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Cendyn and Vipe Inc, a video marketing sofeware provider, launches eFaceTime video sales capability for eProposal. By using this technology, hotels enable to offer personalized videos about their service, food&beverage, function space, amenities and staff to the event planners or customers through eProposal presentations. This technology only need a hand-held cameras to link the videos, can hotels' sales people produce a high quality promotion vedio with less cost. It also provides video libraries, sales people can compare the videos and inser the best one into the sales Proposals quickly. Moreover, the eFaceTime video provide an effective way for the hotels to welcome their patrons. This technology drive the eMarketing to go futher. Its unique personalized videos may help the hotels to attract more customers especially for the event planners.

The distance is not a problem anymore. The style of proposal presentations is more is more convenient and less limited.

I think this is a useful technology for a hotel because hotel can sale its product without limited by region. In this way hotel can increase its market share and increase the profit.

The Hutton Hotel that is a comparatively new and boutique style implemented new e-mail marketing in order to increase the clientele's awareness about their properties. The hotel developed this new e-mail marketing with the help of Spectrio that is an all-inclusive audio/video/digital marketing company. By using an existed short promotional film video of the hotel, Spectrio and the hotel created new video about hotel properties such as an event space to show the hotel and attract clientele without visiting in advance. This new e-mail campaign not only includes new video content but also still contain photos combined with music and narration and links to the Hutton Hotel's website like previous version of E-mail campaign. This new campaign increased the effectiveness of hotel's e-mail effort as well as enabled the hotel to raise the clientele's awareness .

By creating a video to showcase the hotel's major feature by the use of simple video they were able to create engagement with potential meeting planners that previously weren't aware that such a space existed. The video was not a significant cost since it was footage that already had been used for other purposes. But by using this footage for a new purpose has created a wider audience they previously had not been able to reach. This targeted strategy to meeting planners is much more effective than simply sending out traditional marketing materials. It reached the people the hotel was seeking to target to increase the awareness of the space, to create more potential business. The hotel also plans to send out a targeted email to corporate guests in the hopes of the same success rate.

Video conferencing is making event management that much easier. Not only does it make meeting to make final decisions and plans regarding an event more convenient, but video conferencing can also be used within an event for out of town participants. In a digital age, apps that can bundle all the facets of planning with meetings is a competitive edge.

Recently, CCTV/Video Surveillance has had several technologically developments. Security concerns in public places are driving a demand for CCTC/Video surveillance. New software will help CCTV/Video Surveillance monitor and analyze information. The US is the largest regional market for this technology.CCTV Recorders are the fastest growing product segment. I think its a great idea to build upon and make existing technology better especially since it is used across the world.

The Aloha restaurant managed video as a service platform which is the leading exception reporting and theft deterrence tool for the restaurant owners. By utilizing Enysion's video, restaurant owners can monitor cash handling easier, identifiy potential suspicious activity faster and monitor the exception report effectively. Moreover, Aloha Restaurant Guard which invented by NCR corporation can identified the common scams through analyzes POS data and transactions. I think that combine Aloha Restaurant Guard to Envysion's video, the owner of the resturant may have a whole picture of the restaurant in their mind through easy used video web interface and secure video clip sharing, data from the two platform and intelligence reports. This is a good model for restaurants to reduce the profit losses from fraudulent activities. It smooth restaurants' daily operation meanwhile employees will regular their own behavior during the work period.

Internet marketing is an essential part of the overall marketing portfolio of hotels. These top ten ecommerce promotion ideas, channels, and strategies can drive maximum Return on Investment. 1. Search friendly website design has new meaning - fast and integrated. Hoteliers should consider which channels their target customers are utilizing, and develop integrated promotion plans across all channels. 2. Hoteliers should focus on improve conversion and usability when they provide an increasing volume of information. 3. Search is becoming more local in nature. 4. Expand paid search beyond traditional channel. 5. Real time search - Natural Ranking (SEO) becomes more real, local and social. 6. Image and Video search is an effective way to capitalize on different search traffic. 7. Mobile search continues to be local in nature. 8. Embracing social media - it's here to stay! 9. Hyperlocal is really an extension of your local social search marketing. 10. Utilizing Blogs to connect and promote time sensitive information.

