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Kamini Ramsaran

Microsoft Teams Bing With Yelp to Enhance Search Results - Search Engines - News & Revi... - 0 views

  • Microsoft has announced a deal with the community review site Yelp to add its reviews of restaurants, stores and other businesses to Bing search results.
  • Microsoft has partnered with Yelp to integrate its reviews into Bing search results.
  • Bing and other search engines have struggled to grow in comparison to the dominant Google
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  • Google acquired Zagat in September 2011 for $151 million as a way to compete against Yelp in the ad-supported review business.
  • Google in May rolled out the Google Knowledge Graph, which helps a user refine their search results.
  • In the Bing redesign that added the Facebook integration, Microsoft also added a middle column to the results page called “Snapshot.”
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    Microsoft announced that they have partnered with Yelp to enhance their search results.  Google being the number 1 search engine, others are always looking for new ways to compete and possibly take over the number 1 spot.  Yelp is a website that provides users with reviews on businesses such as restaurants, hotels, bars, etc., like most free search engines, Yelp makes their money based off of advertising on their page. Aside from the addition to Yelp, Bing also added a Facebook connection to their search results.  If someone looks up a certain company that has a Facebook page, that page and user reviews will also come up in their search.  Recently Google added a feature called "The Knowledge Graph".  This feature can help distinguish the difference amongst your search if the topic you are researching has various meanings.  Bing came up with doing a "Snapshot" of the pages you search for to help you see more information about what you are searching for.    
Bing Liu

Bing to launch event-planning feature - Telegraph - 1 views

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    Microsoft's search engine Bing is to launch a new event-planning feature that will make it easier to organise nights out.This is a battle with google for the dominance of searching engine. And this is the first time in the history that a major searching engine launches a fully comprehensive events listing with all the details needed to ensure a fun night out.
Jingjia Zhang

Paid Search Producing Positive Results for Hoteliers - 0 views

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    Expand paid search beyond traditional channel such as Google - Running paid search campaigns on Google is a 'must do' for all businesses. It is the best method to instantly drive targeted, qualified traffic to your website and increase conversions. In addition to Google, there are other channels that are now available to hoteliers which are not only effective but sometimes can be more affordable on a cost-per-click basis. It is highly recommended for hotels to evaluate alternative channels such as mobile, display, Bing/Yahoo, Facebook, etc.
gabybilk

Hotel E-Commerce: Navigating the Complex Hospitality Digital Marketing Landsc... - 0 views

  • Search engine marketing (SEM), the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine, is imperative to increase web traffic and social media news.
  • relying on organic posts is just not enough in today’s world of information overload and marketing clutter
  • Specifically, social media marketing requires the combination of manpower, time, and expertise in proper social media etiquette while utilizing branding, engagement, and relationship management (CRM) tools. Successful social presence is achieved by using existing data to create specific, targeted content based on the intended audience and the purpose of a specific social channel.
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    The article briefly reviews the digital marketing branch in the hospitality industry. In this modern age, hotels need to have an updated and optimized website running. Most guest or OTA rely on hotel websites to gain information about the hotel and amenities and prices they have to offer. They must be visually appealing and easy to access. Apart from using hotel websites, search engines are also popular amongst bookers. Search engines like google or bing use keywords to narrow their search when finding hotels so having such keywords or phrases in the hotel main page on the website will allow people to access their hotel website quicker. Hotels also rely on advertising on sites like Facebook, Twitter, or Instagram. Heavy populated social platforms is one of he best ways to have a business advertise themselves to the public. The best part is that social media marketing can be cost-effective.
angelicamm6

US7685025B2 - Web-based integrated event planning and management system and method - Go... - 0 views

