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But for those who hold dear the notion that information on the Web will forever want to be free, it's early yet. Keep your eyes peeled for publications whose Web sites are sprouting nonbrowser apps, refining their content, experimenting with new reading devices, bulking up their databases, and above all, publications that are listening to the man from Google

It doesn't understand what users want in order to give them what they need.

Is the iPhone App Store software as content or content as software?

I’ve been devoting much of my time of late to exploring Web 2.0 possibilities in the last few weeks… services, sites, widgets and ways to integrate them. Now that we all have profiles all over the place (Facebook, Myspace, Twitter, YouTube and countless others) keeping them all relevant can be pretty time consuming. Fortunately developers appear to be aware of this and are doing something about it. Here’s a cute little example of my most recent Web 2.0 chain reaction (websites updating other websites and profiles automatically)

This is a pretty neat development, and can be handy both socially and professionally.

In this case, my goal was to proliferate my online video, and share the awareness of it as broadly as possible.

Well the truth of the matter is, they are going to leave negative comments about your company elsewhere on the web, there’s no way you’ll ever be able to stop this.

Being on home court gives you the ability to quickly find out issues, so why wait for them to bubble up elsewhere on the web, consider this a ‘free alerting system’ –embrace!

these are individuals that want you to improve your product, so embrace them,

When it comes to social media, the mentality of short lived campaigns should go away.

this campaign let go to gain more.

The campaign moved the active community from Facebook closer to the branded Microsite, closer to the corporate website, migrating users in an opt-in manner that lead to hundreds of comments was clever.

Consumers are key for companies. Key because they’re clients and best advocates of the brand.

CRM is meant to increase loyalty by offering information and generating repeat business.

Web offers to brand a vast conversation facilitator toolbox such as blogs, forums, twitter, digg-like platforms, social networks, and instant chats to develop an intense relationship with consumers.

Content isn't king: culture is. The reason we go to the movies is to have something to talk about. If I sent you to a desert island and told you to choose between your records and your friends, you'd be a sociopath if you chose the music.

Because if copying on the Internet were ended tomorrow, it would be the end of culture on the Internet too.

If culture loses the copyright wars, the reason for copyright dies with it.

Buzznet distinguishes itself from traditional media sites and social networks that are focused on profile pages and communication tools by enabling Web users to program dynamic multimedia communities around the music and pop culture topics they are most passionate about.

ensuring easy access to its market-leading search engine.

Now Skittles.com has gone one better by turning its entire site into a massive social media experiment. It is possibly the bravest move I have yet seen, in terms of a global brand getting into bed with social media and social networks.

Skittles hasn’t bothered to filter the results in any way, so swearing is acceptable, and there’s no moderation.

Econsultancy’s experiment was based around the hunch that most of the social media activity relating to our brand was positive, and in some way reinforces our credibility.

social media being used to make real differences in people’s lives, beyond branding and business

What’s really interesting is that many non-profits’ use of social media is than sophisticated than many Fortune 1000 companies, who often, have the same goals.