.54 by 2017. In that region, user bases are still growing significantly while spending still lags. Social Network Ad Spending per Social Network User Worldwide, by Region, 2013-2017 The US and China will be the leading individual countries in social network ad spending for the foreseeable future, collectively commanding more than half the worldwide market throughout our forecast period. This year, advertisers in the US will spend $9.59 billion on social ads, up 31.0% from 2014 and more than double the amount they spent in 2013. By the end of our forecast period, social network advertising in the US will total $14.40 billion-just shy of 20% of all digital ad spending countrywide. In China, ad spending on social networks will reach $3.41 billion this year and is expected to increase to $6.11 billion in 2017, or 12.5% of all digital ad dollars in the country. At a company level, unsurprisingly, Facebook is dominating the paid social advertising landscape globally. eMarketer estimates that in 2015, the company will make $15.50 billion in ad revenues, or 65.5% of all social network ad spending worldwide. That portion is up from 2014, when Facebook owned 64.5% of the social ad market. Twitter is also gaining share, expected to take 8.8% of global social network ad spending, or $2.09 billion, up from 7.1% share in 2014. LinkedIn, the other major US-based social ad seller for which eMarketer forecasts ad revenues, will make $900 million in advertising this year, but its share of global social ad spend will dip to 3.8%, down from 4.2% last year." This article states the increase in e-marketing expenses companies are willing to pay in order for th

This article goes into depth about the advantages of going into eMarketing in the hospitality industry. The article talks about different types of eMarketing and the strategies behind them in order to retain customer attraction. One of the major type of eMarketing that we have seen that impacted the world on a greater scale would be social media platforms.

As the hospitality industry becomes more saturated and competition increases, marketing strategies are vital for hotels and tourism organizations. The TED video and supplemental article that I have posted poses a very important problem that is faced by marketers and decision makers in the eMarketing world - choice overload. Researcher Sheena Lyengar explores four ways to reducing the curse of offering consumers too many choices. The first approach is Cut. As she explains, many people are scared by what this word entails, but what they do not realize is that cutting bottlenecks or repetitive alternatives actually increases revenues. Hotel website designs should only display the most popular items in order to make navigation simple for consumers. They should also offer less special packages aimed at specific target segments. The less options consumers have, the more likely (30% more likely) they are to purchase. The second approach is Concretize. By using visualization content as marketing tool, eMarketers can attract consumers by helping them imagine the end result. They should not just show hotel features and amenities. Consumers like to see concrete pictures and the consequences to them, in this case, beautiful scenes and travel options that they can experience at the hotel. The third options is Categorize. Basically, eMarketers should offer more categories and fewer choices. The category should mean more to the consumer than to the producer (hotel). In addition, they should make it easier for the consumer to navigate, sort, and process the information being presented to them. The final approach is Condition for Complexity. Hotel websites that offer booking and shopping options should follow this ideology. Break down the steps from low complex choices at the beginning of the process to more complex choices at the end to order to avoid losing the consumer's engagement in the selection and purchasing processes. Overall, the message of this video and article is

This article goes in depth on what emarketing is and how it's used. Emarketing is used for business to market and their business online. E-commerce goes hand in hand with Emarketing as it is also an internet venue where people can process their transactions from a business. But Emarketing does go beyond just the internet.

This article introdeced that GrandStay Hotels selected ZDirect for its eMarketing. This toolwill enable each property to send eletronic guest comfirmations, pre-arrival email promotions, psot-stay satisfaction surveys. It also can help to establish twp-way communication between the hotel and guests. GrandStay will use ZDirect to manage custom databases, optimize dilivery rates, create w-questionaires, analyze ststistical reports, and use purchasing habits and shopping preferences to attract the best customers, and so on.

This article shows that internet becomes more and more popular in people's daily life and at the same time e-commerce and e-marketing are just starting to make a mark in the industry, so hospitality industry should take this opportunity to focus on the importance of e-marketing.

"Hotel eMarketing - Beyond Rooms. Internet Marketing for Spas, Restaurants, Offline Tracking and more"

Email marketing is a crucial component of the hotel eMarketing and online distribution strategy. The website is a key to establish interactive relationship with customers and capture client email profiles by the company. In hospitality industry, especially the travel agency frequently use the emarketing to retain the loyalty, and offer accurate communication. The permission-based email marketing is very useful and practical for sending the promotional emails. And the precision e-mail marketing used by the airlines has generated up to a fivefold increase in response rates and tenfold lower conversion costs than direct mail. The email marketing provides some benefits for hoteliers, such as low cost, accessibility, protecting brands integrity, hommization, timeliness, good visual sense and positive results. The consumers, travel intermediaries and corporate clients are the significant customers for email marketing. The hotel can stratify the customer list by specific characteristics, communicate and offer value in the message. Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market.

As this class teaches us, along with this article, " the marketing power of the Internet in terms of reach and frequency." This article in particular speaks about the advantages of email marketing. With the low cost for companies in the hospitality industry, email marketing can produce positive results form the masses. The article goes on to explain how and why email marketing have been seen to be so efficient as a marketing tool. One obvious pro for instance is that everyone uses emails in today's society. After reading this article I can agree that email marketing is a very good way to put the internet to use when it comes to marketing. My concern, however, as mentioned in the article is the control the receiver has with the emails. For instance, how many emails are too much, too frequent or just not relevant? Features today have given the consumer the opportunity to now have a bit of control over this issue as I have mentioned. I believe this may be one of, if not the best form of marketing online because it gets directly to the customer, usually requires interaction whether to the main website or further clicking for deals, and sets up a format in which sufficient information can be given.

Many hospitality managers choose email for its low cost, rapid spread, and measurability. There is an incline to online purchasing, which means that Internet is the place to establish relationships with your customer, through email for instance. Email can be easily personalized, include only relevant promotions, and be a tool to keep in touch with your regular and new customers. Permission-based email is sent only to customers who have allowed to be emailed, thus, you are targeting people who gave you permission and who most likely are interested in your product/service. Email is also a better tool because it is cheaper and faster than regular mail. Also, it is easier to track the results, using the tools to see who opened the email, clicked on the link, etc. There are key factors to remember in order to be successful: -interactive relationships -frequency -personalize and relevance -permission-based The article provides a rationale for implementing total email marketing strategy.