  • The system and method of the invention enables an event planner or organizer (also known as a “client”) who wishes to organize an event to contact,
  • The process of planning an event thus requires the following steps carried out by the organizer of the event and individual vendors: 1. Organizer creates a plan 2. Organizer searches for vendors 3. Organizer contacts vendors 4. Vendors ask for organizer's requirements 5. Organizer provides information about event and his or her requirements 6. Vendors prepares and submits a proposal 7. Organizers repeats all the above again if he needs proposals from more vendors to compare 8. Organizer compares proposals received 9. Organizer negotiates with chosen Vendor 10. Vendors prepares contract/agreement 11. Organizer and vendor enter into contract 12. Organizer pays booking/signing amount to vendor for the event
  • U.S. Patent Publication No. 2002/0128934,
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  • It is accordingly an objective of the invention to provide an event planning and management system and method that overcomes the disadvantages of traditional event planning methods by providing: hybrid management; integrated venue, food, entertainment, and transportation booking; dynamic contracting; and integrated payment.
  • 1. Organizer Searches for Vendors; 2. Organizer compares and selects Vendors; 3. Organizer Selects one of the available Packages or creates/builds a package; 4. Organizer Provides information about event and makes a BOOKING REQUEST; 5. Vendor provides final quote and confirms availability, Or Vendors Re ask for additional information and repeats all of the above; 6. Organizer compares proposals received from other vendors contacted in same way; 7. Organizer confirms one of these and makes deposit to confirm booking Or ask for additional information and repeats all the above again. The option in step 3 of creating or building a package based on lists of specific items (such as dishes or menu items) offered by the vendor, rather than merely selecting between a limited number of available packages, offers a particularly attractive and powerful event planning tool that is unlike anything currently available.
  • BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a block diagram of a system according to a preferred embodiment of the invention. FIGS. 2-33 are screen shots illustrating the manner in which vendors are enabled to customize offerings to clients. FIGS. 34-47 are flowcharts summarizing vendor and customer side processes for implementing the invention. FIG. 48 is a screen shot of a menu creating page that enables a customer to create custom catering packages by selecting individual menu items.
  • To send a Booking Request for any service, a few details about the event and venue are required like
  • Among the search results, they can click on any of the links available to view the venue profile which has details like
  • Upon obtaining the search results, the customer can click on any of the links available to view the catering company profile, which has details like:
  • To send a Booking Request for any service a few details about the event and food preferences are required such as:
  • Upon receiving the search results, the customer can click on any of the links available to view the entertainer profile, which has details like:
  • To send a Booking Request for any service a few details about the event and venue are required such as:
  • To send an entertainer Booking Request, some additional details may be required such as:
  • After receiving the search results, the customer can click on any of the links available to view the Limo profile which has details like
  • As indicated above, to send a Booking Request for any service a few details about the event and venue are required such as:
  • In addition, to send a Limo Booking request, some additional details that may be required include:
  • Step One of Three
  • Step Two of Three
  • Step Two of Three
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    Web based system to create any type of event and be able to book and organize any amenity needed for the event. Complete customization of event can be done and all legal and binging documents can be added in order to be followed and agreeded on.
Hui Chen

Hotel Internet Marketing by Vizergy - 0 views

  • Cornell Hospitality Research reports more than 80% of travelers do at least one travel related search when planning. But the most beautiful hotel website design is essentially useless if it cannot be found.  Professional, recurring SEO is a key component of hotel Internet marketing and allows you to rank prominently on Google and Bing.
  • Pay-per-click (PPC) advertising
  • display remarketing
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  • Establish strong relationships with your past and future guests, build loyalty and offer specials with do-it-yourself or full-service email marketing. HTML designs match your brand and link to social media, while the content engages recipients.
  • Be found across the Web's largest local search network.
  • A strong social media presence is vital to your property and should be integrated into your overall hotel Internet marketing. Travel shoppers connect with one another, but also connect with properties via social media.  Properly setting up and managing Facebook, Twitter, YouTube, etc. is key.
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    Hotel internet marketing leader, Vizergy introduces us 6 methods of emarketing for hospitality industry. They are: SEO (search engine optimization); PPC (pay-per-click advertising); Display Remarketing; Email Marketing; Local; Social.
acarter001

