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Contents contributed and discussions participated by ryanrodgers2014

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ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry

shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
ryanrodgers2014

5 Reasons Why Hotel Business Intelligence Is the Future - Hotel-Online - 1 views

www.hotel-online.com/...ess-intelligence-is-the-future

shared by ryanrodgers2014 on 18 Sep 20 - No Cached
  • A PMS that allows integration with a BI tool is all you need to take your business to the next level. While the PMS itself can handle and automate most of your operational activities, the BI tool can provide you with the right insights at the right time, so you can take the lead when compared to your competitors. Everything from revenue management to pricing strategies, occupancy forecasts will be made available to you, basis your historical and current data. No more chaos to throw you off gear. Hotel Business Intelligence tools give you the luxury of context, so you can achieve your target with a lot more clarity and insights
    • ryanrodgers2014
      ryanrodgers2014 on 18 Sep 20
       
      With a hotel BI tool linked to your Property Management System you can get more data in the snap of your fingers. This allows you to take a deep dive into all your PMS booking data and decide which business worth having or not. Having a PMS system that integrates with BI tools can elevate your business to the next level and allow you to achieve your targets more easily with better clarity and insights.
ryanrodgers2014

Broadvine Introduces New Products for its Platform: Broadvine Insights and Broadvine Es... - 1 views

www.hospitalitynet.org/...4088961.html

shared by ryanrodgers2014 on 05 Sep 20 - No Cached
  • With Broadvine Insights, our customers will be able to use additional data and analysis to better predict what is likely to happen instead of relying on historical data to guide their decisions
  • Broadvine's application platform provides real-time data and analysis for use in making more strategic and profitable decisions. By consolidating data from various property management systems, third-party data sources, time and attendance systems, and the accounting platform, owners and operators have complete revenue and statistical analysis reports and insights to make better decisions – all in real-time and across their portfolio.
    • ryanrodgers2014
      ryanrodgers2014 on 05 Sep 20
       
      Broadvine offers a cloud-based business intelligence analytics tool to help hotels measure performance to maximize their revenue and operating efficiency. The system is a Software-as-a-Service, which means there is no software installed the hotel, and helps by eliminating the need for IT management . It works by collecting data from the hotels PMS, GL, Guest Satisfaction Scores, and other systems to normalize data and present it with a dashboard and other reports that are accessed online for the hotel and managers.
ryanrodgers2014

Hospitality business intelligence | AltexSoft - 4 views

www.altexsoft.com/...pitality-business-intelligence

shared by ryanrodgers2014 on 30 Aug 20 - No Cached
  • Data analytics is one of the key directions for digital transformation in various industries, travel included. And hospitality is no exception: The hotel industry, by its nature, operates large amounts of data. The sources range from inventory to distribution channels, from customer behavior data to housekeeping records. As business grows, these become impossible to analyze and keep track of manually or by using spreadsheets.
  • Business intelligence systems take charge of extracting data from various sources, transforming it, collecting it in a centralized repository, and finally querying this repository to present data as meaningful charts and diagrams for humans to put to use.
    • ryanrodgers2014
      ryanrodgers2014 on 30 Aug 20
       
      Business intelligence (BI) software is a useful tool that allows hotels to be more effective in gathering data and utilizing the information appropriately to optimize their revenue while operating in a highly competitive market. BI exist to help us collect information from multiple sources and to transform the information into a meaningful way to better understand data. Business Intelligence also provides a competitive advantage by giving us a clearer view of what is going on internally and externally, and allows us to forecast more accurately demand, property level expenses, and overall annual yields. This article reviews the specifics of hotel data sources, the advantages of using BI software in the hospitality industry as well as defines some of the barriers the hospitality industry faces in using Business Intelligence software. Though the advantages of BI can provide us with an abundance of data sources and information by associating customer segmentation via POS/PMS systems to channels distribution sources it also can be a struggle to integrate with your own data platforms.
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