This article talks about the agreement made between Double Tree Hilton hotel and Google in creating a new You Tube channel that will let travelers share their travel pictures, experiences and other details of their trip. The DTour will allow travelers to upload and post videos from any social network. They can locate the area the website map and then they can add comments, photos and videos. John Greenleaf, global head of DoubleTree by Hilton says "We're really giving people the opportunity not to talk about a specific hotel or airline but about the destinations themselves." D Tour will show all different locations of Double Tree Hotels. According to Megan Danielson, head of the industry travel at Google, hotels should be taking advantage of the increasingly numbers of users of You Tube to advertise their brand. "A Google/Ipsos study last year found that 61% of business travelers used video to help them pick hotels, and 41% of leisure travelers used video to plan or book a trip." The Double Tree hotels can use this tool to build a relationship with customers and people can use this tool to share their travel experiences with other travelers.

Conrad hotels launched a new video documentary through their facebook. That video documentary enabled guests to find meaningful connections with the cultures that sorround them. For instance, Conrad Seoul video shows not only Conrad's features but also introduces food cultures in Seoul including traditional and modern cuisine. This documentary video can be found on facebook.com/conradhotels. That kind of marketing via social media could be effective due to the easy access for whom to use SNS.

"The Motorola Solutions 2011 Hospitality Market Barometer reveals that 91 percent of hospitality decision makers realize the increasing importance of mobile and wireless technology, while 78 percent recognize the role mobility plays in ensuring a competitive advantage for their business. As a result, hospitality venues are investing in new technology, as well as powerful wireless networks to handle greater data volumes and increasing demands for high-speed access from the customer and mobile workforce. "

The article analyzed why hotels do investment to It in 2011. It concluded three main reasons, which are elevating the guest experience, empowering the mobile worker, and enabling operational efficiency. It's already 2013 now and things can become different. Hotels should invent carefully according to its specific necessary and customers' necessary.

Dear team! I found an article, very old but to me, very actual and interesting about how the Internet Technology is improving and progressing, and the investment bring benefits only. In 2011 , only 4 years ago, we can see that the companies were having a clear plan to improve the communication system. By introducing wireless, tablets, WLANs , to improve network reliability... Today we have it all on hands. We are using all the devices online , wireless and with no problem to access. No cords on the floor, no telegrams ... Internet technologies is a big progress in our century and is developing and growing, by leaving some of us behind. :)

This article introduces some ways to reduce cost and low budgets during create hybrid events meeting apps and more. The author points out that many planners are drawn to the high-tech allure of hybrid events, mobile apps or even video production, but they just can't squeeze any more out of their budgets. However, smart person can give solutions to use less money finish better events or apps. Author gave the successful examples about how to create those kinds of tech with low budgets. Scott Lim who works at Microsoft has added the online component with very little additional investment. Also author told how keep apps' cost on a low level. In addition, the author said video is a useful method in marketing. The person found the reader more like video than traditional email. Then author introduced basic method to save money in creating video.

This entry-level IP video solution is designed for systems from 1 to 16 cameras, and it is ideal for hotels or other small businesses that need easy-to-use and future-proof video surveillance with HDTV quality. This new solution allows small owners to use HDTV network cameras to help them clearly identify intruders, shoplifters and other incidents. Video can be viewed live and recordings played back from anywhere - on-site or remotely over the Internet. The system supports motion detection and pan/tilt/zoom control. Video clips and snapshots can be easily exported to colleagues and authorities, and the system supports third-party apps for viewing live and recorded video on leading smartphones and tablets, such as iPhone, iPad and Android. Furthermore, all images are recorded onto a standard SD memory card in each camera, and even if a network fails, the cameras keep recording. This reduces cost, simplifies installation, and makes the system more robust as there is no single point of failure.

This article focus on using smart city technology to assist law enforcement with securing big city sporting events. The article highlights the need for seamless interconnectivity with local law enforcement technologies in order to streamline response time. Communication and video surveillance are all enhanced by the use of emergent security technology that allows for officers to work with other agencies and the community to keep large events safe.

The article I read was called, 'Why the Future of Online Hotel Marketing is Cloud-Based Utility Computing.' In the article, it says that technology is moving super fast these days and companies are trying everything they can to keep up, for example building websites and starting blogs, but they feel that it's not enough. Up until now companies could not manage all of their marketing efforts from one place but now they can and it's called utility computing in-the-cloud. "Utility computing is a broad concept that encapsulates cloud computing and software as a service (SaaS)."Some hotel owners feel intimidated because a website does not seem as permanent as owning something. One example that I really liked that they gave in the article was, "When I rent a movie from Blockbuster, I have a limited selection (whatever fits in the store) and when I'm done with the video, I have to return it and rent it again to watch it again." Compared this to Netflix, where you have access to hundreds of thousands of videos and you can watch them as many times as you want and for any long as you want for no additional cost. When you embrace SaaS, you gain million dollar technology that never grows outdated, compare this to a website that is only built on thousand-dollar technology and can get outdated, and it sounds like a great investment!