Seven Mobile Marketing Opportunities For The Travel Industry - 0 views

shared by acarter001 on 15 Feb 17 - No Cached
  • 3. Enable location-based services and information. A 2014 Ipsos study commissioned by Google showed that 88% of people make local searches on smartphones, while 61% want mobile search results customized to their immediate location. Location-specific offers, driving directions and maps, and localized search results all play a role here. For example, if a person searches “Olive Garden” on mobile, chances are excellent that they are looking for a local restaurant. The brand can win more sales when it ensures that its local stores are in the mobile search results. The quickest way to do this is to buy search terms including location, i.e. “Olive Garden Birmingham AL.” Over the long run, you can boost your local SEO by claiming each location in Google and Bing, and then driving citations and ratings from users. 4. Help people avoid lines. Mobile check-in helps hotels, airlines and car services improve guest satisfaction. The Center for Generational Kinetics conducted a study that found that 40% of millennials prefer purely online customer service, supporting the overall trend that they prefer self-service experiences offered via mobile instead of in person. I recently had a four-day hotel experience in which I checked in, checked out, made requests and ordered room service, all via mobile and without speaking to anyone. It was simply an experiment for me, but self-service is the preferred way of doing business for many. 5. Offer local insight and options. Innovative travel companies now replicate concierge services through their apps. Hotel and airline apps sometimes offer local area guides and activity booking tools. These tools make travel experiences richer and boost loyalty. For example, my team and I recently stayed in a hotel in Philadelphia. We arrived after 10 p.m. and wanted a good nearby restaurant that was serving at that hour. After a few clicks, we had a reservation and walking directions.
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    It is important that the travel industry pays attention to the opportunities available to them with e-marketing. They are able to reach customers in ways that were not available previously. This technology allows hotels to offer their customers automated check-in, order automatic check in online, and even give their guests concierge services. It is also possible to suggest items and offer specials based on their location. These tools turn customer's phones into marketing devices that can really drive revenue.
Yue Zhang

3 ways to boost hotel search-engine rankings - 0 views

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    Hotels put their information on the search engines, such as the Google, for their potential guests getting the information about their hotels. When people search on the Internet, they will focus on the first page of the search results, and for the hotels, if they are being listed in the top pages, they have more chances for attracting guests. However, how to boost their visibility in the hotel space on Google, Bing and the other local search engines? This article gives us three steps. Firstly, claim your local listings. Claiming your local listings will help the hotels ensure the name, address and phone number being consistent across the Internet correctly, and also show that the hotel is an active business owner. Secondly, tweak your onsite location pages. Here contains two basic steps: the corporate umbrella website conundrum , which is suitable for a hotel management group; and single domain per location, refers to a smaller business with one location. Thirdly, get a little more technical. Do not ignore the small changes, such as repeating addresses and other location information, these small changes can strengthen your credibility and lead to increased visibility.
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    From my personal experience I will choose the search result on the top page. So this article is very useful for the hotels to increase the website visit. The high website visit means more potential customers.
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    Yeah, put information of hotels on search engines is a great idea as a advertisement promotion. But it takes lots of money, and more expensive with the more popular search-engine. How to spend lowest money to have most benefit? Anyway, this is another problem, this article is good to summarize a guidance for hotels.
Sagine Delly

Google ITA buy should shift power in travel sector - 0 views

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    "REPORT FROM THE U.S.-There's a potential new powerhouse poised to jump into the travel sector. Search engine behemoth Google announced 1 July it plans to acquire ITA Software in an all-cash deal for US$700 million, subject to adjustments. A Google spokesman said there was no timetable yet for the closing of the deal." This article is about Google trying to create a software that will be in charge of organizing a system were they would be able to provide travel information. It will be a great way for them to generate revenue. It is a long term project that will require a lot of information on the pros and cons that it will bring to Google and the hospitality industry. and since ITA does not currently have a search capabilities for hotels that change could be advantageous to customers. But will it affect other browsers? Definitely BING in my opinion.
Ganna Gorbachuk

