Travel Agents Increase Use of GDS to Book Hotel Rooms - 3 views
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he leading global provider of revenue generating solutions for hoteliers, clearly demonstrates how crucial Global Distribution System (GDS) platforms and GDS Shopping Displays are to travel agents:
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84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.
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A GDS Primer: What is the GDS and Which Travel Agents Need It? - 0 views
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The advantage to travel agents is that the GDS not only can show you many fares from multiple airlines, but it also offers a great depth of information about each flight in one place. The carrier, the times, the costs, the class of the seat, aircraft type and so much more. It’s a smorgasbord of options. So if you’re booking a high volume of tickets, it’s great to have access to every minutiae of information from multiple carriers in one go.
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In today’s world, the GDSs have a bit of a split personality. There is the old school, traditional GDS commonly called “the green screen.” Then there’s the hip side of the GDSs, which people will call “point and click” or “GUI” (Graphical User Interface). Essentially, it’s a more intuitive and prettier looking version of the GDS.
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To learn the GDS green screen takes intense training, and to become proficient takes tons of practice and constant use. That means daily use with a mentor (for at least 6 months to a year), not just booking a ticket for a client every few weeks.
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This article looks at GDS and GUI systems and gives a holistic viewpoint of performance, positives and negatives, and what type of agencies can utilize each system. I felt that the more complicated system and its requirements for agency users to have and understanding of coding, made the GUI system more likely to have a higher utilization in the future.
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The article delves into the importance of GDSs and travel agents along with the controversy surrounding their evolution as airlines are trying to encourage more direct bookings to make more profits and avoid paying commission to travel agents.
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This article goes into detail about GDS's, the history of GDS's, and if travel agents actually need to use them. The article first explains what a GDS system is, a brief description stating "Global Distribution System (GDS) is a travel agent's motherboard for booking airline tickets and other sorts of travel goodies (like hotel and car)". The article then quickly goes into a brief history of the GDS. GDS was created by America Airlines in 1946, making it easier to check inventory for vendors, though it would still take some time for this technology to reach the travel agents. "Travel agents would need to call the airline's booking center, who would then contact one of their CRS operators, then relay the results to the travel agent over the phone (literally, like playing telephone). It took a lot of people power to book a single airline ticket". We then take a turn, and learn about the usability of a GDS, and that it's quite low. GDS's are not user-friendly, but sadly sometimes a necessity for certain types of travel agents. These types mostly being the ones who book lots of corporate travel arrangements. Lastly, the article discusses if a GDS is right for your business, and if you decide it's not, how to go about booking things without it.
Benefits of Global Distribution System | GDS Booking System - 0 views
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a central reservation system that allows travel agencies and their clients to access travel knowledge, buy and compare reservations choices and book travel
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connects the travel service suppliers or vendors to the travel agencies in real-time, by providing a centralized service that covers the bookings of airline tickets and more.
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The leading global distribution systems are Amadeus, Sabre, Galileo, and Worldspan.
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Global distribution systems work by connecting travel companies (airlines, car rentals, cruise lines) to travel agencies (online or human) who then connect with the interested traveler. By this chain, the travel agent is able to offer real time availability from the companies to the traveller. The benefits of this system are the ability to deliver tons of information direct from the relevant companies, it is convenient for those that use them and easy to track travelling trends and interests. To me, it works like a mass marketing strategy. The content is generated by the owners and instead of enlisting their own man power, they utilize the efficiency and convenience of remote technology to mass distribute. The intended consumer receives the information without ever having to think where it's coming from, but inevitably trusts its reliability. The productivity of this system is something that those in the hospitality industry cannot ignore because this represents moments of the first interaction between the interested consumer and your operation. In order for the information to reach them in a convenient medium. In summary, GDS's help information get from the travel company to the consumer everyday in real time via global networks.
