This article talks about the advantages of using an event management software and how the tool help managing the event successfully. This software is priority to the modern day event planner with an expert manner. Positively Impact the work flow cutting down on the boring paper work. Software will help time by cutting down all the time you would spend in organizational work reduced workload. Event software will reduce cost by inmanaging you data and task allowing you to have less employees and increasing ROI for the company. Have a good software will allow you to export reports with ease like client reports, analytics, registration, ticketing, scheduling as well as surveys. This will help ease the stress of the company and allow managers to focus on increasing revenues and getting new business.

E-Marketing in the hospitality industry I found this article very informative and helpful. E-marketing could also be called Internet marketing, web marketing, online marketing and even digital marketing. In the hospitality industry, these marketing strategies are growing at a dramatic pace. Because this is making such a significantly impact behaviors by driving more revenues. The article explains the five main sections of e-marketing. 1) Search Engines Marketing * This is the largest majority of internet surfing allowing the hotel to drive targeted traffic to the company's website. 2) Sponsored Search * This type of marketing, is sponsored search corresponds to search ads through a bidding process on keywords. 3) Social Media Marketing * This allow companies to use websites like Facebook, Twitter, and YouTube allowing to take advantage of spreading any information or updates posted repeatedly whenever they want. It also targets a wide audience. In other words, it's the new word of mouth. 4) Mobil Advertising * This is one of the fastest growing e-marketing advertising. With almost everyone nowadays carrying a smart phone, this type of advertising could be critical to bring in new business for the hotel. 5) Email Advertising. * This is the most powerful e-marketing tool for hoteliers to use. It gives you direct revenue opportunities for past, present and future guests. Nowadays, online marketing is the most powerful advertising methods. All companies in the Tourism and Hospitality industry are competing to lead the online marketing techniques to order to shift the market to increase their online traffic and generate more revenues.

This article discusses how to stay ahead in the hospitality industry. During a hospitality conference in Las Vegas, leaders in the industry discussed where the industry is going and the power of foresight. Being great at your job is not good enough anymore. Hotels needs to stay ahead of trends and find ways to innovated before guests do. Here are a few ways hotels and hospitality companies could be proactive to stay ahead of the curve. 1) Embrace Innovation: Using Marriott International as an example, they are always thinking outside the box. At their headquarters, they have an innovation lab that constantly manufactures new ideas. Some of their designs features are looking to implement communal rooms. Where guest will share a kitchen, dining room, and lounge areas. 2) Make Technology Your Friend: Whey a company embraces technology, it has the power to take a company to the next level. The issue is that most people don't normally like change and have trouble adapting to new ways. To be ahead of the curve, it is important for hotels to use technology to their advantage. 3) Personalize Employee Communication: Communication is the key to success in any company and in hospitality, it is very important to personalize employee communication. The staff is the backbone to all hotels and communications between management and staff need to stay constant. In today's society, the guests expect to communicate anywhere, anytime and employees are now expecting the same.

Week 4 Article Summary 15 Benefits of Having Digital Menu Boards in Your Restaurant. This article discusses the positive ways in having a digital menus and explains the benefit it has on the restaurant. The focus of the restaurant should be more on the quality of food being served. Even though there are a lot of restaurant that give you an experience like no other but if the food is not top quality it will be hard to bring customers back. Having this type of digital menus could enhance the guest experience while helping the restaurant increase revenues. Here are ten of the top fifteen positives reasons of having a digital menu boards. 1) Digital menu displays will make communication easier. This starts form the customer directly to the kitchen. It will also allow the establishment to display videos and animations that will catch the eyes of the customers and could highlight specific menu items. 2) Saves time by easy updates on display. The software will allow the restaurant to update the menu very easy. You could add and take away dishes without having to print all new menus. It will also allow you 86 items that are sold out at any time during the shift. 3) Sound Investment of saving money. With the system allowing you to change menus, it will save money because you won't have to pay to print new menus every time you want revise it. 4) Digital displays create a more memorable experience. With having a digital screen, it will allow the customer to stay entertained by having a right mix of graphic videos and allowing them to keep them occupied during down times. 5) Better Visibility of menu. The display on the tablet will allow the guest to see a nice HD screen with colors that will make it easy to see and read. 6) 24/7 support. No matter what time of day, there will be support for mangers to trouble shoot any issues that might be happing at time. 7) Boost sales up to 21-23%. It has been said that having an emenu will increase revenues by allowing the establ

This article talks about the Global Distribution System (GDS) and how important this is for the travel agents. This systems enables transactions between the travel services that are provided and allows travel agents to see and sell those services. For example, the GDS will allow travel agents to see available hotel rooms & airline ticket rates in live feeds. But the big questions is why is the GDS important to the travel industry? When managed property with a channel manager, the booking system will give the property an opportunity to customize and adjust availability based on inventory and allow to block out dates. Travel agents and online booking systems use the GDS to search for availability and best available rates in real time. If not managed correctly, this could cause issues and over bookings. The GDS systems also support high traffic to the travel sites. The future of the GDS system might in obsolete in the near future and may be a corporate booking took rather than the system used exclusively by travel management companies.

Going back to the 70's when internet connections did not rule our minds and travelers would make hotel booking directly with the hotel or use travel agents. When there were no email confirmations, TripAdvisor reviews and when we had to use maps to find the locations. This article talk about five ways hotels are starting to use more technology to connect with the guest. 1) Mobile bookings. 2) Quick check-in with tablets. 3) Self check out. 4) Live chats to help turn lookers into bookers. 5) Door opening with Technology. I choose this article because all these new technology need to work on storage and software and there is no better way than to use cloud computing to run these programs safely.

When learning about the role of a MIS manager, I feel it's very important to learn the Physical Structure of the MIS. This article explains that the MIS is combined of hardware, software, database, procedures and personnel. When using MIS, it will help with decision making with accurate information then send to managers. These systems are vital to the day to day operation of a hotel.