International E-florist Startup is Making Over A Million $! - 1 views

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    When the Valentine's day is so close e-business gives us a new way out if you have forgotten to buy a gift and yet have no time to do it. The main feature - speed. E-commerce start up is going back to basics with the oppotunity to order flowers online. This website is an international venture working 24/7, partnering with thousands of local suppliers all over the world. Flowers as a product of daily need when widely distributed with no time boundaries can be a good deal for you and a segment of market which still has a lot to innovate. At the same time the website has an oppotunity to be dedicated not only to various plants but to gifts of all kinds which is fantastic because every day of a year is a holiday for somebody.
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    I read the article and I don't really see how this company is so different then a 1-800 Flowers or Proflorist (which had an ad on the same page as this article). How is FloristAdvisor using E-commerce to out sell its competitors? Is it the same day delivery guarantee?
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    Hi Melissa, it was very interesting to get your comment and I actually would also be interested in knowing the differences between those to companies. Probably the best way to know is to order flowers by both of them, and compare the charges and service. Do you think that there still are some more useful ideas with this particular business (flowers) ? Have you ever ordered flowers online?
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    It is a good idea for selling daily stuffs online. It is tightly related to the Global Distribution System. I have the same question like Melissa, is it guaranteed to be delivered in one day? And does the website have a cheaper price? Otherwise why people choose to use online distributors rather than just going to Supermarket to get flowers at the same price?
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    Yes I have ordered flowers online before through 1-800 Flowers because I needed flowers delivered in another state and I was not familiar with the florists in the area. I trusted the Teleflora company (1-800 Flowers) to have the same quality of flowers in all locations but this is simply not true. I was very disappointed on several occasions by having wilted old flowers in small arrangements delivered. Not only is it embarrassing but it is frustrating to the consumer having paid so much money and not been happy with the product. I do not use these online companies anymore. I go to the florist websites and go by word of mouth which is time consuming (something I was hoping to avoid by using the online florist in the first place). That is why I bring up the question of how this FloristAdvisor differs from other companies and how are they succeeding? Bing I like to go to the supermarket and make my own arrangements if they receiver of my intended bouquet is close by. Fresh Market has excellent flowers, a bit pricey but they are great quality and last.
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    Actually while browsing the website I couldnt find any information about the guarantee... And the prices are unexpectably high which shows that this business has yet a lot to improve. I ve never ordered flowers online and your information, Melissa, was really helpful for me.
Xinyu Tian

New Cloud-Based Posterita POS Set to Revolutionize Retail with Online Database and Avai... - 0 views

  • New cloud-based retail POS called Posterita set to revolutionize retail operations by unifying all stores and operations in a single database - and it's available free.
  • enables management to share all data about operations in real time from any computer with an Internet connection
  • enables complete multi-site management, including multi stores, tax rates, currencies, and languages.
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  • allows employees to learn the system quickly.
  • integrates with Apps providers, and we will make our API available to enable other Apps providers to integrate with the system easily.
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    This new Cloud-Based POS software will benefit a lot to the retail industry. First, this system is cloud based, which means it saves its data through internet and can allow different stores to share with the same data base. Second is this system it makes the decision making more efficiently. Third, it is very easy to learn, so that it can save the cost for the employee training. Forth, this system integrates with APPs providers. Since the social media has much more influence today and will be more in the future, this function can be very useful. With the cloud database bing used these days, I am very positive with this new come-out Cloud-Based POS sofware. And one thing I think this one can be very useful is that it integrates with thw APPs.
xsun015