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Global Distribution Systems (GDS) are largely responsible for the expansion of the travel industry. They provide the foundation for most internet-based travel services offered globally, and they link the providers of travel services in real-time. To make the travel business more complex and informatics, the GDS system provides global data, pricing, inventory, offers, and real-time availability of flights, hotel rooms, car rentals, and even bus tickets. GDS enables travel agencies and their customers to access travel information, purchase and compare options for reservations, and schedule trips. One of the most essential tools for the travel industry is the GDS system. Global Distribution Systems are server-hosted web platforms that offer worldwide discounts on the booking of travel-related goods like airfares. Amadeus, Sabre, and Travelport are the three main GDSs in the market, and they are connected to more than 650,000 travel agents. Travel agencies depend on GDS's assistance to maximize their own profits because GDS is a direct seller of airline tickets. To increase their revenues and their ability to offer tickets to customers, travel agencies enter into an agreement with GDS and gain access to a listing of fares.
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" Benefits of Global Distribution System Global distribution systems are widely responsible for the growth of travel industry and stepping stone of most internet based travel services. Benefits of Global Distribution System for Travel Agents and Tour Operators GDS systems deliver worldwide data, rates, inventory, offers, real-time availability of airlines, hotel rooms, car rental, bus tickets, and many more to make the travel industry more informatics and sophisticated. How Travel GDS Marketplace Is Reshaping the Travel Industry GDS stands for Global Distribution System and it's essentially a central reservation system that allows travel agencies and their clients to access travel knowledge, buy and compare reservations choices and book travel. functions across the world and connects the travel service suppliers or vendors to the travel agencies in real-time, by providing a centralized service that covers the bookings of airline tickets and more. permits travel agents to access, in real-time, availability, feature and costs for airlines and extra travel services worldwide. The leading global distribution systems are Amadeus, Sabre, Galileo, and Worldspan. This permits users to buy tickets from various suppliers or completely different airlines. GDS can link services, rates, and bookings that combine a spread of products and services in travel sectors: e.g., airline bookings. Independent travel agents, travel agencies are now using an increasing sophisticated GDS system to seek out the best travel and accommodation and rates for their clients. Travel Agencies have historically relied on GDS for services, products & rates to produce travel-related services GDS system is one of the most necessary tools for the travel business the system will yield results with real-time pricing and availability comparisons There are 3 major GDS within the market- Amadeus, Sabre, and Travelport here are over 650,000 and travel agents connected via a GDS system Systems enable users to bu
Is the GDS Still a Good Investment? | hospitalityupgrade.com - 0 views
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Global Distribution System (GDS) still contributes significantly to hotel distribution revenue–approximately 27 percent, according to TRAVELCLICK’s latest eTRAK repor
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The survey found that about 25 percent of travel agents worldwide–mostly international agents–are using their GDS platform more often than in the past. Of those surveyed, 70 percent recall seeing GDS promotional messages—up 15 percent from 2007.
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Survey results also reveal that most travel agents worldwide believe the GDS should offer rate parity: 88 percent of U.S. travel agents and 81 percent of international travel agents said it was very important to see the same rates available on all platforms.
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The article discussed the significance of hotels using the Global Distribution System and how the GDS helps promote and influence bookings.The GDS is basically the main source of booking reservations for a travel agent. The GDS shows all rates and inventory for hotels, airlines, and rental car centers. According to the article, GDS is used mainly by international travel agents, but it is used my travel agents all over the globe. When looking at the GDS, travel agents ted to focus mainly on the rate information it is advertising, usually the BAR rate is what travel agents are aiming to get for their clients. The GDS is relied on heavily by travel agents to offer the best rate to their client, which in return will help them gain more clientele. The more accurate and visually appealing the GDS is, the more the agents are willing to use it.
Is 2020 the Year of the GDS? | By Scott Falconer - Hospitality Net - 2 views
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Technology can play a major role in helping properties win more bookings, through advertisements, display, and keywords
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It will be interesting to see how GDS usage and other distribution channels continue to evolve throughout 2020.
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The overall contribution of GDS bookings indicates that it is still a very relevant and growing channel and often delivers the highest ADR.
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This article speaks on how GDS are doing in the age of 2020. Not only does it talk about how its doing over all but it also goes over how they remain successful with the new times. Keeping up with changing demands and trends.