To design a website hardware and software tools are needed. A computer with a large hard disk, Random Access Memory to store data, high processing speed and large storage capacity is necessary to be able to process large video files that you would need to put on these websites. with videos, its best to take them yourself so as to lessen the cost of production. Two servers are needed both hardware and software. Microsoft front page is a software needed before constructing the site because it is a website design and management tool that is used to add, rename, delete or move around files. It also contains web pages, graphics, documents and multimedia. A good anti-virus or software is important to have for web design to prevent external threats. Backing up the website should be done through emails, where it can be restored if any problems occur. With mobile web design and editing software you can edit your site from any location and it can be viewed on smart phones, PDAs etc. Some website require databases, for example Dynamic websites. This is prepared with fresh information and is easier to update with new contents for the webpage.

The JW Marriott Marquis Miami and Hotel Beaux Arts Miami are three Marriott hotel brands that have been combined as the setting to create a revolutionized guest experience experience with the use of technology throughout the property. Not just technology here and there, but rather technology as the primary provider of the experience. This is evidenced by the conference room amenities: Virtual Meetings by Marriott, mobile video concierge, world's largest video powered by Cisco, digital signage, and wireless IP phones for guest use (which allow guest to order room service, check the weather, special offers, etc.). The goal and vision of the property is to allow guests to experience the advantages of technology to interact with other guets, co-workers, and hotel employees, in hopes that they will enjoy new ways to communicate, as well as have more fun. The hotel has already experienced several benefits and other favourable results: a one-of-a-kind experience for guests, effective marketing of hotel services, operational efficiency from working with one vendor, and increased guest safety thanks to 70 surveillance cameras deployed throughout public areas of the property and monitored by Cisco, who will notify hotel personnel immediately of any emergencies.

The cloud will provide the digital infrastructure for the cities of tomorrow, where an estimated 6 billion of the world's population will live by 2045. A commercial aviation cloud will help airlines. A utilities cloud will automatically repair faults in the power grid to ensure a smooth supply of power to homes and businesses. A banking cloud will scan thousands of transactions per second to prevent fraud. The cloud will help society cope with growing volumes of data. High definition video will account for 89% of individual user traffic by 2025, of which image and video content will be for non-entertainment purposes. The cloud will support the emerging artificial intelligence technologies which will be adapted to mobile use, notably the cell phones which overlook PC sales in 2011. Although driverless cars are still a ways off, it will be realized soon, thanks to the power of the cloud.

Week 4 Article Summary 15 Benefits of Having Digital Menu Boards in Your Restaurant. This article discusses the positive ways in having a digital menus and explains the benefit it has on the restaurant. The focus of the restaurant should be more on the quality of food being served. Even though there are a lot of restaurant that give you an experience like no other but if the food is not top quality it will be hard to bring customers back. Having this type of digital menus could enhance the guest experience while helping the restaurant increase revenues. Here are ten of the top fifteen positives reasons of having a digital menu boards. 1) Digital menu displays will make communication easier. This starts form the customer directly to the kitchen. It will also allow the establishment to display videos and animations that will catch the eyes of the customers and could highlight specific menu items. 2) Saves time by easy updates on display. The software will allow the restaurant to update the menu very easy. You could add and take away dishes without having to print all new menus. It will also allow you 86 items that are sold out at any time during the shift. 3) Sound Investment of saving money. With the system allowing you to change menus, it will save money because you won't have to pay to print new menus every time you want revise it. 4) Digital displays create a more memorable experience. With having a digital screen, it will allow the customer to stay entertained by having a right mix of graphic videos and allowing them to keep them occupied during down times. 5) Better Visibility of menu. The display on the tablet will allow the guest to see a nice HD screen with colors that will make it easy to see and read. 6) 24/7 support. No matter what time of day, there will be support for mangers to trouble shoot any issues that might be happing at time. 7) Boost sales up to 21-23%. It has been said that having an emenu will increase revenues by allowing the establ

This article addresses a very sensible accounting tool that can be used to eliminate theft of all types. Integrating video with POS systems is an effective way to see if discounts are being abused, if voids re unnecessarily being done and also to serve as a check and balance on food inventory levels.

Hospitality Marketing is a vital part of promoting your hotel, restaurant, theme park, resort, etc. To continue to gain more customers or keep the ones you currently have you will need to consider implementing some of these marketing strategies. There are six hospitality marketing strategies outlined in this article so look and see which one is right for your business. They include experiential marketing, personalization marketing, influencer marketing, video marketing, content marketing, and remarketing.