8 technologies all event planners must embrace | Special Events Blog - 0 views

    • xsun015
       
      From this article, I know that there are some technologies we would be used as a event planner. Technologies will help you to make the event more successfully. During the event, Twitter will add more attended.
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    This article introduces 8 technologies that an event planner should incorporate into the event planning & organizing strategies. Most event planners typically utilize things like a big screen for main stage events or PowerPoint projectors for every breakout session at their events. Those things are important, but they are just the tip of the iceberg for event planner technology. The author stated 3 technologies to use before the event and 5 technologies. Most of them are social media based applications that we are already having in our palm. It is quite simple, yet not many of us give a great thought about it when it comes to event planning.
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    Bing, I agree with you on these 8 technologies... however when it comes to a hotel operations, to follow all 8 is challenging due to the nature of the business and limitations.
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    Today technology is used for practically everything. Technology runs hand-in-hand with planning events, but technology can also be utilized during the event. This article shares how to use the presence of technology to keep the audience captivated by the speaker. One of the main things the speaker should do is stop with the handouts. Switching to PDF forms or online access allows for the speaker to be assured the papers will not be lost or misplaced by the attendees. Technology also is beneficial to the interaction with the speaker. The article advocates keeping the audiences attention by using an audience response system. This allows them to input answers and be interactive. There are also a few website based companies that allow you to do this through your smartphone. They also suggest using twitter with hashtags to ask questions to the speaker. The event uses specific hashtags for audience participation. To go even further they recommend to text the speaker with any question and can get an immediate response. The use of technology enables the speaker to utilize every possible tool to get the audience to pay attention and to retain the material. It makes sure no vital information or opportunities have gone without an explanation.
anonymous

iPad POS | Point of Sale Systems | NCR Silver - 0 views

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    Accept credit cards, gift cards, bitcoins and more. Track inventory and connect with customers through built-in loyalty and email marketing programs.
adel168

Merging Art & Tech in Spokane: Ruby Hospitality Chooses StayNTouch's Cutting-Edge Mobil... - 0 views

  • Using his love for art and theater, Jerry began renovating historic buildings including the revival of the famous Bing Crosby Theate
  • Jerry's projects emphasize innovation, smart designs, and most importantly, artistic vision.
  • Dicker's management team chose StayNTouch because it fits closely with the company's mission, which is to deliver a unique high quality product with amazing service at a great value
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  • "StayNTouch's Mobile PMS gives our guests seamless self check-in options, while always keeping us in touch if they need us."
  • "StayNTouch shares Ruby Hospitality's commitment to forward-thinking innovation,"
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    StayNTouch which is a mobile hotel PMS technology provider, is partnering with Ruby Hospitality. The owner, Jerry Dicker, chose StayNTouch because it fits in with their mission to deliver a unique high quality product with amazing service at a great value as well as their commitment on forward-thinking innovation.
aflor094

5 Technology Trends Impacting the Hospitality Sector - 0 views

  • Five technologies in particular—service automation, fixed mobile convergence, location-based services, connected meeting rooms, and chatbots and mobile apps—are poised to change the guest experience and create areas of opportunity for hospitality locations to become differentiators and innovators in an already technology-centric industry.
  • Artificial intelligence is expected to be a major component in service automation, with AI in some instances acting as a concierge service to “
  • arn” guest preferences, such as their ideal room temperature or their favorite cocktail at happy hour. That information can be stored for future stays—upon check-in, the guest room thermostat is set automatically to the guest’s preferred temperature and, when he visits the hotel bar, a martini made with his favorite gin is waiting.
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  • Imagine, for example, in-room systems that allow guests to pair their mobile phones with the in-room systems, so they can not only switch between the devices to take calls anywhere, but also order room service, adjust the lighting or view the in-room entertainment menu of selections from anywhere, even outside the hotel or off-property. Guests also could be notified via a text on their mobile devices if they have a package waiting at the front desk, or they could be reminded of upcoming spa or personal trainer appointments, for example, or reservations at the hotel restaurant—or even be provided with recommendations for local activities and events.
  • The next generation of these technologies could be included in the guest room as part of the entertainment hub, giving travelers access to work-related services and helping them be even more productive. Imagine being able to use a voice remote to binge-watch a favorite TV show or conduct an instant video meeting with a colleague.
  • The next generation of mobile apps will serve as one-stop shops, letting guests control their room lighting, order movies on the entertainment hub, and view augmented reality maps to navigate the property and locate the nearest hotel employee for assistance.
  • n building a network that supports these new technologies, hotel operators should consider an environment that includes both on-premises, cloud, and networking technologies such as SD-WAN and high-speed broadband to make certain traffic is handled efficiently. And networking components such as WiFi and unified communications can ensure users of the network—guests and hotel employees alike—interact and transact using their preferred method of communication.
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    The Article talks about new trends coming to the hospitality industry. The trends are service automation, mobile convergence, location based services allowing staff to help guests quicker, connected meeting rooms, mobile apps, and networks.
blope130