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This article talks about how GDS system usage has been and continues to increase over the years. While many owners prefer direct bookings on their site. GDS has been increasing at a faster rate than other channels which are used by travel agents. Hotels need to e using the GDS platforms in 2020 and beyond to maximise the benefits that it brings.
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Scott Falconer's article, "Is 2020 the year of the GDS," entails discussion of the survey results of the DGS site as the most sued and rapidly growing site for booking by travel agents. Falconer also advises hotels and other travel agents to optimize the use of the GDS site to increase bookings and therefore profitability. In discussing the survey results, Falconers also suggests the GDS increase its potential by maintaining parity, observing prices, and promotions are critical in its continued growth. Falconer's finding first indicates that GDS usage has significantly grown in the past ten years. The author notes that by 2019, the number of travel agents using the site of GDS to make bookings had increased from 42 million to 79 million between 2009 and 2019 (Falconer). In the recent past, Falconer argues that the ratings and growth in usage of the site provide hotels with opportunities to grow revenue as the site makes 22 times more bookings than consumers. Through surveying with 900 travel agents, Falconer concluded that GDS is a prime channel for bookings because of its recent fast growth compared to other alternative booking sites. Secondly, Falconer notes that there is a need to stabilize the parity rates for the GDS channel to succeed. Based on the survey, most travel agents indicated that parity rates are influential to the decision to book a facility using the GDs site or others. Therefore, Falconer advises the GDS management to ensure the consistency of the price that properties offer to clients on other channels. The services listed in the sites are available as indicated at the property. In this case, the GDS can improve booking experience by clearly stating commissions, discounts, or cancellation policies at the site to increase the availability of information to the clients regarding the nature of commitment and expected services as the promised value. Falconer also highlights the importance of adver
Travelport agent survey finds support for GDS ancillary sales - Travolution.co.uk - 0 views
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Corporate and leisure travel agencies can expect more technology to help them sell airline ancillaries after a global survey found high levels of support for this service through GDSs.
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Agents understand that as the airline product continues to evolve and ancillaries form an increasingly significant role in the purchase decision and buying process, travel customers continue to look to agents to support them in purchasing itinerary solutions.
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This article discusses what travel agents think about the enhanced ability of both corporate and leisure based travel agencies to sell airline ancillaries because of improved Global Distribution Systems' technologies. Ancillaries are products and services that airlines sell to gain additional revenue on top of your ticket price. Ancillaries have become increasingly popular in the airline industry because of the sky rocketing price of jet fuel. To keep ticket prices down airlines are "unbundling" items from the overall experience. This presents them with an opportunity to turn a profit by charging fees for bags (carry on, checked, additional), on board food and drink, credit card purchases, headphones. It seems like everything you encounter from when you arrive at the airport to when you disembark the plane has a fee. This phenomenon is especially present in Low cost carriers such as Spirit, Air Tran, Jet Blue, etc. However there are consumers who disagree with this additional costs as is apparent in Southwest's continuous marketing campaign. I'm sure everyone has seen the commercials with Southwest representatives 'flagging' down unnecessary fees in order to promote their 'bags fly free' campaign. Anyhow the reason I am explaining ancillary revenue is because travel agents are now starting to sell more ancillary products such as hotel accommodations, travel insurance, rental cars because of GDS technologies. They can track the sale of fees through EMD (Electronic miscellaneous Documents) which is the current industry standard. In the article some agents state that the EMDs are hard to understand and use. I believe until the EMDs become "seamless and easy to use" there will exist some hesitation to sell airline ancillaries. However on the other hand the article states that Travelport is working towards a simple and uniform platform called Travelport Universal API/Desktop. Once this comeplete perhaps more agents will feel comfortable selling ancillaries. This is a goo
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I still remember when most airlines used to include breakfast or dinner for their passengers including alcoholic beverages well that doesn't happen any more. I believe when Travelport Universal Desktop becomes available it would become more clear to travel agencies the transaction process and for the consumers what products and services they are ofering.
