Here Forbe magazine offers some tips on how to do proximity/mobile marketing right and some of the advantages. Companies need another marketing avenue to reach customers in this diverse field where competition is so intense. Technological advances will help one stand out in this large crowd.

3VR highlights hotel security program that incorporates facial recognition to track guest, identify unwanted or banned guest and monitor employee attendance and behaviors. Also it can be used to help those pesky items that guests seem to keep losing by using color, size and other physical attributes. While this system has many benefits to a hotel, I see this being only feasible in a large property where the sheer volume of customers and guest can produce enough revenues to offset the cost of this system.

A new set of standards is coming up for credit card transactions. EMV or Europay, Mastercard, Visa, standards include a chip-and-pin device on the card that requires the card to be inserted into the card processing terminal. While this does not prevent all fraud, it's important that this standard is mandatory by 2015 and business operators should be preparing for changes.

With the talk about POS systems, mobile POS systems are also taking up center stage with recent developments utilizing Ipads or cloud based systems. All you need is a reader type device and an interface program than can process the transaction. This article mentions safety, convenience, lower POS costs and increased sales. I think this is all true, with the one exception that users may still be wary of a skimming device that can read and steal credit card data.

Here's a company RSI International Systems that is launching a cloud based PMS that is rewarding users who practice environmentally friendly operations. In addition to helping hotels save energy, they are matching donations made by the hotel to environmental protection programs that the hotel even has some say to whom to contribute.

With so much emphasis this week on the negative environmental impact of computers, I found an article that points hoteliers in a direction on how being green can improve your bottom line. The idea is quite simple; you implement energy or resource saving methods, you pay less utilities. Customers recognize that you are being eco-friendly and are more loyal to your brand. Over time your revenue goes up, there are less expenses and thus impacting your net profits in a positive manner. Then you get to repeat the whole process with newer technology again with the increased profits. Sounds easy right...? So what things should you implement? One idea was Portfolio Manager web tool that tracks all of your hotels energy consumption all while taking in consideration of operational and local weather factors. This is one piece of the solution of on going concerns of environmental destruction taking place industry wide. If everyone contributed in some small way, hopefully we can see a large impact.

Mc Donalds is now taking another step towards technology use and providing nutritional information via QR codes. Customers can scan a QR code located on their bag and be directed to a web site that list the nutritional content of their food. This is another way McDonalds is "trying" to be more health conscious with its customers and the meals that they serve. Way to go McD's. I think this technology is beneficial in several ways: 1- the obvious of providing customers with needed nutritional information 2- it is more convenient as it allows the company to make changes to the menu items and update nutritional information without having to reprint all the associated materials 3- possible marketing opportunity to print QR codes to win prizes As a side tip I think other companies should embrace this technology and instead print the QR code on the customer receipt with data corresponding to only items they ordered.

This is a multi-part series by AP News on how the fast pace of technology is wiping out millions of jobs globally. Technology use is in every economical sector and nobody is immune from job losses. It is terrify to think that our world has become so automated and reliant on technological use. While there are many pros on technology use such as being more efficient, accurate, cost savings, speed and others, it has no doubt taking a toll on the economy as a whole. In the hospitality industry, a few quick examples that come to mind include online travel reservations, IPads taking over the jobs of waiters and waitress or our favorite machine the Smart Bar. These advances are unique but we are slowly moving away from human interaction. The point is while we are taking advantage of technology to improve business operations we must keep in mind that in the hospitality field we are about proving as service to others that should be as individual as possible. It will be interesting to see if this series leads to suggestions on possible future applications of technology that would revitalize the job economy or create new possibilities.

I think this article goes along with our "Smartbar" discussion. The Smartbar may actually be useful in certain locations where a full time bartender may be too costly. There are obvious legal regulatory issues to contend, but at least some room for growth for the Smartbar. For other products like cupcakes, donuts or small bites, established restaurants are now tapping into the 24 hour convenience business model through the use of vending machines. I think this is a great idea for customers who want more variety than what we have been seeing at vending machines the past 10 or 20 years, which is potato chips, candy bars and nuts. For the company, this would give them more exposure and increased revenue stream at locations such as airports, hotels and hospitals where there is always people around. Some companies like Apple or Sony have been doing this for years. I can understand that they are selling a non-perishable good and the customer is ultimately only paying for the end product only. Restaurants are often involved with proving a level hospitality service as part of the product they sell and automation was not really in their best interest. But now with the explosion of Ipods and automated POS taking over the servers job, we may see more of these stand alone units serving customers. Overall, I think this is a business concept/technology that we are behind in. The article mentions that Japan has been using this concept to sell fresh food items and other items such clothing as well. From a business standpoint, given the increasing rise of competition, rent/property prices and variety of choices consumers have, these are some major recent factors which will propel this concept more.