hospitality/tourism telecommunications - Search - 0 views

shared by blope130 on 18 Jan 23 - No Cached
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    Technology can be found at almost every tourism destination from the moment you get to the airport to getting into your hotel room without passing the front desk. The pandemic played a huge role in this overnight chance in the industry. While logistical challenges have become a part of daily life for hospitality management, communications technology such as wayfinding and digital signage can be leveraged to both maintain public safety and keeping people safe.
j1abao

8 Disruptive Hotel Technology Trends to Watch in 2022 - 3 views

  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • penetration of cloud-based technologies in the segment remains incredibly low
  • hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
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  • 20,000 properties.
  • hospitality property owners look to address the challenge of competition from peer-to-peer platforms like Airbnb
  • focus on improving guest experience and helping travelers have the trip of a lifetime
  • guest-messaging software
  • messaging tools to deliver five-star service at scale
  • provide frictionless guest service and streamline time-consuming interactions, such as check-in.
  • White labeling has already begun in the hotel industry without hoteliers even knowing it. Property management systems that offer channel management integrations are usually white labelling their channel managers from other vendors
  • The many tech innovations we see penetrating the market require constant vigilance of cybersecurity best practices, regular updates to security software, and dedication to routine testing and threat assessment.
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
  • APIs allow your various hotel technology tools and programs to work together, conne
  • streaming, voice activation, guest-room tablets, and food ordering tech.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel,
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage.
  • forced to get smart about security
  • do their research in selecting tech tools
  • regularly host training to their staff
  • all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings.
  • Secondly, Google has entered the travel market in a big way.
  • for property owners, WiFi 6 is much more relevant
  • beyond the guest experience, hotels can take advantage of faster WiFi
  • Smart thermostats, smart speakers, and smart locks
  • data has become the world’s most valuable resource.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share
  • Hoteliers are just starting to realize the potential of its guest data.
  • put a dollar figure on just how much hotel industry data is worth. The Group purchased STR for $450 million in cas
  • New competitors are challenging old management companies that haven’t innovated enough
  • These next-gen properties are sometimes called hometels (home+hotel), or more generally, alternative lodging
  • Technology in hotels goes far beyond guestroom TVs and phone
  • smart locks
  • ast WiF
  • NFC technology for contactless payments
  • kiosks or mobile apps for digital check-in,
  • robots that deliver room service.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • The most important software in the hotel industry is the property management system
  • hoteliers must focus on data security and continued training
    • jtarr003
       
      I really enjoyed this article about 8 disruptive Hotel Technology trends to watch in 2022. What I found most interesting about this article is how guest room technology is changing. Guest now want there hotel room to have voice enabled devices in there hotel room to help them control the room that they are staying in. Also guest would rather use on-demand conveniences like uber eats and door dash to eat food to there rooms.
    • jtarr003
       