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I too miss the days of free sodas and peanuts. "Sigh-" sometimes its the little things in life that bring the most joy. I agree I think the new Travelport Universal Desktop will be a valuable tool if utilized correctly.
Evolution In Travel Agent Industry | PRLog - 1 views
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The travel industry is growing 23% faster than the world economy and will continue historical growth for the next 18 to 20 years.
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Years ago, when you wanted to go on vacation, there was only one option. You had to hoof it down to your local travel agency and browse through some travel brochures.
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Then, a few things happened. First, the airlines decided they didn’t need travel agents anymore and they pulled the plug on agent commissions
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The travel industry has evolved over the past years. In the article it talks about how travel was limited in years gone by and you had to physically sit in a travel agent office in order to book your vacation. They were the only one who had all the information about travel. Then came the evolution of the travel industry and now everybody can book their vacation online with or without the help of a travel agent.
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The article here explains the evolution of how we used Travel Agents back in the day and how we got to a point where we no longer needed travel agents. Back in the old days if anyone wanted to fly to another country or state, we went thru travel agents so we can get a booked flight and car services etc. Now we do everything ourselves. We find out information on our own and book and print our own tickets. Why? because of the internet. The internet will teach you anything and will give you whatever you are looking for. According to the article , people are overwhelmed in all the information provided by the internet that they cant decided where they want to go or where they want to stay at. So business is coming to travel agents. We feel so busy now and days that we give all the work to someone to do everything for us.
Capturing Travel Agent GDS Bookings in Challenging Times - 2 views
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While the travel industry faces ongoing challenges from COVID-19, travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months.
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To best capture the travel agent audience, use global distribution systems.
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Even through this period of uncertainty, global distribution systems have consistently remained one of the highest ADR channels. And travel agents have some excellent reasons to keep booking hotels through these systems:
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Module 3: This article focuses on the importance of GDS systems during the challenges of COVID-19. With an emphasis on travel agents using the GDS, hotels will be able to continue to thrive and survive. According to the article, " travel agents will play a key role in connecting hotels and travelers, especially given the flexibility and changes that may be required of travelers in the coming months." This article provides insights for hotels to best optimize using a GDS for travel agents to find them. The article states, "Rate parity is important to 89% of travel agents worldwide - if they see a better rate elsewhere, they'll actively book away from your property." I believe using a GDS will be the only way in the future to continue to travel and save money. Tripadvisor is my go to when it comes to finding out about a resort and which website has the best rate for the same room.
The Advantages of Hotels Using a Global Distribution System (GDS) - 1 views
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Global distribution systems (GDS) have been a mainstay in the travel industry since travel agents began using the systems in the 1970s.
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The main purpose of a global distribution system is to help travel agents search for hotel accommodations that fit a set of criteria.
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They create a common entry point for multiple travel agencies and travel agents to access accurate information about travel reservation availability and prices.
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GDS has been around since the 1970s and is extremely beneficial for the hotel industry. It creates a common entry point for several OTA's and travel agents so that they can obtain accurate information about the hotels. 5 Benefits to GDS in hotels: Reach market segments globally, more revenue, growth, instant updates and growing the corporate segment. All these benefits of using GDS can result in greater exposure for the property.
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With the growing of the travel industry the GDS is a great tool that many travel agents use to narrow the search of what exact details they are searching for. GDS is an efficient way for agents to promote their product and services. This tool helps with the aspect in business such as revenue generated, growth opportunities, and give instant updates on rates so there is no secret.
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Five benefits of using a GDS's. Talks about reaching a global market, improving revenue growth opportunities and the ability to have live updates for prices.
