The hotels of Hilton launched an electronic event planning tool: complimentary Personalized Group Web Pages. This was a new generation of evet planning online, and many other hotel chains followed with them. The features include: no cost for creating, event planner control it, display information in one place, even planner select their own choice, and directly links for more information. It gives more choice and control for hotels' to take control of their evetn booking at their convenience. And online efficiency eliminates the need to call the hotel or wait for the hotel to upload rooming lists manually.

The IT staff in the Hard Rock Hotel and Casino prefer to use the Policy Patrol Disclaimers from Red Earth Software in order to solve too goals: to standardize the signature on all outgoing e-mail with a more corporate and consistent feel, and the em-mail signatures had to be flexible enough to accommodate marketing promotions. E-mail is an important tool for team member to communicate with other parts as an entertainment marketing tools to streamline their brand and publicize the events. The reasons for choosing the Policy Patrol are, its close integration with exchange server and active directory. It can immediately applies updates to active directory contact information in the users' e-mail signature to make easy to maintain. Also, the Policy Patrol Disclaimers is very easy to operate and need little to maintain. It is consistent, reliable, and easy to use.

SKY Hospitality and Widewaters Hotels select ed Aptech's Profitvue enterprise back office solution to provide accounting processes across multiple-branded properties. SKY Hospitality: performance-based decision making. This could provide a hotel-specific accounting system to grow their business and enhance their resource panning. Comparing with other performance management systems, the Profotvue and Aptech's are superior to others. Widewaters Hotel: "solid accounting". The evaluation from the industry consultants showed that Aptech was the most experienced hotel accounting company, its systems were solid and it provided excellent professional service.

Firstly, Guest Centric PMS Focus. Guests are the reason why hotels are in this business and also the resource of the hotels' revenue. Guests prefer to get experience and personalized attention from the hotels. Secondly, Integrated Revenue Management. A property must have a PMS with an effective and integrated revenue management system, which include the potential daily revenue. The revenue management module and a great deal of data must be fully integrated. Thirdly, the Ability to Connect to Online Sales Channels. There is a PMS drive sales through two-way communication with a wide variety of Internet channels. This article points out online channels are the fastest growing source of reservations, and getting your property's optimized rates and accurate available to the most effective of those channels.

For recent years, the operators in the hospitality industry are looking for the suitable solutions that allow them to break down the tableside ordering barriers, such as the mobile phone-based POS. In the annual report analysis for the POS Software Trends, the hospitality industry takes a look at industry-wide innovation priorities for this system. Among the talking with the developers for the enhancements for POS software in 2011, many developers focus on launching new options for mobilize operators.In this year, social media, cloud computing and mobile solutions are the three top and will continually growing in 2012. A trend for 2012 POS purchasing plan is, more investment in the year ahead. It is a full reversal of the results of this survey. Greatest number of operators plans to add new functionality and features to their current POS software in the year ahead. A third of operators plan to expand the installation base of the POS software they currently use. Researching and testing new POS solutions for possible future deployment will be the focus for 20.5% of hospitality industry.

The definition of electronic distribution is, the speed of light transmitting of information to ensure that the hotels can provide its rate, inventory and property information into the customers who are going to buy. The most effectively represented place for the hotels' information is online. Electronic distribution allows the hotels to put themselves on the "menu", where can reach many potential customers with buying power. When a hotel is present itself on majority of the websites searched, customers' purchase increases based on the exposure. Actually exposure means sales. There are two important aspects for electronic distribution. The first one is "Connectivity is the Key ". The hotels should make sure that, your hotels' information can be seen in any point of demand, such as website, travel agent, tour operator, receptive company, visitor bureau and others. And the hotels' availability and price can be changed with the electronic connectivity options. There are two ways of getting inventory and rates in these demand points: one is looking within own systems and infrastructure, other is querying the hotel company's system for availability and rate. The second one is "streaming the booking process". Once the customer's purchase decision has been decided, a booking gets created, and then the booking details will be transferred from a third-party system to the hotel's system. In the hotel's own website, the booking will generally be created by the hotel's CRS platform. Once the CRS receives the booking message, a confirmation number response message is sent back using the same pathway to give the demand touch point the assurance that the message has been received and processed. Hotels should make sure that you are in front of your customers, which means that your products is on the electronic distribution is all about. The information should be truthful and unbiased.

Hotels put their information on the search engines, such as the Google, for their potential guests getting the information about their hotels. When people search on the Internet, they will focus on the first page of the search results, and for the hotels, if they are being listed in the top pages, they have more chances for attracting guests. However, how to boost their visibility in the hotel space on Google, Bing and the other local search engines? This article gives us three steps. Firstly, claim your local listings. Claiming your local listings will help the hotels ensure the name, address and phone number being consistent across the Internet correctly, and also show that the hotel is an active business owner. Secondly, tweak your onsite location pages. Here contains two basic steps: the corporate umbrella website conundrum , which is suitable for a hotel management group; and single domain per location, refers to a smaller business with one location. Thirdly, get a little more technical. Do not ignore the small changes, such as repeating addresses and other location information, these small changes can strengthen your credibility and lead to increased visibility.

This article is about the wider range use of Wi-Fi in hotels and how hotels could capitalize from it. It is reported that, in the United States, with the cellular-service providers reducing the use of unlimited data plans, the heavy data users will be more reliable to Wi-Fi connection. Whether the hotel has a wireless network will be an important aspect for the guests making the decision to choose this hotel, which means wireless service will have effect on the amount of hotel's guests, especially when people will be charged for data usage under an unlimited data plan. So, some research shows that 65% hotels offer their guests free wireless. With the guests' increasing demand for wireless service and the increasing demand for more bandwidth, hoteliers should take this as an opportunity to generate revenue. Shawn Tsetsilas, director of business development for Cellular Specialties, provided four suggestions for hotels to capitalize. Firstly, he suggested charging guests for Wi-Fi with little fees, like $1 to $5, which can be used to recoup the costs of installing the operating the wireless connection. Secondly, he suggested controlling the guests' interface for the hotels' wireless access, and better way to control is the hotel have its own Wi-Fi system instead of leasing the hardware from a provider. Thirdly, he suggested that the cellular providers pay hotels to direct users from the cellular network to the Wi-Fi network to reduce the traffic from their network. Finally is, capping the amount of bandwidth each guest can consume and then capture revenue for the additional services. Hotels should take Wi-Fi as a sales model for services, and capitalize from this service, otherwise, they will lose revenue and competitiveness.