      8 disruptive hotel technology trends to watch in 2022
  • White labeling is a practice in which a product – in this case, hotel software – is manufactured by a third party and uses branding by the purchaser, or marketer, so that the end product appears to have been produced by the purchaser. “The advantage is that a single company does not need to do it all: one firm can concentrate on producing the product; another on marketing it; and another can focus on selling it, each according to its expertise and preference,”
  • Interest in investing in hotel technology has slowly ramped up in recent years.
  • Hotels that are comfortable using APIs can automate tasks that take up much of their employee’s time with manual data entry.
  • Why is data so valuable? “Data are now part of every sector and function of the global economy and, like other essential factors of production such as hard assets and human capital, much of modern economic activity simply could not take place without them
  • Hotels use technology to provide better service, streamline communication, allow guests to personalize their experiences, and offer more convenient processes, like checking in or ordering room service.
  • deliver increasingly high value for hoteliers and guests. For hotel managers, technology specifically designed to manage hotel operations, reservations, housekeeping, and more can enable greater efficiency and fewer human errors
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    For this article I want to focus on the room technology aspect. We have become so dependent of our devices at home that sometimes going to hotels is not as pleasant as before. In this article, we can see how hotel chains are changing to cater to our needs so the daily routines are not affected. One example is how Hilton is partnering with Netflix allowing you to sync your Netflix Account with the Hilton Honors app so you can go and use the room tv to keep watching your favorite programs. So no more using your computer or ipad to keep binging on your series while you are in a hotel. The other interesting part is the use of tablets and apps that mimic our regular apps for food ordering within the hotel avoiding the need to call for room service or doing lines at restaurants.
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    This article reviews the top eight tech trends causing disruption in the hospitality industry: SaaS (software as a service), APIs (application programming interface), guest room tech, privacy & cybersecurity, OTAs (online travel agency) struggling, WiFi 6, big data and digital hotel companies/alternative lodging. The article dives into each of the eight with an overview/background on the tech, how it's advancing, and why and how it's being used. Some of main takeaways are that for many of the tech trends the industry is just starting to realize the full potential and that overall these tech advances should be able to allow companies to harness tech and data to drive customer experience and retention.
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    I found this article rather interesting because I feel like this is very normal to me now. The fact that it has technology trends of 2022 on it is so interesting because I've been seeing these trends for a while already. I liked how the article called these technology trends a way for the customers to personalize their experience. At the end of the day, they truly are in charge because of these trends. Everything is accesible online and they even have options to add nearby tourist spots to their itinerary. Technological convenience is now a part of everyone's life. This is why hotels are implementing this convenience through streaming, guest tablets, food ordering kiosk, and much more. This is possible because hotels are also using API's which connect hotel technology by tech stacking and using tools to talk to one another. In my opinion, these technological advances could only get better to further improve the convenience hotels can provide.
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    This article discusses not only the future of hospitality technology, but the impact it will have on the industry, All of the technology advancements mentioned will change how hospitality businesses operate. For example, cybersecurity is becoming a really important investment for these businesses to make because hackers have been stealing guest data and information. Tech advancements are being placed around privacy of consumer data, when that never used to be a major issue
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    This article palms out 8 disruptive hotel technology trends to follow. The explosion of SaaS, APIs going mainstream, room technology innovation, privacy and cybersecurity, the struggles of OTAs, WiFi 6, big data and digital hotel companies. The article illustrates that technology is driving the hospitality industry by explaining new technology trends that enable hoteliers to operate more efficiently and offer guests the opportunity to personalize their experience. But it also means hoteliers must focus on data security and ongoing training when implementing the technology guests expect.
armanyleblanc767