Travel Agents Increase Use of GDS to Book Hotel Rooms | TravelClick - 0 views
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clearly demonstrates how crucial Global Distribution System (GDS) platforms and GDS Shopping Displays are to travel agents:84 percent of respondents indicated that they were using their GDS platform the same amount or more often than in the past, with 35 percent stating that they are using GDS more.75 percent of respondents indicated that they were using GDS Shopping Displays the same amount or more often than in the past, with 27 percent stating that they are using GDS Shopping Displays more
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Travel agents are increasing GDS hotel use, and have once again confirmed their confidence in GDS Shopping and Booking Displays,” remarked John Hach, Senior Vice President, Global Product Management at TravelClick. “As the GDS channel produces one of the highest average daily rates of any booking channel, there is a huge opportunity for hoteliers to influence travel agents through the GDS at the point-of-sale.”
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This survey definitively shows that promotional messages are not only an excellent way to reach travel agents, but also a valuable sales catalyst,” continued Hach. “The data demonstrates that if the messages are reaching the agent, they are also reaching the customer; it’s a chain reaction which translates into concrete sales around the world. As hotels plan their marketing and sales activities for 2012, investing in the GDS channel will undoubtedly prove to be a crucial componen
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As this article mentioned, more and more travel agents use GDS to reserve hotel rooms. Finding from the research, it clearly demonstrated the importance of GDS for travel agents and more agents chose it as the searching tool. At the same time, for the hoteliers, it is also an opportunity to make use of GDS to influence travel agents. In addition, promotional message assist to increase sales. In my opinion, I think travel agents and GDS are not competitors, they can make up each other's disadvantages and cooperate with each other.
Travel Agent Increase Use of GDS to Book Hotel Room - 0 views
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travel
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travel
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Travel Agents Increase Use of GDS to Book Hotel Rooms
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This article is a good one that demonstrates how GDS are now more often used than times before. The article states that the 2011 Global Travel Agent GDS study demonstrates how important GDS platform and shopping Displays are to the travel agents. They stated the 84 percent of those who took the survey stated that they are using the GDS just as much or even more than they did in the pass and 35 % of these stated that they were using it more than they did in the pass. The article explained how these numbers have greatly increased since 2009 where only 26% agents admitted that they used the GDS systems more than before. This study is 2011 reaffirmed Travel Click's projection, which was that GDS hotel bookings would surpass %50 million in the year 2011. This was far more than that of 2010. The article goes on to explain how the GDS will improve the booking and services of the industry all around. Furthermore, the article went on to explain a worldwide survey conducted for agents who were among the largest GDS in the world and some 495 responses were collected. The survey was conducted by Phoenix Marketing International, which is and independent marketing research firm Travel agents were indicated that promotional messages were effective and prompt during bookings and 66% of these agents request additional information about it. While, 68% of these agents looked into the GDS for more information. After this survey was complete the agents who were aware of promotional messages, 46% of them made North American bookings within 3 months as a result of the promotional messaging and 44% made non- North American bookings. The survey itself shows that promotional messages were and excellent way to get the agents interested. In the article it is quoted how the promotional messages acts in a chain reaction to reach the agent and then the customer, which allows sales all over the world.
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GDS provides a perfect virtual marketplace for travel inventory sellers such as hotels, airlines, and car rental systems to showcase their wares to a global Internet travel audience. The GDS is a natural outlet for hotels, resorts, and even smaller inns that want to increase revenue and online marketing exposure. As the GDS channel produces one of the highest average daily rates of any booking channel, there is a huge opportunity for hoteliers to influence travel agents through the GDS at the point-of-sale.
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Yes, GDS is of great importance for tourism development. It provides such a huge market of tourism information for customers, airlines, hotels, travel agents and any parts included in the tourism. Someone said that GDS will end travel agent, however, in my opinion; they have their own advantages and will supplement each other in the future.
Why is GDS important to the travel industry? | TTS - 4 views
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he Global Distribution System (GDS) is a primary reservation tool for travel agents.
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GDS is a network/platform that enables travel agencies and their clients to access travel data, shop for and compare reservations options, and book travel.
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Through such commerce platforms as the GDS Travelport, agents can access scheduling and inventory of hotels, airlines, car rentals, and (some) railway and bus reservations – in real time. GDS links all those services across the three primary travel reservation sectors (airline, hotel, and ground transportation, i.e., car rentals), and activities.
