While food trucks have become extremely popular these days, they have been around as early as the 1800's! Before the gourmet food trucks started to pop up, street vendors selling hot dogs, pretzels and lunch food for office workers have been around for decades. Now with more and more people out of work or people who want the ability to be more creative with their own food with a small budget, food trucks have become more popular.  However some cities have restrictions such as Chicago, where a food truck cannot be parked within 200 feet of a restaurant.  LA, the government limits the number of permits issued for mobile food vendors because of the street congestion it produces.  Permits are also limited because traditional restaurants don't want to compete with the low priced street vendors. 

Hotel Link Solutions a company that provides user friendly digital marketing solutions has taken a presence in the Philippines targeting small and medium sized hotel businesses.  There is a huge lack of awareness in the Philippines and Hotel Link Solutions plans to make online services such a hotel-website services, booking widgets, channel management and social media services available and easy to use for hotel managers and owners. By 2015 Hotel Link Solutions expects more than 1,000 hotels to have the digital marketing packages with their help.  

China's Eastern Airlines & Sabre, a Global Distribution System, just signed an agreement allowing Sabre to use the airlines inventory and airfares to market to the travel agencies associated with Sabra.  This will help increase their North American expansion.  Sabre's technology and resources will help enhance the expansion for for China Eastern and Shanghai Airlines.  Marketing intelligence from Sabre has helped the airlines cater to the flight schedules and operations for their customers.  Sabre's network reaches more than 300 million people! 

The county of St. Mary's has just launched their new website that now has features such as an interactive map, trip planner,& events calendar. By making these changes in their website potential tourists can find out what's going on in this town.  Local business owners and attractions are able to upload and edit their own information on the website, this helps to keep their events and pictures all current. With this website change, St. Mary's hopes to drive a lot of new and repeat business to their area.

With the new version of Revel Systems POS, Atlas, vendors are only charged 2 % for credit card charges while other systems charge almost 3 %, giving Atlas an advantage to their users.  Atlas replaces all back office work, with the power of the cloud and security of the iPad app, vendors can see all their information in real time.  The system manages, time scheduling, inventory, kitchen checks, allows customers to sign for their cc receipts right on the iPad.  This technology also helps reduce the cost of paper and ink for the vendors.  

Microsoft announced that they have partnered with Yelp to enhance their search results.  Google being the number 1 search engine, others are always looking for new ways to compete and possibly take over the number 1 spot.  Yelp is a website that provides users with reviews on businesses such as restaurants, hotels, bars, etc., like most free search engines, Yelp makes their money based off of advertising on their page. Aside from the addition to Yelp, Bing also added a Facebook connection to their search results.  If someone looks up a certain company that has a Facebook page, that page and user reviews will also come up in their search.  Recently Google added a feature called "The Knowledge Graph".  This feature can help distinguish the difference amongst your search if the topic you are researching has various meanings.  Bing came up with doing a "Snapshot" of the pages you search for to help you see more information about what you are searching for.    

There is a new email phishing scam that is currently targeting military members, retirees and civilian employees.  The emails are asking the targeted audience to send copies of their IRS documents and various VA award letters so they can receive additional benefits.  However, this is a scam that identity thieves are using to seal the identity of these individuals and possibly clean out their financials and ruin their credit.  People are being warned and noted that the IRS will never ask for personal information in an email.   

It is clear that email is one of the most effective and efficient ways of reaching out to your consumers directly, however there are always the ups and downs to this form of marketing. It is predicted that by 2015 there will be an increase of nearly 4.1 billion email accounts compared to the 3.1 billion email accounts as of 2011.   The most common form businesses used email marketing was to send out newsletters, coupons, ads, alerts, etc., now consumers also are looking for more interaction with the business through social media. They want instant responses through Twitter, LinkedIn, blogs and other social networks.  With using all the social networking sites in relation to the business, consumers can also see other consumer reviews.  Using these forms of communication for the business and client, helps to build their customer relationship with each other. As businesses track the movement of their website and emails by monitoring what the consumer clicks on, they gather information on what the consumer is looking for and can then cater to their needs. As positive as social media can be for a company, it can also be negative with bad user reviews and complaints.  Word of mouth is the fastest marketing tool for consumers when they have a bad review.  

Priceline has launched their online same day booking application for iPhone users.  The app will soon be available for Android users as well. Travelers are able to search for last minute inventory from 165 countries and 200,000 properties, the app shows a list of available hotels in the area of the device the user is using to search for hotels.  The quick 2 step process to booking a hotel is easy to use and user friendly, guests also get a map with directions on their display to help them find their hotel.  This technology was introduced last year and had secured $1 billion in transactions 40% of the mobile bookings were for the same day reservations. Today's travelers and consumers are looking for instant deals, bookings, and conformation, with the technology of this app and the continued improvements consumers continue to be in their favor. 

Roger Smith Hotel in New York is now accepting online reservations through their Facebook page, coining the term, "Facebookings". Guests can now use their mobile devices such as any smart phone, tablet or operating system to do so. Pegasus Solutions, a company that provides technology and corporate services to hospitality industry, uses OpenView to do the "Facebookings". Roger Smith hopes that with using the power of Facebook and mobile devices, his revenues will increase.