Why and How to Use Proximity Marketing for Restaurants? - 0 views

  • More than 80% of the world’s population now own a smartphone, and a huge chunk of these smartphone owners are constantly sharing their location for different reasons.
  • This marketing strategy is all about marketing to your customers at the right time and place
  • How Can Proximity Marketing be Used in Restaurants? Proximity marketing allows you to target a specific location. Unlike broad-based marketing tools, you can focus on a particular customer group that is easier to convert based on their proximity to your business. 
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  • Proximity ma
  • Therefore, it is essential to ensure your restaurant is visible on Google Maps, Bing, and Yelp searches. 
  • Geomarketing is the practice of serving customers with specific ads when near your restaurants.
  • Beacons are small Bluetooth-enabled mobile devices that you set up in particular spots in your restaurant. You can then use them to pass information as text or images/videos to consumers within its range.
  • Customers can scan or tap the QR code using their mobile devices to reveal the marketing campaign. These QR codes are easy to create and customize with QR code generators.
  • . You can use discounts or offer some free items to attract these new customers to your restaurant and make sure they have a wonderful experience, so they become regular customers.
  • This can include exclusive discounts and events such as free food sampling to incentivize loyalty program members to remain loyal.
  • You can use beacons to determine the number of people in the restaurant and use this to inform other customers whether the restaurant is crowded. 
  • It will allow you to create combo deals that can help you refer customers to each other to increase sales.
  • Proximity Marketing for Restaurants will not only allow you to send personalized messages to your customers but can also alert your staff when a loyal customer walks in. 
  • The real-time connection will give your business a better opportunity to engage the customers and build stronger relationships.
  • you can promote your restaurant and the unique benefits it offers in a way the customers will find most relevant and appreciate.
  • The marketing technique makes it easy to deliver the offers straight to the customer’s mobile phones, ensuring they do not miss out on the offer.
  • This can be very useful for individuals walking around trying to figure out where and what to eat.
  • You can then use this information to create a tailored menu for them that you are sure they will love every time they visit your restaurant. 
  • , proximity marketing can also help you develop custom prices for different customers.
  • If your restaurant has a loyalty reward program, proximity marketing can be beneficial for its promotion.
  • It was only a matter of time before businesses utilized this to develop innovative marketing solutions like proximity marketing.
  • Proximity Marketing for Restaurants has become a popular tool
  • easy to pass the information on the latest deals, special offers, and discounts. 
  • is to entice customers to make a decision to buy from your business in the immediate or near future.
  • The ads can be advertising discounts, new offers, or specials for the day. The main aim is to get more people within your restaurant’s locality to give it a try.
  • You should check your restaurant’s online presence on these platforms often and make sure important information such as the name of your restaurant and the exact location is correct and up-to-date.
  • 2. Use Beacons for Geomarketing Ads
  • 1. Make your Restaurant More Visible
  • 3. Market to New Customers
  • 4. Promoting Loyalty Reward Programs
  • Proximity Marketing Can Improve Customer Experience
  • 1. Personalized Experience
  • 2. Real-time Connection
  • 3. In-depth Customer Data
  • , you can get crucial insights from their buying behaviors to how much time they spend in your restaurant.
  • 4. Easy Delivery of Time-Sensitive Offers
  • 5. Laser-focused Targeting
  • A message popping up on their phone with your deal of the day can effectively influence them to try out your restaurant and help them decide what to eat.
  • Proximity marketing for restaurants allows you to know your loyal customers better
  • This further enhances customer loyalty and ensures they have the best experience in your eatery
  • 4. You Can Let Customers Know if the Restaurant is Crowded or Not
  •  
    This article talked about how and why to use proximity marketing for your restaurant. They started off by talking about how many people have smart phones and how restaurants can use this to their benefit. There were a couple benefits of proximity marketing this article brought up that i thought were great ideas. The first being partnering with other business and restaurants to create combo deals. The other being just hoe in-depth you can personalize the experience using proximity marketing.
  •  
    Proximity marketing can be used in many different ways in the hospitality business. For restaurants specificially it can help enhance the customer experience, increase customers, maintain loyal customers, boost sales, make customers want to keep coming and more. Proximity marketing allows restaurants and all the hospitality industry to focus more on their clientele and who they want to reach in many ways and can be a great tools for sales.
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