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I found this article interesting as it talks about why the GDS is important and also gives some insight to how the booking process has changed over the decades. For instance, thanks to the internet we can book a flight within minutes while comfortably sitting on our cough. The article however states, what I did not know, was that back in the 50's, it took an airline reservationist 1.5 to 3 hours to book a single airline flight for the customer. At the end, the article also states that GDS most probably will not be going anywhere any time soon and still be around, at least for some time, and keep on evolving.
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The article describes the importance of GDS to the travel industry. The article describes GDS as "a network/platform that enables travel agencies and their clients to access to travel data, shop for and compare reservations options and book travel." The system is used globally as it helps in generating travel sales in billions of dollars. Travel agents use the system access scheduling and inventory of hotels, car rentals, airlines and bus tickets all in real time. The system achieves this by linking the travel reservation sectors of car rentals, hotels and airlines. The major GDSs in the world are Sabre, Amadeus, Worldspan, Apollo, and Galileo. The authors argue that GDS is important to travel agents as it helps the agents to make reservations in real time for their clients and can complete bookings for their clients within a short time. The end of the article proposes that GDS may become obsolete by 2020 due to technological advances. However, the authors argue that the system will evolve with the technological changes and will not fall into disuse anytime soon.
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GDS I feel will always have an impact in the travel industry because it is what it was built for since the beginning. Yes, we advance with apps and direct booking but people will always use travel agencies and GDS I believe will always be the primary source for booking for travel agents because it is what makes them comfortable.
GDS business can be a significant source of incremental bookings and increased margin f... - 0 views
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Every hotelier knows the advantage of direct online bookings to their hotel. But there is more to direct than just bookings on your website booking engine.
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At Bookassist our metasearch management team has delivered metasearch bookings growth of 130% in the first quarter of 2018 versus the last quarter of 2017 (see https://bookassist.org/company/testimonials/en/)
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The GDS is a large computer network that represents a single point of entry to travel agents and travel sites worldwide
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Over the few years, travel agents are using booking through Global distribution systems. Hotels however are having to pay a 20% booking fee when people book through GDS. Travel agents are also now using Airbnb, and alternative booking, because they aren't seeing any commissions on them. GDS is a large computer network that represents a single point of entry to travel agents and meta search sites. GDS are heavily used in the business and corporate travel accounts. GDS corporate business typically delivers more revenue for hotels because business travelers usually eat and drink in the hotel, rather than travel outside the hotel and spend money. Travel agents use commissionable and non-commissionable booking that, where commissionable bookings must add typically 8-10% agency commission on top of the GDS fees. GDS can be a good source of incremental bookings and increase margins.
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Over the few years, travel agents are using booking through Global distribution systems. Hotels however are having to pay a 20% booking fee when people book through GDS. Travel agents are also now using Airbnb, and alternative booking, because they aren't seeing any commissions on them. GDS is a large computer network that represents a single point of entry to travel agents and meta search sites. GDS are heavily used in the business and corporate travel accounts. GDS corporate business typically delivers more revenue for hotels because business travelers usually eat and drink in the hotel, rather than travel outside the hotel and spend money. Travel agents use commissionable and non-commissionable booking that, where commissionable bookings must add typically 8-10% agency commission on top of the GDS fees. GDS can be a good source of incremental bookings and increase margins.
Importance of GDS For Travel Agency And Tour Operator - 1 views
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The Global Distribution System is a tool for travel agents that enables transactions between travel industry service providers and travel agencies.
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The GDS mainly uses real-time inventory to service provides.
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why is it important to the travel industry?
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This article talks about the Global Distribution System (GDS) and how important this is for the travel agents. This systems enables transactions between the travel services that are provided and allows travel agents to see and sell those services. For example, the GDS will allow travel agents to see available hotel rooms & airline ticket rates in live feeds. But the big questions is why is the GDS important to the travel industry? When managed property with a channel manager, the booking system will give the property an opportunity to customize and adjust availability based on inventory and allow to block out dates. Travel agents and online booking systems use the GDS to search for availability and best available rates in real time. If not managed correctly, this could cause issues and over bookings. The GDS systems also support high traffic to the travel sites. The future of the GDS system might in obsolete in the near future and may be a corporate booking took rather than the system used exclusively by travel management companies.
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Interesting read! This article touches on the importance of GDS for travel agents. It is essential for travel agents to use these systems to effectively sell travel services and updated inventory to consumers in real time. The article concludes that although travel agents use this as their method of booking travel, some hoteliers believe this way of booking may become obsolete in the future. As of today, companies still continue to use GDS as their booking system and does not appear to be leaving anytime soon.
Travel Agent Use of GDS Growing More Than Any Other Booking Channel - 1 views
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I found this article so interesting as we continue our discussions on GDS and Travel Agents. As reported in the article by Danielle DeVoren/ Taylor McGrann on TravelClick, "a study of more than 650 agents from 34 countries found that travel agents are using Global Distribution Systems more than ever before". GDS has managed to maintain a rate parity, added with more benefits, have added incredible value to booking with GDS. So much so, that GDS is one of two channels TA's are using more of with a 14 percent increase. The other channel, which was hotel/chain websites, paled in comparison at 3% increase. Promotional messages play a big role as well, as GDS helps Agents find the best rate with the best added amenities. I think this clearly shows that GDS is still a powerful tool for Travel Agents and has continued to deliver to TA's needs by keeping up with the rate race and adding other values in amenities (such as upgrades, complimentary breakfast, etc.).
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“With more agents using the GDS, there is an increased emphasis on ensuring rate parity so that agents can maintain credibility with their clients. There is nothing worse for an agent than offering a rate to clients only to learn that they could find a better rate by themselves on a different channel,” said Mr. Ewell.
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Negotiated rates aren’t the only option for travel agents using a GDS. Travel agents put a premium on booking the best available rate for clients and promotional messaging help agents find the best rate whether negotiated or not. Agents affirmed that promotional messages from GDS Advertising influence bookings,” said Mr. Ewell.
How Technology Is Changing the Role of Travel Agents | TTS - 2 views
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“There’s an app for that!” Technology has already made it easier for travelers to book their own reservations, search the web for getaway destinations (and great travel packages), and run cost comparisons for their travel and accommodations – all through tapping the app.
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GDSs, high traffic portal travel sites, and start-up agencies can access similar flight and hotel booking systems. This helps agents quickly filter travel options for their clients; it also enables travelers to do self-service booking independently of an agency.
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Customer service is becoming easier, faster, and more cost-effective. Social media is one technology tool that enables a small staff to handle large numbers of inquiries, forward automated alerts to update travelers on delays and wait times and share interesting industry information
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The role of travel agents has changed drastically over the last 30 years. When once you needed a travel agent to do all of your bookings for you, you now have access to all of these tools and can create your own travel experience. Therefore, today's travel agent needs to be tech savvy and must keep up with the trends and provide their clients with the most up to date travel information. They also must have an online presence, specifically social media that shows their "personality" and helps with marketing. As long as agents can keep up with the ever changing technologies, clients will go to agents for the "human touch" and real first hand experience.
Are travel agents REALLY booking less often with GDSs and going direct? - 2 views
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The report says agents are booking air tickets 15% less than they did in 2006, while they’re booking tickets direct from airline websites 65% more. That result combines with the trend that there are fewer than 10,000 agencies in the US today — down from 32,000 in 1998.
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That’s one perspective, over a long period. But if you look at the latest data from another source, a different picture emerges. TravelClick, a provider of cloud-based solutions for hotels, found that GDS room nights in Q4 2013 grew by 5.3%, year-over-year, in North America. That was a larger jump than it reported for either OTAs or brand.com sites received from travel agents.
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GDSs have long given travel agents a cut of the fees, while also often supplying back-office systems. GDSs have wanted to reduce these kickbacks in recent years, as airlines have negotiated hard on segment fees. But they haven’t been able to, as the bargaining hand of agents has been strong.
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There has a report about the travel agents are booking less with GDSs, the customers booking air tickets 15% less than they did in 2006 and they found they are booking tickets from the company the airline website 65% more than before. According to the research, more than 32,000 travel agencies in the US in 1998, but there are less than 10,000 travel agencies in the US today. According to this report, the article trying to find the answer about if travel agents are doing significantly fewer bookings with GDSs. Online travel agencies are very popular led by Priceline.com, Expedia, and Orbitz etc. More and more people would like to book the hotel rooms, airline ticket via the OTA. The benefit of the OTA is the customers can see the price of the different hotels or airline companies on one website rather than several websites. That can help customers save the time and money because they always can show you the lowest price. OTA make the booking easier and clear. We know how popular of the Online travel agent in these years. That's why this article trying to find it out of why the percentage of direct booking more than their booking via GDSs. Travel agents attract a lot of customers that can directly influence the number of booking with GDSs. "ASTA's survey found that American agents use GDSs to book hotel rooms 29% less today than they did in 2006 but agent reservations made on hotel websites have increased 58%". But if we change a perspective, TravelClick found that GDS room grew 5.3% in the 2013 year over year. Therefore, we can found that travel agents use of the GDS for hotel booking growing very fast than direct booking via the company website.
5 Reasons Why You Need A Travel Agent - More Than Ever - 0 views
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Travel agents are even more important to luxury travelers, who ironically often think they know a lot about travel and rely on their own misguided sense of expertise. But while a good agent is so vital that it is simply foolish to plan a high-end trip on your own without one, they can also help travelers of all budgets.
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pros of using an agent: “They can find crazy deals”; “They will be your advocate”; “They’ll take care of the little things”;
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There are many reasons one still needs a travel agent. They are now called advisors or consultants because of what they can do and their knowledge. These advisors can assist with a multitude of things including emergencies, getting great deals on trips, They will be your best advocate when issues arise and at no extra cost to the consumer. In addition, a good travel advisors save you time and money on trying to plan you own trip. Travel agents who just booked flights and beds are a thing of the past, travel advisors play a much more complex role and provie a great variety of services.
5 Reasons Why You Need A Travel Agent - More Than Ever - 0 views
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The major search sites routinely leave out flights (lots of them) and even entire airlines. A lot of the flights they do show are ones you don’t want, starting with “basic economy” fares that hit you with tons of restrictions and fees, so the price you see isn’t the one you end up paying, along with connections way too short or way too long, ones that no responsible travel agent would let you book.
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The reality is that while it was widely predicted that the internet was going to kill off travel agents when digital tools were placed at every traveler’s disposal, that just hasn’t happened, for several good reasons.
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“They can find crazy deals”; “They will be your advocate”; “They’ll take care of the little things”; “They’re true experts” and “They don’t usually cost extra.”
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Travel Agents Rely on GDS for Hotel Selection | News | Breaking Travel News - 0 views
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Conducted by NFO Plog Research, the study shows approximately 60% of all travel agents are aware of advertising via GDS media, a proportion that is unchanged from research conducted two years ago.
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The research study also demonstrates that travel agents are increasing their reliance on GDS systems for hotel information. Nearly 90% of travel agents say that they use their GDS and GDS shopping displays as much or more today than two years ago. Travel agents also report increased use of hotel property Web sites compared to two years ago. Travel agents are less likely now to use printed hotel directories, direct mail, fax, and the phone to gather information about hotels.
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The GDS remains one of the most critical and productive marketing channels for a hotel,” said Roland Tanner, president of the Hotel Electronic Distribution Network Association. “The travel agent GDS marketplace remains the largest single source of electronic business for the hospitality industry, and, although we are seeing large volume growth in the Internet distribution channels, the GDS is still a much larger source of room night revenue compared to the entire Internet channel.”
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The research the article reports supports traditional travel agents reliance on GDS for hotel selections. The article reports travel agents respond to GDS media used mostly by hotels. The information shared in the article written in 2003 and reported there was an increase in the use of their GDS from two years prior. Considering the growth of GSD today offering more selections sixteen years later, it should be more beneficial for travel agents.